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SPECIAL-THE TALKING MACHINE JOBBERS' CONVENTION
VOL. IV. No. 7.
SEVENTY-TWO PAGES
SINGUC COPHQS. M CBffTS PER YEAR. ONE DOLLAR
Published Each Month by Edward Lyman Bill at 1 Madison Avenue, New York, July 15, 1908
r * 1
V
The STAR Talking Machine
is the one machine that has any real claim on the attention of the prospective purchaser — the only one that has an individuality — the only one which embodies really fresh conceptions.
SOMETHING JUST AS GOOD
The retailer who persuades a customer who wants a STAR to take something ''equally as good" does a wrong both to the customer and. to the manufacturer.
It is, of course, very weak in a purchaser to allow himself to be over-persuaded, but many men and more women are so constituted as to be easily influenced, and unscrupulous retailers are keen to take advantage of this fact.
The wrong done to the manufacturer is obvious. He spends time and money in developing his product by costly experiments and by almost endless money spent in patents, besides creating a demand for his wares. Substitution deprives him of his just reward.
The customer is also defrauded. An imitation lacks the essential points of merit which are protected by patents granted by this and foreign governments, which can be used only on a machine made by the owner of these patents. Besides, if another similar device is better or just as good, it should not have to obtain recognition by using another's success by which to climb to its own. "Just as good " is never true and is always costly.
Hawthorne & Sheble Manufacturing Co.,
PHILADELPHIA, PA„ U. S. A,
Entered as second-class matter May 2, 1905, at the post niWco at Now York, X. Y., under the act of Congress of March 3, 187D.