The talking machine world (Jan-Dec 1908)

64 THE TALKING MACHINE WORLD. An Absolutely New Field for Safety Razor Sales And the only way to reach it is by selling the Shrp-Shavr 25c SAFETY RAZOR The high-priced Safety Razor appeals to only one class of buyers — those who can afford. The SHRPSHA\'R, seUing at 25 cents, brings you a new and bigger following. It attracts to your store, not a certain class, but the mass of buyers, because everybody who uses a razor can afford to buy it. The SHRP-SHAVR is the most effective business-puller in your store. You should get in on this at once — without a day's delay. This is an opportunity you can't afford to neglect. Shrp-Shavr Razor, with one blade, per doz., $2.00 Shrp-Shavr Blades, 5 in pkge., per doz. pkges, $2.10 Shrp-Shavr Stroppers, per doz., .75 SHRP-SHAVR RAZOR CO. 108 Duane Street NEW YORK There's big money for you in selling the SHRP-SHAVR. A greater margin of profit on the razor itself than you get on any other — and a continuous sale of SHRP-SHAVR blades and shaving accessories. Look for our advertisements in the Saturday Evening Post and Associated Sunday Magazines in which we tell 5,000,000 readers— 5, 000, 000 shavers and buyers — about the SHRP-SHAVR. There will be a bigger demand this Fall for the SHRPSHA VR than for all other Safety Razors combined. POST CARDS PRESCRIBED By Medical Practitioners for Summer Vacationists— Fulfills Humanitarian Mission. The much abused picture postal card has at last found its humanitarian mission. This summer it forms part of the rest cure prescribed for the high-strung summer Tacationlst. "Take no stationery with you. Write no letters. Stick to postals and write just your name or a brief greeting on each of these. Forget your friends — and rest." These are the orders of many up-to-date physicians who are trying to combat the national nerve evil, high tension and overwork. The average woman off on a vacation once spent several hours a day writing voluminous descriptions of vacation joys to stay-at-homes. The nervous strain of writing a clever, telling letter is tremendous and so doctors prescribe the postal card, not as an amusement but as a remedy. At all the resorts immediately surrounding New York the sale of postal cards of a refined, artistic character has trebled this season. In the residential districts of the city, where stayat-homes congregate, the postmen report that the postal card mail from vacationists far surpasses that of letters. In one resort of 1,000 souls a supply of 25,000 postals, picturing the charms of the neighborhood, was exhausted by July 15 and no more lo cal views could be secured for the summer trade. In other resorts, like Ocean Grove, N. J., Atlantic City, etc., hundreds of thousands of postal cards are mailed out daily, and at hotels where the fortnight-vacation trade is lieaviest the postal card mail is three times as heavy as the letter mail. On outgoing steamers, such as the Fall River line. Metropolitan and Great Lake boats, which stop at many ports, the waiting line outside the writing room is truly diverted, for each traveler has a handful of postal cards picturing the steamship to send back to home folks. The up-to-date postal card patron scorns irrelevant or comic postals. She also prefers black and white or sepia to color work, and to her special friends she sends actual photographs, not lithographs, showing her summer abode, her favorite nook or boat, each of which costs from two to four times the price of the ordinary lithographed view. Unquestionably the much abused postal card habit has been reformed. "Comics" are for the indisciiminating. but the smartest of travelers and the most weary of tourists alike patronize the better grade of shops where artistic postals can be found. SPORTING GOODS DEALERS MEET In Chicago to Form National Association — Attendance Large and Bright Future Is Predicted for New Organization. A meeting of the retail sporting goods dealers and jobbers of the country was held in Chicago on September 1 at the Auditorium Annex, the object of the meeting being to form a national association along the lines of other trade organizations. While the details have not yet come to hand, we understand that the attendance was large and there is