The talking machine world (Jan-Dec 1908)

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THE TALKING MACHINE WORLD. 27 NEW EDISON MACHINES AND RECORDS. The National Phonograph Co. Announce the Edison Amberoi Record as Well as Three New Types of Phonographs"will be Ready Oct. 1st — The Record Will Have Twice the Playing Length of Present Record Without Increasing Size — Attachments Also for Old Machines. An important circular letter, the substance ol which we print herewith, has been sent the trada by the National Phonograph Co.: "October 1, 1908, will mark the beginning of a new era in the history of the Edison phonograph. On that date we will put into effect a number of changes and improvemeiits in Edison phonographs and records that will mean as much to the future of your business and ours as did the introduction of the gold moulded record and the model C reproducer of 1902. "1. The New Record. — This will be known as the Edison Amberoi record. Its most important feature is a recording thread of 200 lines to the inch, or twice as fine as the present record of 100 threads. By this means twice the playing length is secured without increasing the length or diameter of the record itseif. Since the finer thread required a smaller reproducing point it became necessary to find a new composition that would successfully resist the wear of the reproducer. More than two years were spent in experimenting to secure these results, the work of several experts being constantly directed and supervised by Mr. Edison. The Edison Amberoi record is the most wonderful production of its kind that the world has seen. The engraved sound waves are so minute that the eye cannot follow them, and yet the sounds are reproduced even more clearly, more naturally, and more sweetly than by the present record. The present two-minuto record will be continued without change until ' further advised. "2. The Attachments. — With a record of finer thread came the problem of devising a plan by which the record could be marketed without compelling present owners of phonographs to buy new machines. This was solved by the construction of attachments embodying the principif^ of the differential gear and including a new roproducer with a smaller reproducing point. Attachments have been made for all Edison phonographs except the Gem. "3. New Types of Phonographs. — On October 1 we will place on the market three new types ot phonographs to be known as the Standard phonograph, combination type; the Home phonograph, combination type, and the Triumph phonograpn, combination type. These will be equipped to play both records and will have two reproducers. They will be sold at slightly higher prices than the present Standard, Home and Triumph machines. At the same time we will supply the Idelia, Balmoral, Conqueror and Alva machines equipped to play both records, at no advance over present catalog prices. "How the Changes Will Be Made. — Salesmen will leave our factory about August 15 and call Talking Machines, Typewriters, Phonographs, Adding Machines, Cash Registers, Guns and Tools, and on all Polished Instruments. It Absolutely Prevents Rust. Sales Quadrupled in 1907 1866 1907 WILLIAM F. NYE NEW BEDFORD, MASS. as rapidly as possible on all jobbers in their respective territories. They will fully instruct the latter concerning the new attachments, etc. Full instructions for putting attachments on all present phonographs will be included with each attachment. It is also possible that copies of these instruction sheets will be sent to the entire trade by mail. "How to Order. — The first list of Amberoi records will comprise 50 selections. An advance copy is enclosed. This list has been made up of such a variety of selections as will make the widest appeal. It will be impossible to supply jobbers with samples of these records. We must ask jobbers and dealers to place advance orders without delay for such quantities as they may require. * * * "We shall work our factory day and night for an indefinite time, but we doubt if we shall be able to meet the demand for the Amberoi records, the attachments and tha new combination phonographs. * * * Additional lists of Amberoi records will be issued later. "October 1 the Selling Date. — Shipments of Amberoi records, attachments and combination type phonographs will be made from Orange as fast as possible after orders are received, distant points getting attention first. Under no circumstances will jobbers or dealers be permitted to offer for sale at retail any Amberoi records, attachments or combination type phonographs before October 1 even though they may be received prior to that date." RECORDS FOR ORIENTALS. Records in Native Dialects Brought from Far East for Use Here. For the first time in the history of phonographs and talking machines, phonograph records from the countries of the Far East have come to New York. Seventeen cases of these records, many of them Masters for