The talking machine world (Jan-Dec 1908)

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32 THE TALKING MACfflNE WOULD. FROM OUR LONDON HEADQUARTERS(Continued.) in the near future to further augment their now existing showrooms, with a view of being able to serve their clients quicker. At Messrs. Robinson's, Deansgate, alterations are now in progress to further extend their already large business. Their sales in "Favorite" records during the past season have been exceptionally large (they being the northern factors for these goods), and this season Mr. Robinson anticipates doubling it. They have also taken up Beka records as northern factors, besides which they will handle a full line of Zonophone and Twins. Mr. Robinson also intends to put in a full line of Pathephones and Pathe discs, so that, altogether, there is no pessimistc view in this house. At C. Duwe's, the well-known factors of High street, business was exceptionally good during the past week or two. The sales of both Zonophone and Twin records for September have been exceptionally large. The sales and delivery in one day alone in the September Zonophones were over 1,600 records. Messrs. Duwe have taken over the whole of the Columbia Co.'s stock, hitherto held at their retail depot in Market street. Messrs. Richardson, Shudehill, say that business is distinctly above the average. They are wholesale factors for the Twin records, which fact we omitted to mention in our last notes. Taking the state of the trade altogether, Messrs. Richardson anticipate an exceptionally fine season. A good deal of discussion is now taking place with regard to the new policy of the Edison-Bell Co. We understand they are about to open branches in Manchester and other norchern towns, with a view of supplying the dealers direct, dispensing altogether with the services of the wholesale factor. They have issued circulars showing the following advantages: Reduced prices, free exchange, carriage free, prompt supplies, and protection against price cutting, which are all, if properly carried out, advantageous to the dealer. In the new schedule of prices, whereby the lO'Vi-inch, double-sided, needle-cut discs will cost Is. Cd. and sell retail at 2s. 6d.; the 8%-inch phona cut discs will cost Is. and sell at Is. 6d., and the 11-inch double-sided phona cut discs will cost 2s. 3d. and sell at 4s. each. Most of the dealers have received the circulars, and no doubt they are fully informed of the future policy of the company. It is, however, a remote question whether the multiplicity of small accounts will not be of considerable trouble to them and more than counterbalance the price as charged to the wholesale factor, as against that charged to the retail dealer. The trade will, however, watch with interest the working of the new scheme, and we certainly wish them every success in the future. Messrs. Lange's Successors, the manufacturers of the celebrated "Klingsor" machines, are at the present time showing a magnificent range of goods at the Midland Hotel, Manchester. We must congratulate Mr. Maurice upon the very excellent models shown. There is no doubt whatever but that the cabinet machine will be the machine of the fu'.ure, and with the latest improvements these machines will command an exceedingly large sale. Several of the leading wholesale factors in this country have placed very extensive orders with this firm, and altogether, Messrs. Lange's Successors expect an ex ceplionally busy season. Beautifully finished, of splendid proportions, fitted with the well-known Excelsior motors, and their patent Zora sound box, we consider these machines splendid value for the money. A good many of the leading Lancashire dealers have taken hold of these goods. We understand that Messrs. Robinson. Deansgate, have taken them up, and the whole of the models will be on show there in the course of a week or two. Dealers are requested to note this, as Messrs. Robinson will be pleased to givo the fullest information concerning them. Noble & Sons, the well-known dealers, of Al Irencham, are now making extensive arrangements for next season's supplies. They have placed a large order with the Pathe Co. for both Pathephones and Pathe records. They are now considering an extensive local advertising campaign to cover the whole of their district. We would like also to draw the attention of the makers of records to the very unsatisfactory way that some of the orders are fulfilled. A factor, for example, sends a large order in, expecting the whole of it to be filled, instead of which (perhaps owing to some of the goods being out of stock), only a part is sent. When this is the case it should be the rule to say so and cross the balance off the order book, advising the buyer at same time, so that if necessary he can repeat, instead of which part of the order is executed, the balance probably forgotten by the dealer, and who to his surprise receives the balance some months after. All goods not in stock when ordered should be crossed the order book, so that the dealer when ordering a further supply can repeat if necessary. BEKA ADVANCE IN ENGLAND. The Records Made by the Beka Co., of Berlin, In Almost Evsry Language Becoming Better All the Time — To Occupy Larger Premises Soon in London. ( Special to Tbe Talliins Madiine World. ) London, Eng., Sept. 4, 1908. "We have had a special interview with Mr. O. Ruhl, the London agent of the Beka record, and from what he says we gather that the English business is increasing to such an extent as to necessitate the occupation of the very spacious premises in City Road. We are not surprised to hear of this trade increase, which is evident in their sales all over the world. As from the high quality provided it is certain that the Beka records will receive an additional impetus during the coming season. Some splendid ' issues are in the course of production and of these we shall give further particulars in our next issue." "THE BEST NEEDLE IS THE CHEAPEST." A $7 record can be immediately ruined with a poor quality needle. The best needle is one that gives a perfect reproduction from start to finish. Needles must be tempered hard enough to preserve the point long enough to follow and fit the groves on all parts of a record. A needle should also be properly tapered to insure a correct combination of volume and tone. The foregoing represents the opinion of J. Newcomb Blackman, president of the Blackman Talking Machine Co., and attention is called to their advertisement of "Playrite" and "Melotone" needles elsewhere in this issue. WILL REACH 89,000,000 READERS. Victor Campaign for Fall and Winter the Greatest on Record — Up to the Dealer to Get Busy and do His Share — Improvement for the Past Two Months Is Recorded. The Victor Talking Machine Co., of Camden, N. J., have prepared a map which furnishes distributers and dealers with a very effective means of getting an idea of the magnitude of the new est advertising campaign which this company have inaugurated for the purpose of promoting the fall and holiday trade of their clients. In this map there appears a complete schedule ofadvertising in the different States, giving as well all the publications which they have entered. We note that contracts for advertising have been closed with 49 magazines, men's and women's publications and illustrated weeklies; 42 national agricultural publications; 55 of the greatest newspapers in America, as well as the leading trade papers. It is calculated on a conservative basis, that the Victor advertising will reach 89,000,000 readers the coming fall. In this connection they solicit the assistance of dealers and ask them to make profitable this enormous outlay — which even in times of depression they have undertaken — by inaugurating a local advertising campaign, and take such other steps as will help to stimulate trade. It is also suggested that orders be sent in early and not wait until the rush comes. They report also that the Victor business during the month of July showed an improvement of 25 per cent, over orders received in June. AMERICAN FOTOFONE CO. INCOEPOKATED. The American Fotofone Co. has been incorporated in Delaware for the purpose of dealing in devices of all kinds for synchronizing moving pictures, singing and talking machines. The capital is $1,000,000. Further particulars as to manufacturing plans are not to hand. ® DO YOU MEET THE DEMAND ® FOR VERNIS MARTIN IMT. RGOKWOOD DECORATED AND INLAID DESIGN CABINETS ? They help sell expensive machines BUY THEM FROM Cadillac Cabinet Co. Onr ol the 41 Record Cabinets lihovirn in our new CATALOG OF MUSIC ROOM FURNITURE D E.X'R O I T, MICH.