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THE TALKING MACHINE WORLD.
15
A great thing for the
Dealer
Whatever makes the Edison Phonograph a better thing for the consumer makes it a better thing for the dealer,
Amberol Records make the Phonograph doubly attractive and that means doubly salable. The wider range of high-grade music they afford makes the field wider and the demand greater.
Amberol Records add prestige to the Phonograph, put it in a class by itself and enable it to adequately express its wonderful powers.
It isn't the Records that sell the Phonograph — it is the Phonograph's rendition of the Records.
But it is the Phonograph that sells the Records and, with Amberol Records, costing the buyer but little more than regular Edison Records and netting you a considerably larger profit, a bigger and better-paying business is assured.
The minute you put Amberol Records on sale every Phonograph owner becomes first, a purchaser of the necessary attachments for his instrument and after that a continuous purchaser of Amberol Records.
You will sell more Phonographs, you will interest people whom you could not interest heretofore, you will sell the attachments at a profit, you will sell more Records at a better profit and you will have the one, conclusive, deciding feature for those who are debating as to which instrument to buy. . • ' ; : I s j
That is what Amberol Records mean to you.
Edison Phonographs and Records are sold to the trade in Great Britain by the National Phonograph Co., Ltd., Victoria Road, Willesden, London, N. W.
National Phonograph Company
59 Lakeside Avenue Orange, N. J.