reduplicating, intended for the Japanese and Chinese in the United States, arrived recently on the British freight steamer Satsuma from China and Japan. These records were specially made for Chinese and Japanese consumption, and include operatic selections in the Oriental tongues that only Chine;e and Japanese can appreciate. These records will be made into disks and cylinders, and many copies made, for there is a great demand for native songs, music and other selections in the many Chinese and Japanese colonies all through the United States. SILVERSTEIN'S CLEVER PUBLICITY. (Special to The Talking Machine World.) Louisville, Ky., August 8, 1908. Last night a delightful excursion on the steamer Columbia was given by the Hiram Chapter, U. D. One of the most enjoyable features being a concert on the Columbia graphophone furnished by Morris Silverstein, the clever, hustling local manager. During the day Mr. Silverstein paraded the streets in an automobile with one of the finest Columbia graphophones with a universal horn playing popular selections. The crowds at some crossings were so large that traffic was almost suspended and everyone voted Mr. Silverstein an expert in the field of unique advertising. "One day recently he had the music turned on constantly and everybody who cast a line caught fish. " 'Whenever I play the song "In the Evening by the Moonlight," scores of pompano and sea trout are pulled in and nobody has bad luck,' said Green. 'I cannot account for it otherwise than that the music draws the fish and that they have favorites, like human beings. Any one doubting this can see me demonstrate any day.' " CAN ONLY HANDLE THE EDISON LINE HERE IS THE PRIZE FISH STORY. A despatch from Los Angeles, Cal., dated August 7, says: "Postmaster A. L. E. Green, of Playa del Ray, made the strange discovery that a phonograph will attract and charm fish. "He has had a machine grinding out negro melodies on the pier, and noticed that anglers invariably made good catches when he kept it going, and bad no bite§ when he shut it off. Of Phonographs and Cylinders — Jobbers and Dealers Receive Important Communication from the National Phonograph Co. This Week. Edison jobbers and dealers received the following announcement this week which was issued by the National Phonograph Co., bearing the signature of President Frank L. Dyer: "We beg to announce that on and after October 1, J 908, unless extended as hereinafter provided, we will refuse to fill orders for Edison phonographs and records from jobbers or dealers who may handle other lines of cylinder machines and cylinder records, except such other cylinder ma(hines as may have been taken in exchange for Edison phonographs as permitted by our agreements. In order that entire justice may be done to any jobber or dealers who may have in stock considerable quantities of other cylinder machines and cylinder records, we will, upon written application in any particular case, consent to an extension of this time to December 1, 1908, in which to dispose of such stocks, but in no case will we supply Edison phonographs and records to jobbers and dealers who after October 1, 1908, may continue to purchase other cylinder machines and cylinder records." MLLTIPHONES PRO AND CON. Two Reports for the Stockholders to Ponder Over These August Days. The reorganization committee of the Multiphone Operating Co. met Saturday last and decided to mail a majority and minority report to the stockholders next week. The minority report, signed by Harrison G. Glore, will advise that the stockholders break away from the Multiphone Co., now in the hands of a receiver, which owns the plant, and continue business with about 600 multiphones that are now in operation. The majority report advises the stockholders to pay the debts of the Multiphone Co., amounting to about $240,000, in order to retain the plant and patents, so that more machines can be put in operation. A meeting of the stockholders is to be called for the latter part of August, at which the reports will be acted on. Wednesday J. T. Williams, general manager of the Victor Distributing & Export Co., has departed from New York for a resting spell in the mountains of Western North Carolina along the famous French Broad River. Mrs. Williams, whose father owns a mountp.in down in that picturesque section, went along. Mr. Williams expects to do some tall fishing and possibly a little hunting, but not for "moonshine," that is indigenous to that country. Manager wanted for retail store, in live town of 60,000, where Columbia goods are sold exclusively; state experience, complete references, and salary expected. Address Box 10, care Talking Machine World, 1 Madison avenue, New York. Two good outside retail salesmen, who have a thorough knowledge of the talking machine business; excellent opportunity for advancement; state experience and salary and commission expected. Address Box 12, 1 Tyladison avenue. New York,