every hope that the association will progress rapidly and be a power for good in this trade. COLLAR BUTTON SLOT MACHINE. You Drop a Nickel In the Slot and Out Pops a Button of Any Sort You Want. The collar button slot machine does not have a clumsy, angular, towering superstructure, like that of the chewing gum or chocolate outfit. No. the collar buttons are set under a protecting cylindrical glass shield in vertical rows on the face of a metal cylinder perhaps eight inches in height and four inches in diameter, standing on end on a pedestal that supports the' machine. In those vertical lines of collar buttons appearing at regular intervals all around the face of the cylinder there are all sorts of collar buttons; the buttons in each column are all alike; but there are numerous columns, each different from the others. Here may be found buttons with long shanks and buttons with short shanks; buttons with big or with little bases, and buttons with big or little heads; and buttons with solid tops and buttons with hinged tops: all sorts of collar buttons. A little inscription on the front of the machine tells you to turn the cylinder until \ou have brought the buttons of the style you want to the front. Appropriately, the handle on top of the machine, by which you turn it. is a knob in the shape of a magnified collar button, and, turning that, you can revolve the cylinder so as to bring every column of buttons on it into view. And then, when you have turned the cylinder so as to bring the buttons you want to the front and in line with the machine's delivery opening at the base you drop a nickel in the slot at the top, and. click! the lowest button on that column is detached, to drop into the little tray in front of the opening, where it can be reached by tlie purchaser. STATIONERS' ANNUAL CONVENTION Held in Boston Recently — Much Accomplished for the Good of the Trade — Organization Gaining Strength — Officers and Directors Elected. The fourth annual convention of the National Association of Stationers in Boston, July 20-23, proved to be the most successful gathering from the point of accomplishment as well as numbers ever held in this trade; in a word, this meeting may be said to have established the association on a solid and substantial foundation from which it should rapidly increase in usefulness and strength. The new oflBcers elected are as follows: President, Theodore L. C. Gerry, of Gerry & Murray, New York. First vice-president. J. B. Irving. Irving-Pitt Mfg. Co.. Kansas City. Second vice-president. Frank Wright Bailey, of Thorp & Martin Co., Boston. Third vice-president. George M. Courts, Clark & Courts, Galveston. Secretary, H. W. Rogers, Wilbur & Hastings, New York. Treasurer, Charles A. Stevens, Stevens, Malcney & Co., Chicago. Auditor, D. S. Sperry, Brown, Treacy & Sperry Co., St. Paul. Directors from Stationers: Abner K. Pratt, .7. L. Fairbanks & Co., Boston; Charles H. Mann, William Mann Co., Philadelphia; William J. Kennedy, Kennedy Printing & Stationery Co., St. Louis; John A. Schlener, John A. Schlener Stationery Co., Minneapolis; J. Herbert White, Adams & White. Buffalo; Theo. A. Steinmueller, Lucas Brothers. Baltimore: James E. 0"Donnell Brothers, New Orleans; Walter Brown, Browu Book & Stationery Co.. Kansas City: Charles F. Backus, the Richmond & Backus Co., Detroit: John Brewer. H. K. Brewer & Co.. New York. Directors from Manufacturers; J. S. A. Wittke. J. G. Shaw Blank Book Co.. New York city: Charles K. Wadham, Z. & W. M. Crane, Dalton: \V. H. Hopkins, Globe-Wernicke Co.. Cincinnati: .f. F. Talbot. Dennison Mfg. Co.. Chicago: Charles B. Gordon. Carter's Ink Co.. Boston: George T. Smith. Joseph Dixon Crucible Co.. Jersey City; James Dawson. Sieber & Truss.ell Mfg. Co.. St. Louis; M. D. Heise. Langfeld Brothers & Co., Philadelphia; Gus Meyer. Meyer & AVenthe. Chicago; Frank A. Weeks, A. A. Weeks-Hoskins Co., New York. In advertising follow the line of least resistance. Push hardest where competition is weakest until you are as strong as your competition. CAMPAIGN — ROSEBUD LARGE PROFIT FOR DEALERS Plain Rosebud when closed ; shows photo of Presidential Candidate when opened. Send 10 cents for sample and proposition. DOOLITTLE & HULLING. 1004 ARCH STREET. PHILADELPHIA. PA.