The talking machine world (Jan-Dec 1908)

70 THE TALKING MACfflNE WORLD. whole make-up of the cards is up-to-date and unique, and many will be sold as art pictures and purchased for framing. * * * * "Enormous profits in post cards provided you display them well," the headline of the American News Co.'s advertisement which appears in this issue, tells the main secret of success in this field. Realizing this, the company are making a special offer to dealers or jobbers in this trade who desire to add post cards as a side line. With the first order for 500 — 1,000 cards, assorted, they will give a choice of a standing counter rack, a wall display hanger, or their new Ferris wheel stand, a cut of which they show in this issue. In order to get a comprehensive idea of what they have to offer, however, dealers should send for their complete catalog No. 4, which, besides giving many helpful hints to beginners, shows their line of summer sellers. "Summer Girls" is the name of one of their best series. These represent our American beauties in fancy bathing costumes. The designs are catchy and full of life, and the cards are executed in rich colors. A series of yachting cards in colors, all representing boats in action, are also in demand, while rural views are always one of the mainstays of a dealer's stock at this time of year. * * * * "Genuine Irish Wit and Humor." This line of twenty subjects, illustrating Irish wit, are now offered to the trade for the first time. Ea«h card has a different picture, with a few words as spoken by the Irishman, appropriate to the picture. The combination is unique and will sell everywhere. One picture represents an Irishman with his head all bandaged up, standing in a court room before the judge, accompanied by the following text: "Murphy bate me, yer honor, and when I asked him for compensation he told me to go to the divil, so I come to yer honor's worship." Another represents a doctor talking to a patient, the text being: "Did you take the box of pills I sent you?" "Och! doctor, dear, I did, but I misdoubt the lid hasn't come off yet." Still another shows an Irishman standing between an English tourist and another "somebody," the text reading: "English Tourist — Now, Paddy, can you tell us whether you are more knave or fool?" " 'Deed, yer 'onners, I'm just between the two." * * * * A series of thirty-two subjects, reproductions of the famous McCutcheon cartoons, are now meeting with a large demand wherever shown. They represent eight different subjects, under eac'n of the following titles: "A Boy in Summer Time," "A Boy in Winter Time," "A Boy in Fall Time," and "A Boy in Spring Time." The cards are printed in colors on high-grade cardboard. The expressions on the boys' faces will sell the cards without considering the rare skill displayed in the dress and general make-up of the different subjects. * * * * There is a man in New York City to-day who needs watching. While this fact may seem startling at first glance, it is nevertheless the belief of everyone who has come in touch with Arthur M. Shiebler, the newly-made president of the Church Supply Co., that he will give his company the greatest boom in the history of sideline novelties. At the first of the year, after carefully studying the field, Mr. Shiebler took over the business of the Church Supply Co. for his own. The old company has always stood high in the field for its honest methods and high quality goods. Mr. Shiebler has, combined with these GET EXCLUSIVE SUBJECTS VIEW CARDS FROM YOUR OWN PHOTOS For Retailing, Wholesaling and Advertising Onr Specialty BEST QUALITY AND PRICES K. GUT, 605-613 West 129tli Street, NEW YORK OTY TYPE THE MUTOSCOPE For Summer Parks, Penny Arcades, etc., has proved itself to be the greatest money earner of all coin-operated machines. In fact it has made the "Penny Vaudeville" what it is to-day. The privilege of free exchange of pictures keeping them fresh and up-to-date, make it always attractive. Our New Type E Mutoscope, besides being handsomer in design, possesses many improvements in mechanism over former models. Write for Particulars AMERICAN MUTOSCOPE & BIOGRAPH CO.. East 14th Street NEW YORK CITY PA.CIRIC COAST BRANCH, 116 North Broadway. US ANGELES. CAL. THE F»IAI\IOVA C01VIF»AIVY, Manufacturers of 44 AND 65 NOTE ELECTRIC PLAYERS with or without nickel In the slot attachment SECURE THE AGENCY NOW. 117-125 Cypress Avenne, New York. qualities, tlie grit and foresight to push his business in the face of all hazards. For the past few months he has been working over his real novelties, and has at last perfected his talking machine and findoscope, together with his mystic reflector, the greatest machine of its kind in the world. He has so perfected his reflector as to make it of untold value as a side line for increasing sales to the talking machine trade. With this machine the trade is able to offer to its customers the opportunity to have illustrated songs. An advertisement appearing on another page of this publication will give details. In short, the reflector as a trade side line has thus far met with the greatest success. If this is new to you, write to Mr. Shiebler. He cordially invites an interview from all. He may be found in the new quarters of his company at 116 Nassau street. New York. POST CARD INSTRUCTION. Used to Good Effect in Schools — Museum at Breslau Forming a Collection of Cards. Consul Frank S. Hannah, in the following report from Magdeburg, tells of the new educational use of pictorial post cards in Germany: At the recent meeting of the German Geographical Society the idea was advanced for the first time to employ picture postal cards as a means of instruction in the schools. The post card industry has made enormous progress in the last few years, and in the last few months cards have been brought into the market illustrative of natural history, political history, and for use in instruction in the German language, which have met with the hearty approval of professors and teachers of reputation. The school museum at Breslau has undertaken to form a collection of these cards, and for this purpose has requested the various publishers to forward them samples of their output, that it may be determined to what extent they may be used for purposes of instruction. Further, two teachers in Leipzig have established a central bureau for meritorious post cards of all sorts intended for purposes of instruction, collection and travel. They have also developed and offer for sale two practical systems for the display and filing of the cards SPECIAL TO THE TRADE! FOR 30 DAYS ONLY These 1907 Song Hits at 10c. per copy, or $10.00 per hundred : " Every One Is In Slomberland Bnt Yon and Me " "Twinkling Star" " Sweethearts May Come and Sweethearts May Go " "Where The Jessamine Is Blooming, Far Away" Instrumental — Paula Valse Caprice It will pay you to keep in touch with us. Write to-day! THIEBES-STIERLIN MUSIC CO. ST. LOUIS. MO. Everything in NEW and S.H. Motion Picture Machines Films, Stert-oplicons, Song Slides antl Supplies. Same Vauted. Catalogrues free. Harbach & Co., 809 Filbert St., Phila., Pa. 60 YEARS' EXPERIENCE ^ I RADt IVIAnna Designs Copyrights Ac. Anvone sendlntj a skelrh and description msy quickly nscenaln onr (>i>iiiton free wlietlier an Invention ts probnblv patentable. Coninninloatlonsstrlctlyooiitldentliil. HANDBOOK on Patents eont free. OMoat apenov for eecurlnp: patents. Patents taken throush Munn Jt Co. receive tpeciat notice, without charge, lu the Scietitific jftnericatt. Tifireest ctrTerni8. $3 a A hftndsonioly lUnstrnted weekly. culatli>n of liny ecloiitlflo journal, year: four months, fl. Sold by all newedealere. MUNN &Co.3«'«—^ New York Brancb Office, 626 F Bt.. WasblDgton, D, C.