The talking machine world (Jan-Dec 1908)

THE TALKING MACHINE WORLD. 37 COLUMBIA CO. SPRING DOUBLE DISC SENSATION Announce That Hereafter All Columbia Records Will be Double Discs and That Full Credit Will be Allowed on Every Record Sent in of Any Make — A Move That Will Interest Dealers — Exclusive Rights Granted to Columbia Dealers — Announcement That Is Full of Interest to the Talking Machine Trade. There is plenty of live Columbia news in the advertising columns of The World this month, which should have a peculiar interest for dealers. The announcement that hereafter all Columbia disc records will be double discs is at once a distinct departure from any talking machine announcement which has previously appeared in this country. This enables a purchaser to have a different selection on each side — in other words, two records at a single price. The Columbia ten-inch double disc records will be sold for 65 cents, $1.00 for the twelve-inch double discs and $2.50 for the Fonotipia double discs. There are about COO numbers from which to make selections, but the double disc announcement is not the only interesting Columbia development this month. It is followed by the statement that full credit will be allowed for records of any make returned to the Columbia people. The conditions imposed on the return records are that all must reach the Columbia headquarters unbroken. The dealer must pay the freight and must buy three double disc records for each record credited. Such an announcement as this, coming from a 'VICTOR" AN AID TO TEACHERS. Many teachers of singing all over the country are loud in their praises of the talking machine as an aid in their work. Students frequently progress much more rapidly when a talker is used than when the old style methods of personal instruction are pursued and the Victor Talking Machine Co. are constantly in receipt of letters from well known teachers testifying to the helpfulness of the Victor in their work. One writes: "With the 'Victor' it is possible to save much of this lost time, as the teacher — if he is an 'upto-date' one — has the correct record of this aria in question by possibly half a dozen of the greatest singers in existence, which the student can hear over and over again, thus becoming familiar with the professional cuts, the correct pronunciation of the text, phrasing, the tempo, also the cadenza of the various great artists and their rendition of same, which in itself is of incalculable value. Under the right singing master who thoroughly understands the art of sing FREE SAMPLES Of Needles That Prove TRADE MARK NEEDLES "THE NAME TEILLS WHAT THEY DO" Rest for VOLUME, TONE and LASTING QUALITY. PLAY RIGHT from START to FINISH. PRESERVE RECORDS and can be used on ANY DISK MACHINE OR RECORD. Packed in RUST PROOF packages of 100. RET.'ML, 10c. per 100; 25c. 300; 75c. l.OOii. TRADE MARK "GIVE A MELLOW TONE" REDUCE VOLUME and DON'T SCRATCH. Each needle can be used SIX TIMES. No special attachments needed. Packed in RUST PROOF packages of 200. Price, 25c. Package. NOTE— We furnish Jobbers and Dealers with ADVERTISING MATTER FREE. Big profit. We will send FREE sample packages to .lobbers or Dealers. Write now. Manufactured by BIACKMAN TALKING MACHINE CO. 9T Chambers Stt-eet, IVew Yoi-lc great purchasing house, has a distinct bearing upon trade conditions everywhere, and it is certain that there will be a big demand for Columbia records. This iconoclastic move on the part of the Columbia Company emphasizes one thing above all others, and that is that the Columbia people propose to strike out for trade in a stronger manner than' ever before and their offers surely contain unusual attractiveness. Another point which is especially emphasized in the Columbia announcement is the fact that they desire to establish exclusive Columbia dealers, to whom will be granted exclusive rights. . where the company is not at present represented. Certainly the Columbia people have sprung a genuine sensation this month and one which will set the trade tongues wagging from Maine to California. It would seem as if a move of this kind could have but one result and that is a big augmentation of Columbia business, for dealers will not be slow to appreciate the unusual opportunities which are offered to them in these times. ing from its rudiments to its finish, and with the aid of the 'Victor' it is possible for the pupil to attain the greatest of results and save years of study." Just an illustration of the high ragard in which teachers are beginning to hold the talking machine. HOW COREY ILLUSTRATED LECTURE. As a versatile public entertainer it is safe to say the talking machine is unsurpassed. It appeals to all classes, from those who listen to free concerts in the public parks, to the class who can