The talking machine world (Jan-Dec 1908)

THE TALKING MACHINE WORLD. 57 How about your campaign? Have you made aggressive plans for the year or are you ffoing to be over-conservative and wait until the clouds roll by? Why don't you help them to roll by ? One thing is pretty certain, that when the business atmosphere shall have entirely cleared again it will be discovered that the men who were over-conservative have been left behind in the race. It's not the time for over-co'nservatism. The sun still shines — the country is not going to the deminition bow wows and there's good business to be secured, but not by the man who sits down and figures that conditions will not warrant going ahead on any reasonable basis. We are going ahead and we know some people who are going to ride on o'ur vehicle and they, too, are going ahead. We are positive of that. Now, you can go ahead with us. Your route is clear and we will carry you as far as we go and check you over other lines of prosperity. We conduct a trade newspaper organization which is exceeded by very few, if any, in the world, in point of size. Our specialty is publishing trade papers and our business has kept On growing larger every year. Not a phenomenal increase, but just a steady growth showing that the manufacturers and dealers desire just such publications as we are putting forth. Read this letter: W. H. BARRY F. D. HALL THE " B. & H." Fibre Manuf actxiring Co. 208 KINZIE STREET Chicago Jan. 2, 1907 The Talking Machine World, 1 Madison Ave. , New York. ' Dear Sir: — It may be of interest to you to know that out of the many thousand letters that we have received in answer to our advertisement in your paper that among them were letters from different portions of the world that we hardly realized were ever reached by a trade journal. It might be amusing also to state that it surprised us to know that in the far distant lands the talking machine is so much in vogue. Among them were several letters from Johannesburg of the Transvaal; one from Colombo, Isle of Ceylon; two from Calcutta; one from Bombay, India; also from Dunnedin, New Zealand; Sidney, New South Wal es ; Melbourne , Victoria and just received one from the Cape of Good Hope. We thank you for having charged so little for so much. With best wishes for the season, we remain, Yours truly, C.C.-F.D H. "B. & H." FIBRE MF'G. CO. It's worth reading, is it not? It tejls the story. The right kind of a story at that to every advertiser. We have received many more along similar lines. This publication has fairly earned its place and it has earned a reputation for reliability, but that alone is not sufficient— there must be enterprise of the right kind which will provide a large reading constituency. The above letter and hundreds of others which we have received show that we have the constituency all right. This paper appeals to thousands of the best business men in the country ; the men who are the best buyers — the best sellers — the men who are looking for novelties — the men who are looking for every opportunity to increase their business — men who read The World from cover to cover, therefore doesn't it seem reasonable that an advertisement in our columns will be worth the price or, in other words, be of infinitely greater advantage to the advertiser than the same amount of money invested in a paper which does not occup} the same position ? A difference in trade papers? Lord bless you, of course there is. A man who is conducting a trade paper must first of all make up his mind to deliver the goo'ds to the advertiser. There is no uncertainty about our work. The goods are there, now the question is do you want them ? Do you want to' ride in our vehicle ? Do you want to pay our price and get the dividends which will come to every advertiser? It is up to you. Will you ride, go horse-back or walk? EDWARD LYMAN BILL.