The talking machine world (Jan-Dec 1908)

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14 THE TALKING MACHIKE WORLD. EDISON AMBEROL RECORDS A great thing for the Phonograph The trade looks vipon the Edison Amberol Records as the one big, important achievement in years in the development of talking machines. Here are Records that play twice as long as any Edison Record heretofore brought out and longer than any Record of any kind for any sound-reproducing machine made. They mean not only twice as nuich music without changing Records, but also a wider range, a higher grade and a better rendition of songs, instrumental pieces and operatic selections than has up to this time been possible. Much of the world's best music has heretofore been beyond instruments of this character because of its length. Much that has been brought out has had to be cut down or hurried. Now, everything in music is possible and will be offered in Amberol Records. With the new Record-making possibilities due to Amberol Records, new talent has been added to the Edison staff' with the result that each month will bring a repertoire of entertainment more varied, more carefully selected and more artistically rendered than ever before. The tone of the new Amberol Records is matchless. The new composition of the Records which permits the placing of twice the number of threads to the inch is such that Amberol Records have a clearer, richer tone and more delicate interpretation than that of any other Edison Records, which means tlial they are superior to all Records. National Phonograph Company 59 Lakeside Avenue Orange, N. J.