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THE TALKING MACHINE WORLD.
35
UBLE)ISC
ECORDS
carry a stock of Doublecords imbcrsone-half Knthcrclired.
will be I every returnAsk for
ARRANGE FOR : COLUMBIA DEALERS iERE WE ARE NOT NOW ICULARS BY THE NEXT MAIL
j6c. each for them. Conditions : Records must reach us unbroken pother than this, condition of records is immaterial) ; the dealer must )ay the freight, and must buy three double records for each record ;redited. Jobbers' allowance and conditions will be furnished on appli:ation.
Think what this means to every single individual among the hundreds of thousands who own disc talking machines — both those who are kow buying records every week or so and those who have stopped buyng for any cause ! And imagine not only the sure increase in your record business, but in your machine business. Columbia Double-Disc Records will make it possible for hundreds in your neighborhood to own L Disc Graphophone who could not heretofore afford it because of the ;ost of the records. You can now offer Double-Disc records at 65 cents —equal to 32^ cents per selection ; cheaper than any single faced disc, r any cylinder record other than Columbia, on the market.
The fact is, this is no sudden experiment. It's a revolution, true enough, but it was bound to come. The Double-Disc has already displaced the single all over Europe and the rest of the world. The Columbia record business in England actually doubled inside of three months after the English Double-Disc Record appeared.
The dealer who ties on to our first announcement of Columbia Double-Disc Records will find it easy to tie a string around the best of all the record business in his locality and lead it over to the Bank. The first dealer in each town to follow our public announcement with one of his own, will surely carve off a huge slice of new business.
Don't wait until the second month to take hold of Columbia DoubleDisc Records and then find that some other dealer has secured the exclusive handling in your town. It's one plain, distinct, and mighty unusual opportunity — and the first month will have a good deal to do with your future hold on the record business that ought to be yours.
|r, Genl, Tribune Building, New YorK J5
OLUMQIA DOUBLE-DISC RECORDS, WRITE FOR IT!