The talking machine world (Jan-Dec 1908)

THE TALKING MACHINE WORLD. FROM OUR LONDON HEADQUARTERS(Continued.) to such an extent that the debt becomes a millstone around his neck, and he probably finds himself in embarrassing circumstances. Then the largest creditor in question steps in, takes over the business quietly, and employs the late proprietor to be their manager on a salary arrangement, thereby gaining the good-will and hold of the business at a trifling cost. We have had recently several cases brought to our notice of failures for large amounts. Certainly such amounts that were never warranted by discreet and careful traders. In Manchester, however, the next season promises to be a good one. C. Duwe, of High street, has secured the sole control of the "Twin" records, and expects great things from them. Messrs. Richardson say trade is well up to anticipations. Manager Grossman, of the Columbia Co., Market street, reports sales as very good for the time of the year. They have recently had some exceptionally nice sales in the "Symphony Grand" at £45. It is becoming quite a popular model in the North. Burrows & Co. report that business, upon the whole, is very satisfactory, notwithstanding a slight lull experienced during the past month. They are proposing to extend their already large premises by taking in additional room in the basement and on one of the upper floors. Their stock increasing, as it does, by leaps and bounds, necessitates these extensions on purpose to give facilities for prompt dispatch and delivery. and Archer & Sons report increased high-class sales. Impending changes are in the air regarding the Melograph Disc .Record Co. This company have secured some of the best-known artists for their further issue of records. At Jake Graham's business is exceptionally good. The same report is made by Messrs. Dibbs, Ltd. Mr. Foster, of Birkenhead, spoke most highly of The Talking Machine World, and the value of the contents from the dealer's point of view. He anticipates that next season, owing to several bicycle dealers having dropped the record and phono business, that his will be the Birkenhead emporium, and as such will carry a very large stock, and to do a larger trade than hitherto. The trade outlook in Liverpool for the coming season is most promising. It is confidently expected that the regular sales season will open at a much earlier date than last year, either in August or the beginning of September, at the latest. The recent bad weather has had a great deal to do with the increase of business during the last month or two, and altogether, Liverpool dealers are in a very cheerful frame of mind. phone sales are reported somewhat moderate. They, however, expect great things in the future. At the Parker Phone Co., Queensgate, and at Moore & Co., Manchester Road, a lull is being experienced. Owing to the holidays and general outdoor enjoyments now taking place this was to be expected. Mr. Moore has recently taken up Favorite records, in addition to his other lines, and expresses himself as very delighted with them. At Dyson's, Ltd., preparations are now being made in regard to the next season's trading, and in all probability they will handle a big line of disc machines in addition to their already oldestablished cylinder business. Pathe goods will be a strong line with them, also Edison-Bell, and with the latter trade is reported as very good. At the present moment everyone in the North is looking forward to the advent of the new "Twin" disc record, 10-inch diameter, to sell at 2s. 6d. retail. ADVERTISING IS INSURANCE. BRADFORD NOTES. UVERPOOL NOTES. Liverpool, August 4, 1908. In Liverpool, generally, a very welcome wave of trade has been experienced during the past month. In most of the houses good sales have been reported, and agents generally appear to be very well satisfied with their recent trading. Messrs. Richardson, Thompson, Helsby & Co., Bradford, August 5, 1908. Generally speaking, Bradford shows a distinct sign of improvement as regards sales. Messrs. Appleton are well pleased with the results up to date, and although one naturally expects a little lull during the summer season, it has not been so great as it might have been. All the lines handled by this firm have been in good demand, besides which there has been a special run on Clarion cylinders. Mr. Appleton looks forward with the greatest expectations to the Clarion disc record, which is being placed upon the market. At Joshua Marshall's, Bank street, gramo Have you ever considered an advertising campaign from the standpoint of an insurance policy? You insure against such contingencies as fire, shipping disaster, dishonest employees, etc., as a matter of course, but the moment some one mentions advertising as a business-builder for your particular benefit, you immediately begin to "hedge" and vow that you cannot afford such an expensive luxury, etc., etc. Have you ever thought that the greatest of all commercial calamities — loss of trade — can be insured against? The "premium" represented by the cost of advertising is, in proportion to the importance of the security afforded, no higher than other insurances; in fact, it is considerably smaller and soon becomes a minus quantity. Any other kind of insurance is an expense: worse than that — it is a dead loss so long as there is no "claim." 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