The talking machine world (Jan-Dec 1908)

38 THE TALKING MACHINE WORLD. IMPORTANT COLUMBIA NEWS. Letter Sent to the Trade Announces That the Columbia Disc Records Manufactured Hereafter Will be Double Faced — Marks an Important Move — What the Columbia Co. Have to Say to the General Trade. The Columbia Phonograph Co., of New York, have issued the following important announcement under date of September 10, 1908: "Columbia double-disc records.' "All Columbia disc records manufactured hereafter will be double-faced I "A different selection on each side! "Two records at a single price! "65 cents for the 10-inch double-disc. "|1 for the 12-inch double-disc. "$1.50 for the 12-inch Symphony Series Grand Opera double-disc. "$2.50 for the 10%-inch Fonotipia Series Grand Opera double-disc. "$3.50 for the 12-inch Fonotipia Series Grand Opera double-disc. Regular trade discounts apply. "The enclosed proofs of magazine advertisements will give you examples of the way we are going to let the people know about it from now on. "The first thing you are going to do is to sit down and figure out: What it means to your customers and what it means to you. "It won't take -j'ou long to realize that there is only one answer to it as far as the owner of a talking machine is concerned — it's double value for his money plain as daylight, once he hears of it — and we'll take care that he does hear of it! "Your end of the deal is better yet. The dealer's biggest burden is removed forever; you can carry an absolutely complete stock of Columbia double-disc records — every record in the catalog. 10-inch, 12-inch, Symphony and Fonotipia — at less than one-half the investment heretofore necessary. The entire list consists of about 700 records — giving about 1,400 specially selected, best selling selections. Less stock, less loss, less trouble, less freight, less cartage, more profit. "Each record will be enclosed in an envelope, insuring protection from scratch and dust. "Now, how about your present stock? No come-back there either. Dealers may send to our local offices or factory any quantity of 10inch single Columbia, Victor, Zonophone or Star records, and we will credit 36c. each for them. Conditions: Records must reach us unbroken fother than this condition of records is immaterial); the dealer must pay the freight, and must buy three double records for each record credited. Joblters' allowance and conditions will be furnished on application. "Think what it means to every single individual among the hundreds of thousands who own disc talking machines — both those who are now buying records every week or so and those who have stopped buying for any cause! And imagine not only the sure increase in your record business, but in your machine business, Columbia double-disc records will make it possible for hundreds in your neighborhood to own a disc graphophone who could not heretofore afford it because of the cost of the records. You can now offer 10-inch double-disc records at sixtyflve cents — thirty-two and a half cents per selection— cheaper than any single-faced disc, or any cylinder record other than Columbia, on the market. "The fact is, this is no sudden experiment. It's a revolution, true enough, but it was bound to come. The double-disc has already displaced the single all over Europe and the rest of the world. The Columbia record business in England doubled inside of three months after the English double-disc appeared. m ^ Most of your orders will be marked this way during the month of October. Unless you are an exception the demand for the new Victor "O" Machine and Amberol Records and the new Attachments and Records will take you by surprise. You will want goods quickly and cannot afford to run the possibility of delay. Quick shipments will be an absolute certainty if you send to VICTORS, TVPE "O" Headquarters Amberol Records and Attachments Our enormous stock will make prompt shipments an absolute certainty Send for samples of our Needles, Envelopes, Record Albums. We can increase your profits. THE RUDOLPH WURLITZER CO. CHICAGO CINCIIMNATI "The dealer who ties onto our first announcement of Columbia double-disc records will find it easy to tie a string around the best of all the record business in this locality and lead it over to the bank. The first dealer in each town to follow our public announcement with one or his own, will surely carve off a huge slice of new business. "Don't wait until the second month to take hold of Columbia double-disc records and then find that some other dealer has secured the exclusive handling of them in your town. It's one plain, distinct and mighty unusual opportunity — and the first month will have a good deal to do with your future hold on the record business that ought to be yours. "New catalogue of Columbia double-disc records, with order blank, is enclosed herewith. Orders may be placed at once and will be filled as promptly as possible, but as the demand will surely exceed the supply in the beginning, those to get their orders in first will have a big advantage. Records should be placed on sale as soon as received in order to take advantage of the extensive magazine and other advertising already begun. "Important! — We are ready to arrange for exclusive Columbia dealers with exclusive privileges wherever we are not now represented. Write for full particulars, but do it by next mail. "Columbia Phonogbaph Co., Gex'l., "George W. Lyle, Gen'l Mgr." V. D. & E. Co., is the dally appearance recently, in the New York Evening World, of the entire repertoire of addresses delivered by William Jennings Bryan, the Democratic Presidential candidate, and recorded by the Victor Talking Machine Co. A corps of World editors and stenographers visited the V. D. & E. Co.'s salesroom on August 31st, heard the records, taking down the speeches and subsequently they were published verbatim, the first instalment being widely read. Assistant Manager Moody is highly elated over the wide publicity gained for the Victor records in both instances, and in which the entire Victor constituency share. NATIONAL PHONOGRAPH CO. NEWS. Records by Marshall P. Wilder — Toombs and Calder to Handle Edison Line — Edison on Vacation — Shipments of Amberol Records. VICTOR CO^ENTERPRISE. Auxetophone Heard in Concert at Asbury Park — Victor Bryan Records Featured in Evening World — Speeches Reproduced. Through the special efforts of the Victor Distributing & Export Co., New York, on September 2, the famous orchestra, under the leadership of Arthur Pryor, introduced the Victor Auxetophone, in a choice program, at the Arcade, Asbury Park, the famous seaside resort of New Jersey. The instrument's magnificent rendition of red seiil and popular records were given an ovation. Another piece of enterprise on the part of the The National Phonograph Co. are getting out two Edison records by J.iarshall P. Wilder, the famous wit and story teller, who is widely know-n throughout the world. Mr. Wilder is being much sought after as a record artist, as his fame as a lecturer and raconteur extends from coast to coast. He will be heard through the medium of the Edison Amberol four-minute records, and each I'ecord is to consist of a batch of his best stories. * * « ♦ Albert E. Toombs, piano dealer of Charlottetown, P. E. I., is now featuring Edison phonographs and records. * * « * Another piano house handling the Edison phonographs and records is that of Mr. Calder, of Vernal, Utah. » » • • Thomas E. Edison is spending a vacation en route to the Pacific Coast, accompanied by his family. He spent a week on a tour of the Great Lakes, and is proceeding West leisurely, stopping at Yellowstone Park and other points of interest. He will be away about six weeks. * * « * Friday week the first shipment of the new Amberol records, differential gears, etc., was made from Orange. N. J., by the National Phonograph Co., the goods going to the Coast. 300 FIRST CLASS UTICA CRANES (UNOPENED) FOR AIL EDISON MACHINES REGULAR DEALER'S PRICE, SI. 00 MAKE US CASH OFFER FOR THE LOT Address OPPORTUNITY, care of Talking Machine World, 1 Madison Avenue, New York