afford to hire orchestras and world famous singers at their lawn parties or receptions. No better proof of the power of the talking machine is needed than the statement that at a lecture upon the history of German, French and Italian grand opera, delivered by N. J. Corey, at Chautauqua, N. Y., recently, the Victor Auxetophone and Red Seal records were used to illustrate the operas in question; 5,700 people attended the lecture and were held spellbound by the beauty of the renditions. The entire audience remained throughout the period of the lecture, one and one-half hours, and repeatedly applauded the work of the Aux'^tophone. AUXETOPHONE ENTERTAINS DINERS. rSpeci.ll to Tlie Talking JIacliine Woi'ld.) Philadelphia, Pa., Sept. 11, 1908. In appreciation of the fact that Hammerstein's Opera House in this city was completed a month ahead of contract, Arthur Hammerstein, son of the great impresario, who has charge of the work, tendered a banquet to the foremen in charge of the work, a few friends and newspaper men, on the roof of the building one evening last week. During the banquet the guests were greatly surprised to hear the voices of the stars who will sing in the opera house proceeding from a grouping of shrubbery at one end of the roof. The beautiful tones of Tetrazzini, Bond, Melba, La,bia and others, greeted the ears of the delighted guests, and an investigation revealed the music coming from a Victor Auxetophone. All the banquetters were loud in their praise of the surprise, and it was voted a decided success. CALLERS AT NATIONAL CO. OFFICES. Among the callers at the New York offices of the National Phonograph Co. this month were: ' P. E. Conroy, of the Conroy Piano Co., St. Louis Mo., accompanied by Mrs. Conroy; C. Owens, of the Denver (Col.) Dry Goods Co., in company with H. Shields, manager of the talking machine department. After witnessing a demonstration of the Amberol records, Mr. Owens instructed Mr. Shields to double his order. CLUNE BRANCmNG OUT. (Special to The Talkin,g Machine Woild.) Willimantic, Conn., Sept. 8, 1908. J. F. Clune, dealer in Edison and Victor machines in this city, is now conducting a moving picture theatre in connection with his store, and it is as nice a theater of its kind as there is in the State. He has a very large record trade at the present time; he sold fifty records to one party to-day for -the Edison machine. PLANT-CADDEN CO.'S NEW aUARTERS. (Special to Tlie Talking Machine World.) Norwich, Conn., Sept. 9, 1908. The Plant-Cadden Co., who have a very large talking machine department, are building a very nice five-story brick and granite block building opposite their present store in this city. When it is finished they expect to devote the entire third floor to talking machines and records. It will be one of the very best equipped talking machine rooms in the State. They report a fine trade on machines and records all through the summer. E. D. EASTON IN FINE FORM. Monday, in chatting with The World, Edward D. Easton, president of the Columbia Phonograph Co., General, said, after being congratulated on his vigorous appearance: "I never felt better in my life; in fact, am enjoying splendid health. Yes, business with us has improved greatly; in fact, am confident the fall will witness a marked revival in business in which we will all share. The people have been economical long enough, and they get tired of that after a while. It looks to me as if they were about to loosen their purse strings again. WM. E. GILMORE RETURNS. William E. Gilmore, former president of the National Phonograph Co., Orange, N. J., who has been in Europe with his family since early in July, returned home September 12, on the "St. Louis," ot, the American Line. The trip has done him a wonderful amount of good physically, and the rest has been very beneficial. VALUE OF HOPE. Hope makes pain easy and labor p'easant. It gives habitual serenity and good humor. Advertising endows the advertiser with an abundance of hope, and it is the man with hope who accomplishes the greater deeds in business. SAIJESME^^ Salesmen wanted for city and out-of-town work. Must have a record and come well recommended. Address: "N. Y. Jobber," care Talking Machine World, 1 Madison avenue, New York. EXPERIEH^^ Splendid opportunity for a traveling salesman who can produce evidence of his business getting qualities. A man who has had experience with the Victor line preferred. Address "V. M. E.," care The Talking Machine World, 1 Madison avenue. New York. Splendid opening in Victor Department, large city, for bright, young, hustling salesman of pleasing address, with good recommendations, looking for promotion. Must be conversant with detail and high class salesman. Address "Excelsior," Talking Machine World, I Madison avenue. New York.