The talking machine world (Jan-Dec 1908)

8 THE TALKING ]\tACHINE WORLD. THE OLD NUMBERS ARE POPULAR. The Popularity of Old Time Songs and Instrumentals in the Arcades Worthy of Notice by Dealers Who Should Feature Records of Standard Ballads. It is not always the latest music that appeals to pleasure hunting crowds, a fact proven by the arcade business. At one arcade, not far from Times Square, the latest list of records is supplemented by that beautiful song of Nevins, "The Rosary." "El Capitan" march by Sousa, "A Thousand and One Nights" waltz, and several others popular some years ago. A peculiar fact is that the old numbers mentioned attract the crowd to such an extent that the machines take in nearly double the amount of pennies credited to the newer selections. Naturally it is not every old selection that would thus hold the public interest, even the "Merry Widow" waltz having been played to death, but a little study will enable the arcade proprietor to install a few records that may be considered "staples" and which will live through several series of latest records. ferent stages of his education. By studying the progress in this manner much has been learned that has led to better methods of teaching. The deaf are divided into three classes, those born stone deaf, those suffering partial deafness during infancy, and those who become deaf after they have learned to speak and have been educated to a degree. It is the partially deaf, oi second class who are helped most by the talking machine. The tones of the talker are stronger and more penetrating than those of the human voice and moreover have the advantage of being the same at all times. These peculiar features enable the partially deaf to soon grasp and understand a certain phrase or a sentence, and progress is rapid where the "talker" is used. ing, 'salesmen are born, and not made,' is the veriest kind of tomm\ rot in this day of science and progress. "The salesman goes out and digs up business, while the order-taker just -shambles around, waiting to be fed. like the hippopotamus in the menagerie. "What the world of salesmanship wants is educated enthusiasm. The purest of king's English will secure an audience and hold attention for the salesman anywhere, while slang and short cuts of speech often excite distrust and offend the ear of the trulv refined." TALKING MACHINE AN EDUCATOR. TIPS FOR SALESMEN. Being Employed Most Generally for the Teaching and Study of Languages. Few Bright Excerpts from Moody's Clever Book. Walter D. TEACHING THE DEAF. The Talking Machine Used Most Successfully in This Connection by the Wisconsin School for the Deaf — Better Than the Human Voice for Experimental Purposes. The talking machine as a means of teaching the deaf to speak has proven a decided success after long use, claims the superintendent of the Wisconsin School for the Deaf, inasmuch as it indicates just what progress has been made and what the prospects may be in any particular case. A number of tests of a child's voice are made on one cylinder allowing a given time between t'ne tests. The series of tests having been made the record is put on a machine and reproduces the same sentence uttered by the pupil at dif The following selections from "Men Who Sell Things" give an excellent idea of the author's vigorous and entertaining style, and contain truths which appeal to the talking machine man as every other man who sells things: "The salesman who hopes to win real success must change his negative qualities into positive ones, and then stick to some good reliable house where his chances for growth are assured. "A salesman of experience realizes that ideas — practical methods of selling goods — are of the greatest value, and he also knows that it pays him to search for them. "A good salesman must know more about his goods than the man he is selling to knows about them. Knowledge and enthusiasm beat oratory every time. Enthusiasm in a salesman begets enthusiasm in a customer. "Time and thought taken in complaining of competition is useless expenditure of energy. It lessens your capacity for the accomplishment of things for w-hich you were employed. "The best salesmen any house can have are the salesmen it builds for itself. The old say In the leading educational institutions the talking machine is now being utilized in a most effective manner for the study of languages, and many people who were formerly skeptical have become enthusiastic over its merits. Those who have tried it have found that in a few weeks through this method they can speak French, German, Spanish or Italian, the method of learning being the same as pursued by foreigners in this country, and the natural one. By the use of the phonograph it is as easy to write the language studied as to speak it, the eye, ear, tongue and mind working in harmony. The cost is insignificant compared with the results. Members of the faculties of the best known universities" have indorsed the method. The International Correspondence Schools of Scranton, Pa., are doing splendid work in this connection, and through their campaign of publicity they have made people consider the phonograph seriously. Did it ever occur to you that many of the men who would work great reforms in the world are living with front gates that will not stay shut, and in general bear a down-in-the-heel character amcn.g those who know them .best? Why Not Increase Your Record and Machine Sales BY SELLIINIG THE MUNSON FOLDING HORN? Do You Realize, Mr. Talking Machine Man — how much of your new business is due to your customers carrying their machines and records from one friend's house to another's ? How much this unconscious missionary work of theirs in interesting others in your product, and thereby stimulating their own, is doing for this trade in general ? And yet do you not often wonder that more do not tire of lugging such clumsy articles ? — The machines and records are all right. But— It is that DDsbapely, ungainly, nnwrapable thing called a liorn, that causes all the trouble, and is gradually and will surely wipe out this benelicial custom unless you rectiiy it. WE CAN HELP YOU, IF YOU WILL LET US THE MUNSON FOLDING HORN FOR DISC AND CYLINDER MACHINES Is the only One-Piece Indestructible Folding Horn on the Market. Made of the finest quality of Selected Leatherette— in plain solid colors or handsomely decorated by hand. WHEN OPEN AND IN USE it compares in beauty of line and WHEN FOLDED AND CARTONED it occupies only a space of construction with any on the market and for purity of tone repro 33 inches long by 3' ., inches square — An ideal parcel for carrying or duction is far superior to the metal horn. handling and impervious to damage. LET US QUOTE YOU PRICES AND START YOU ON THE ROAD TO A PROHTABLE BUSINESS IN THE FALL, FOLDING PHONOGRAPHIC HORN CO., 650 52 Ninth Ave , New York City TORONTO PHONOGRAPH CO., Toronto. Onl., Canadian Agents.