The talking machine world (Jan-Dec 1908)

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THE TALKING MACHINE WORLD. 31 r IS A SELLING POINT The Aluminum Tone Arm on Columbia CYLINDER GRAPHOPHONES A few months ago we announced the first appHcation of the Columbia Aluminum Tone Arm to Cyhnder Graphophones. We put out the ' ' BQ ' ' machine — and have never once gotten any more than caught up with our orders. We later put out the **BO" long mandrel model — and it has certainly taken hold. We are rapidly applying the Aluminum Tone Arm to every one of the Columbia Cylinder machines except the " BK " and the "BC" — and this program is sure to give every man handling Columbia Cylinder Machines a new hold on his trade. The Aluminum Tone Arm is doing as much for cylinder machines as it did for disc machines. It not only unmistakably improves the tone, but it transforms the whole makeup of the instrument. It swings the horn OVER instead of away from the cabinet, and dispenses entirely with the horn crane, horn stand and rubber tubing. Yet the cover of the cabinet can be locked in place without interference, as always. The prospective buyer of a cylinder machine can see these advantages almost as far as you can. — Catch his eye! Get his money! , Gen'l, Tribune Building, New YorK