The talking machine world (Jan-Dec 1908)

THE TALKING MACHINE WORLD. 17 TRADE NOTES FROM LOS ANGELES. Sherman, Clay & Co. Report Good Business — What the Southern California IVIusic Co. Are Doing — Travelers Make Pleasing Reports — Birkel Co. to Handle Reginaphones — News of Other Dealers. (Special to The Talking Machine World.) Los Angeles, Cal., Aug. "6, 1908. Sherman, Clay & Co. are very much pleased with business for the past month. Mr. Ruggles is looking for new dealers in the outlying towns, where he says the summer has little effect on the trade. The business done in Searchlight folding horns, "Place" dust brushes and Mello-Tone attachments has been worthy of note, as numerous orders have been received for them. The new Victor I. with flower horn has sold well. The Southern California Music Co. have been very busy in their Edison and Zonophone wholesale departments, and during the summer are making good use of all the spare time by installing a new stock system, which when complete will be a great help to them. O. A. Lovejoy, together with Mrs. Lovejoy, is taking a vacation and has gone on a hunting trip. Albert D. Wayne, manager of the retail department, has returned from his vacation at Ocean Park. Jas. A. Stitt, treasurer of the same firm, is doing some splendid advertising for the talking machine department in the local papers. They have recently put up for the dealers cardboard boxes for Edison records, holding from three to a dozen records, according to the size of the boxes. These boxes are intended to be used in place of wrapping, and a space has been provided for the dealer's name. Edw. Borgum has returned from another trip through the San Joaquin Valley, where he says the business outlook is very good, the fruit packing season having just commenced, makes trade in all lines boom. Almost every drug store in the valley has a stock of talking machines and records, and speak very highly of them as money makers. He finds The World is read by almost every dealer, and gets a subscriber if they do not read it. The Southern California Music Co. had a record-breaking "Victrola Day" early in the month, when they sold three of those instruments, two style XVL and one XX., together with $300 worth of records. Their weekly talking machine recitals have been discontinued for the summer. The Geo. J. Birkel Co. have lately taken a complete line of Reginaphones and have advertised them with good results. They also announce that they will place all records purchased from them in heavy cardboard holders, with a window WATCHUNG MOUNTAINS av Piiiladelphia. Golf Drives PLAINFIELD, N. J. Trueil Hall, (Formerly Hotel Netherwood.) An Ideal Summer Home. Open All Year. Erected at a Cost of One Half Million Dollars. 3 Minutes from Station. TEN ACRES OF BEAUriFUL SHADE, HIGH AND DRY NOT TOO HOT, NOT TOO COLD, JUST RIGHT. AMIDST JERSEY'S PICTURE lANDS Healtliful Climate. Excellent Views. Also Truell Inn and Trueil Court. Send for Booklet and Rates. through which to read the label. This undertaking has created much interest with the retail customers and proven to be a splendid advertisement. The Red Seal record business is very good with them, and they have sold some splendid outfits to campers and persons spending vacations in the mountains and at the seashore. Mr. Geissler is taking a trip to the northern part of the coast in search of pleasure. He will stop at San Francisco for a few days. The Angelus Talking Machine Co. have remodeled the interior of their store so as to install a tray system for their stock of Edison records and to enable them to have more room for their growing business. Sibly Pease is working up a good business in his own interest, having taken the store and fixtures of the Talking Machine Co. He is a very ambitious and progressive person and is sure to make a success. W. S. Gray, Coast manager for the Columbia Phonograph Co., has been in this city and in the outlying territory in search of new dealers and calling on the trade. Miss A. Brown has recently joined the Columbia Co. and is the only salesv/oman in the trade for a long time. The J. B. Brown Music Co. are using the daily papers for advertising "The Brown Plan" for buying a Victor and also "Vacation with a Victor." Good news comes from most of the dealers in the smaller towns, and all are much in favor of the "Good Roads" campaign, which is at its height. Forsythe & Johnson have had an increase in business at Del Sur. Mrs. Johnson lately visited the jobbers here. A new music store has been opened at Modesto, of which Fred Rogers is manager. They will handle pianos, Edison phonographs and Zonophones. J. W. Hoag, of Hanford, has added a full catalog of Edison records to his Victor line. J. E. Dougherty, Fresno, Cal., has moved into his new store and intends to devote much more space to the phonograph business than heretofore. Nishkian's Cyclery, in the same little city, have just finished the work on two fine plate glass sound-proof demonstrating rooms, and are doing double the amount of business they formerly did. Louis Ozuma, Porterville, Cal., has just put in a full catalog of Edison records, which he has long contemplated doing. G. L. Robbins, who already carries a complete catalog, is another Edison dealer in the same town, which is full of business and a splendid field for talking machines, having a population of only 3,500. R. D. Porter, of San Pedro, the "Harbor City," says he feels sure his city is growing and will be very large, or at least his business is already taking that course. F. Pottgether has traveled about this section in^ the interests of Kobler & Chase, of Oakland, making quite a lengthy stay in this city. Some marked interest has been shown in the commercial machines by large business houses. ' This field looks very promising and needs attention. ENTERTAINED WITH THE VICTOR. Louis W. Fickett, manager of the talking machine department of Cressey & Allen, Portland, Me., who recently spent his vacation cruising along the Maine coast in a small power boat, took along a Victor 111., with which he entertained the summer visitors in the various coves and bays during the moonlit evenings. His audiences, who gathered around in launches and rowboats, were most enthusiastic. Many people in Paris are putting in a new burglar alarm consisting of a phonograph with electric attachment to every door and window. If either is opened, voices begin shouting in every room of the house, "Help! Help! Police! Thieves! Murderers!" and keep it up for ten minutes without a break. At the same time the apparatus. sends in an alarm to the nearest police station. ZEPPELIN reached his goal. — He elevated the possibilities of air navigation and made a Hit with the whole population, not only of Germany but the civilized world. It is up to you, Mr. Dealer, to make a similar Hit with your clientele of customers. — Elevate their standard in music, by offering them the latest and the best of Music reproductions The Zon-O Plione Becortis Play them on any disc machine you want, but with best results on Zon-0-Pliooe lacliines Every selection is one of the latest Hit Have you seen or heard our September list, out on August 10; almost 3 weeks ahead of all others? If not, come or write to ZED COMPANY Zon-O-Phone Distributers Exporters 77 Chambers St., New York