The talking machine world (Jan-Dec 1908)

THE TALKING MACfflNE WORLD. 19 C. W. PAGE JOINS WURLITZER. The Weil-Known Advertising Specialist Takes Charge of Wurlitzer Publicity. C. W. PAGE. (Special to The Talking Machine Woi'Id.) Cincinnati, O., Oct. 10, 1908. Charles W. Page, who was formerly with Tlie National Phonograph Co., has joined The Rudolph 'Wurlitzer Co., as advertising manager. Mr. Page brings an intimate knowledge both of the music business and of advertising into his new connection, and has already gotten well started on the publicity end of the Wurlitzer interests. He will look after the advertising of both the Cincinnati and Chicago houses, making his headquarters at Cincinnati. Mr. Page's knowledge of the music business was obtained largely during a three year connection as advertising writer for Lyon & Healy, Chicago. Later, he was associate advertising manager of Collier's Weekly, New York. For the past five months he has been with The National Phonograph Co., as editor of the Edison Phonograph Monthly, and the Phonogram, and writer of wholesale and retail advertising matter. He left the last named firm to join Messrs. "Wurlitzer. Mr. Page stated to a representative of this paper that he has never seen a firm that was in better shape to push ahead than Wurlitzer. "This," he observed, "might be readily inferred from the fact that sales for the past six months have been just about as large as a year ago, before Mr. Hard Times came around. It shall be our ambition to perfect on wholesale talking machine service. We intend that talking machine dealers shall turn to Wurlitzer's as the one place where they can always get what they want when they want it. I am urging our dealers to write me personally for help on their advertising problems." SECURE LARGER QUARTERS. Columbia Phonograph Co. Move Their New York Laboratories to More Commodious Quarters. The Columbia Phonograph Co. have secured for a term of years the entire ninth floor of the large building occupied by the Joseph W. Stern Publishing Co., on Thirty-eighth street. This building was rented for recording purposes after an exhaustive search and examination of hundreds of buildings in order to find a place where the acoustic and other conditions would meet the exacting requirements in the art of record making. Victor T. Emerson, superintendent of the Columbia laboratory, is most enthusiastic over the results secured in tests already made. He claims that records made in the new laboratory will be notable for their increased brilliancy, distinctness and musical quality. Mr. Emerson is probably the best known and most popular record maker in the world. His enthusiasm in the results so far secured guarantee that more than unusual success has been attained. MISS EDISON AN INVENTOR. Daughter of Wizard Devises Road Map for Use at Night by Automobilists — Driver Can Locate Curves Ahead in Darkness. Not Thomas A. Edison, but his beautiful young daughter, Miss Madeline Edison, is the latest one to add to the long list of Edison inventions. And Miss Edison's device is of the most practical sort, and is sure to be hailed with great satisfaction by all owners of automobiles. It is m autoniobjle road njap, by which the driver of a car is enabled to know the condition of the road for a certain distance ahead of him and regulate his speed accordingly. Association with her father in his laboratories and her natural liking for electrical experiment which she pursued at college led to the invention of the automobile map by the beautiful girl, who is very prominent socially. Her brother "Billy" also has a share in the invention, on which both have worked in secret for a month. They are familiar figures in Miss Edison's forty-five horse power car speeding along the smooth roads about the Oranges. The road map, like the compass of a ship, goes on the steering column in a dust and rainproof case, and is lighted by electricity at night. When a car is speeding along the road laid out in the tour 'being taken a cyclometer attachment records the miles, and a tiny black steel bar indicates the location of the car at the time. Miss Edison was graduated last year from Bryn Mawr College. There she underwent a thorough course in electricity, chemistry and the applied sciences. She was noted in college for her intellectual powers and took high honors in chemistry. She has been much with her father in his experiments at Llewellyn park, in Orange. Persons admitted to the "Wizard's" laboratory have often been pleasantly surprised to find Miss Edison aiding her father in experiments that have worked wonders in the electrical world. NATIONAL ADVERTISING. How It Aids the Dealer in Making Sales — A Tremendous Asset — The Retailer Should Go With the Current. Talking machine dealers should remember that nationally advertised goods carry the least risk of becoming dead stock. Live energy is behind them. More than that, real demand is behind them, for the manufacturer has tested them in many markets to find out whether the public really wants them, and whether they will want them again, and again, and again — and yet again. Enormous national sales are necessary to pay advertising bills, because competition keeps the advertising expense down to an infinitesimal fraction on each sale. A good deal is heard from time to time of the commodity that is 10 cents value and 90 cents advertising. But who ever knew such a commodity to gain a national demand or hold it? Nationally advertised merchandise has behind it the elements of publicity that gives news value, tells the consumer what he is buying, and makes stability of quality imperative. The merchant who handles merchandise advertised in this way is going with a powerful current of distributive energy. Retail experience has demonstrated that it is to his best interest to paddle a little with the current himself. RECENTLY mCORPORATED. T. E. Ijiro Kurosawa, of Tokio, Japan, was a caller upon Walter Stevens, chief of the National Phonograph Co.'s export department, at their New York offices recently. Mr. Kurosawa is a well known and prominent merchant in the Japanese Imperial Capitol. The Continental Record Co., New Baltimore, Md., have incorporated, with a capital stock of $20,000, for the purpose of manufacturing and dealing in talking machine devices. Incorporators— B. I. Carhart, E. O. Goodell and J. C. Cady, all of New Baltimore. INCREASE YOUR RECORD SALES BY USING THE BLACKMAN CYLINDER RECORD TRAY (Patent Applied for) A. Fiecot-cl Xi-ay With Record L,afc>el for l^ess Than One Cent 1 ARTHUR COLLrNfl 1 / Nobody // 19 W 1 The BLACKMAN Folding Trays for Cylinder Records are shipped FLAT and can be FOLDED into STRONG TRAYS in a few seconds, as shown above. This tray, with Rapke Label, makes a handsome looking record stock and a system you can't beat. The labels act as Silent Record Salesman and the customer can point to the record he wants to hear. Adopt this system and your sales will not only increase but it will never take more than a few minutes to make up a Record order. NET PRICES TRAYS ONLY (.Subject to Change.) Hold Net per 1,000. Weight per 1 No. 2. 2 Records. $6.00 60 lbs. " 3. 3 Records. 7.50 73 " " 4. 4 Records. 9.00 87 " " 5. 5 Records. 10.50 105 " " 6. 6 Records. 12.00 116 " NET PRICES RAPKE LABELS Prices Rapke Labels with Edison numbers and titles, Domestic Selections No. 2 to 9721, which includes December, 1907 $3.50 Per month, thereafter (postpaid) payable in advance 12 Columbia Labels (Domestic), per set 3.50 Note. — Price less than 1,000 same rate. In deciding FREIGHT or EXPRESS refer to above weights, and allow for packing. FREE SAMPLE of Tray with Label to any Dealer or Jobber who writes on business letterhead. SPECIAL DISCOUNTS TO JOBBERS Above prices are RESTRICTED and quoted f. o. b. New York. Dealers are requested to buy through their jobber if he will supply them. If not we will sell direct. Manufactured by BLACKMAN TALKING MACHINE CO. J. NEWCOMB BLACKMAN, Pres. "THE WHITE BLACKMAN" 97 CHAMBERS STREET, NEW YORK