The talking machine world (Jan-Dec 1908)

THE TALKING MACHINE WORLD. 57 SHRP-SHAVR SAFETY RAZOR THERE IS NO BETTER RAZOR SOLD AT ANY PRICE We sell it at 25c. to create a quick and large market fov OUf MatlBS because we make the BEST blade. In fact, "it's all in OUR BLADES." The profit to the retailer as well as to the manufacturer is in the continuous sale of blades. The frame or blade-holder is beautifully silver gtlatedg and the adjustment is absolutely correct It fits the face. The blade can be adjusted or released instantly. But you don't shave with a razor frame whether it costs $5 00 or 25c , the blade is the thing Our proposition is a revelation and revolution in safety razor selling. The SHRP-SHAVR is the ORIGINAL 25c. RAZOR. SOLD UNDER A POSITIVE GUARANTEE— YOUR MONEY BACK IF YOU WANT IT i Slirp-Shavr Razor with One Blade, per gross, $24.00 ) PRICE: Shrp-Sliavr Blades, 5 in a package, per gross packages, 2S.20 NET ( Stirp-Stiavr Stroppers, per gross, 9.00 1 SHRP-SHAVR RAZOR CO., lOS-110 Duane Street, NEW YORK reported trade as improving rapidly, and while they had nothing new in post cards this month, September will find them primed for business with a whole batch of hummers. TJELAUTOQRAPH SYSTEM IN USE. The Projectograph — the post card magic lantern manufactured by the Alco Gas Appliances Department — has, as we predicted, met with great success. As a side line for the dealer handling post cards it can't be beat. A new moving picture machine for the home and another post card reflector called the Acetograph, will make its bow to this trade through the columns of the September World. It will be worth watching. An American consul in one of the largest cities of France reports a large sale of safety razors, and among these the American makes are well represented. FOR FASTENING PACKAGES. A method of fastening packages rapidly and securely at small cost should be interesting to every concern that sends out packages in quantities. The dissatisfaction caused by the breaking of twine and sealing wax, the losing of rubber bands, etc., is too general to require any comment. The purpose of this article is to tell of the "way to eliminate this dissatisfaction, and at the same time to call attention to many other uses to which this new invention can be put, especially in the veneer trade. The machine we refer to is that recently put on the market by the Francis Salep Co., 2159 Madison avenue. New York. It uses the gummed tape made by that firm with the machine. Simply constructed of polished oak, the machine consists of a revolving wheel on which is held the gummed tape that does the sealing. A moistening device is conveniently arranged, so that the tape is pulled off the roll on to the moistening pad and then clipped off at the desired place by the cutter, so arranged as to prevent the waste of any tape. The makers supply this tape either plain or with advertising matter printed on it as desired, and in rolls in the following widths: % inch, 1 inch, 1^4 inches, 2 inches and 2% inches. The Francis Sales Co. are making a particularly interesting proposition to dealers who are looking for a live side line and one that will have a steady and assured sale. Don't fail to write them. The annual meeting of the American Fishing Line Manufacturers' Association was held in New York City recently and the following officers were elected for the ensuing year: W. H. Draper, president; Ralph R. Brown, vice-president; A. J. Crandall, treasurer, and C. F. Randolph, secretary. The various manufacturers reported business as being good throughout the past year, with the prospects for the coming season very encouraging. The general feeling among the members seemed to be to keep the quality of all the goods up to the standard. How the Hotel Astor Management Have Adopted the System for Communicating With Guests and Between Various Departments — IVIakes Misunderstandings Impossible — How the System Works. One of the best electrical equipments to be found in any hotel in the country is that installed in the Astor Hotel in this city. It is under the direct management of Frederick A. Muschenheim, brother of Wm. C. Muschenheim, the proprietor of the Hotel Astor. He is a graduale of the electrical engineering department of Stevens Institute and an ardent enthusiast in all lines of electrical work. "The hotel contains 112 large electric motors, besides innumerable minor ones," said Fred Muschenheim the other day. "They lift its elevators, ventilate its rooms, freeze and cut its ice, wash its linen, burn its refuse, carry its dishes, seal its letters, cook some of its food, sew its linen, polish its silver and do many other things for the convenience of the hotel's patrons." A new application of the telautograph system has also been adopted in the hotel. By it written messages are transmitted by electricity from one part of the Astor to the other. To send names and messages correctly to its patrons is one of the hotel's most important duties. Every point in the hotel's central telephone switchboard is equipped with a telautograph transmitter. When the switchboard girl sends a telautograph message to a patron's room she writes it on a sensitive film in the telautograph transmitter in front of her. She cannot see her own writing on the pad, but a receiver reflects it on the back and lets her verify it at the same time that it appears on the receiving pad in the room of the guest. There is also telautograph connection at this central switchboard with the kitchen, floor stations, porters, valets, information clerk, front clerk, cashier, service bars and engine room. The orders of the guests can thus be transmitted all over the house without the tremendous waste of time involved by having one person summon another to a telephone and repeat a message several times over until the other person understands. There are also no mistakes. Every order is written down. If the switchboard operator receives an order for something from the bar or restaurant, she will write it on her telautograph transmitter. It will flash to the service bar and also to the floor station nearest to the guest's room. The order will be sent from the service bar in an electric dumb waiter and served by the floor boy. If a visitor comes to the hotel ofHce and wants to be announced to one of the guests, the clerk writes the visitor's name and the number of the room occupied by the guest on a telautograph standing in front of him and the message is repeated in the guest's room. The room clerk also uses the telautograph for sending departures and chatiges in rooms to the front clerk, to the housekeeper and to the laundry. The system formerly used was for the room clerk to make this record in a book. Besides the telautograph system, the hotel has many electric clocks, an electric watchman's service and also a system of electrical time stamps operated from a master clock. Each guest's letter box is equipped with a shutter and switch. Whenever a letter, telegram, message or card is put in the box, in the guest's ^room, an illuminated sign appears reading: "Mail in the office for you." VALUE OF^DE LINES Being Realized by Talking Machine Dealers Throughout the Country Says an Authority — Small Investment in Novelties Means Large and Steady Profit — How to Begin to be Successful. "The talking machine dealers realize for the first time since the panic, the large profit in side lines such as postal cards and novelties in leather, wood, metal and numerous other novelties," said Geo. V. Knipe, of the Clover Souvenir Mfg. Co., in the course of a chat with The World. "It is said that necessity makes us all bed fellows. It is an undisputed fact that all dealers in articles not necessities have realized that their business has decreased to a large extent, thus making it necessary for all dealers to sit down and think out ways and means to increase their sales. They have thought of adding post cards and novelties to their stock and have been advised to do so by men who have had their interest at heart. The dealer had been under the wrong impression thai it would take a large amount of money to add these necessary cards and novelties to his line of goods, but had he actually figured it out? Let the dealer decide what articles he desires to carry, then secure prices on the same from different houses and he will be greatly surprised to see what a large stock he can secure foi a few dollars. It is also necessary for the dealer, when he is deciding what articles to carry, to consider seriously the class of trade he caters to. Naturally high class people will not be bothered witli any cheap trash, whereas people of the Coney Island class buy large quantities of this stuff. "Goods well displayed are half sold and for Music Dealers, Attention ! Pay all yoar expenses and have a good margin left over by carrying SIMPLICITY POST CARDS— Ihe kind that sell. $1.00 per 1000 and up We are originators. We have published more "Hits" than any house in the business. Our motto is : "Cards that attract the public fancy." If you want a money-making sideline, write for ovtr special proposition. We start you in the business. THE SIMPIICITY CO., CHICAGO