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The Talking Machine World, New York, December, 1928
115
NOWADAYS
^Jhe Qheme 9s the Hhin
MUSIC business is rejuvenated, and all because of the theme song. Of course, we mean the theme song with a definite hook-up; the theme song that is to the picture what the musical comedy theme song is to the show; the theme song that is sung and played repeatedly throughout the picture, — the ROBBINS THEME SONG, in other words. ROBBINS THEME SONGS are sung in foremost picture theatres in every city throughout the country. An exclusive tie-up with Metro-Goldwyn-Mayer and contacts with other leading film producers make this possible.
Just a Few Current Robbins Theme Songs
CROSS ROADS
The Song Feature of
"SHOW PEOPLE"
The Metro-Goldwyn-Mayer Special with Marion Davies and William Haines
LIVE AND LOVE
The Song Feature of
"THE MASKS OF THE DEVIL"
A John Gilbert Classic
LOVE DREAMS
The Song Feature of
"ALIAS JIMMY VALENTINE"
M.-G.-M.'s Two-Dollar Broadway Special with William Haines
LOVE'S FIRST KISS
The Song Feature of
"A WOMAN OF AFFAIRS"
The Latest and Greatest Metro Film Starring Gilbert and Garbo
WATCH FOR OTHERS NOW IN PREPARATION
ROBBINS THEME SONGS ARE RE-CREATING Music Business for the Enterprising Dealer. Now is the time to get on the Theme Song Band Wagon with the Firm That Knows How!
Robbins Music Corporation
799 Seventh Avenue
New York
Broadway to Issue Al Von Tilzer Folio
Collection to Contain Twenty-five of the Composer's Hits of the Past Quarter of a Century — Ready January 1
Will Von Tilzer of the Broadway Music Corp., New York City, announces the release on January 1 of a folio of Albert Von Tilzer's "Famous Songs of the Past." This collection
Albert Von Tilzer
contains some of the outstanding hits of the last twenty-five years, including "Honey Boy," "Oh By Jingo," "Smarty," "Take Me Up With You Dearie," "I'll Be With You in Apple Blossom Time," "Chili Bean," "Take Me Out to the Ball Game," "My Little Girl," "Dapper Dan," "Oh How She Could Yacki Hacki Wicki Wacki Woo," and others in the million copy hit class.
Some of these songs have been out of print and are now available for the first time in years, and there has been an insistent demand for many of them due in part to the use of old-time favorites over the radio. This collection is a real tribute to the genius of Albert Von Tilzer, one of America's great composers, who has written all of the songs in this folio as well as many high-class successes such as "Forever Is a Long Long Time," "Waters of Venice," and "Goodbye Sweetheart, Goodbye," also the musical shows, "Bye Bye Bonnie," "Honey Girl," "Adrienne," and "Gingham Girl." His most recent popular songs "Dear When I Met You," and "A Happy Ending," are already being listed amongst the season's successes.
New Feist Publications
The following numbers issued by Leo Feist, Inc., are listed as class "A" or 20 cents per copy until December 31, after which they are class "B" or 22 cents per copy: "My Old Girl's My New Girl Now," "When the Right One Comes Along," "My Suppressed Desire," "1 Want a 'Yes' Girl" "(Why Did You Kiss Me Last Night) Ya' Coming Up Tonight, Huh," and "Gypsy."
Featured in "Whoopee"
"Ever Since the Movies Learned to Talk," published by Shapiro, Bernstein & Co., is making a tremendous hit as one of the features of the musical comedy success "Whoopee." Eddie Cantor sings the comedy hit.
Billy Jones and Ernie Hare, the Happiness Boys, radio, record and vaudeville favorites, recently introduced for the first time the new Berlin novelty "So Far So Good, So Good So Far, But Whatya Gonna Do, Do Now."