The talking machine world (Jan-Dec 1908)

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34 THE TALKING IMACHINE WORLD. Columbia Double-E Indestructible C Another message to dealers, especially those who handle Edison, Columbia and Indestructible Cylinder Records. Our Fall campaign is now complete, and we hereby notify you that you will never see a better time to sit up and take extra notice ! We have taken over the Indestructible Cylinder Record. Hereafter it is the Columbia Indestructible Cylinder Record ! Our new holdings comprise the Indestructible Record Company's entire business — plant, patents, good-will, franchises and laboratories — and with these laboratories are included all the progressiveness and skill that have built up and met the fast increasing demand for a cylinder record purer, clearer and more brilliant in tone, and at the same time indestructible. Supplementing the years of experience behind the work of the Columbia laboratories, the future of the Columbia Indestructible Record is full of promise. These Columbia Indestructible Cylinder Records will be manufactured in our new plant at Albany, N. Y. — the regular Columbia Double Disc XP and BC Records being manufactured at Bridgeport, Conn., as heretofore. The present repertoire consists wholly of the gems of talking-machine selections — a splendid list of the most desirable, carefully chosen and attractive numbers. New numbers, at least 24 selections, will be added to the Columbia Indestructible Record Repertoire monthlj'. Dealers who have been handling the Indestructible line can count on being taken care of better than ever. DEALERS WHO MAY HAVE BEEN JUDGING THE INDESTRUCTIBLE RECORDS WITHOUT INVESTIGATION SHOULD TAKE THE VERY FIRST AVAILABLE OPPORTUNITY TO HEAR ONE OF THEM PLAYED ON A MACHINE EQUIPPED WITH THE INDESTRUCTIBLE EXTRA-TENSION REPRODUCER. When you have gone that far, there's no room for argument — they are simply beyond comparison among cylinder records. The Columbia Indestructible Cylinder Record means as much to owners of cylinder machines as the Columbia Double-Disc Record means to owners of disc machines. Indestructible is a true word — although this feature is entirely secondary to tone qualit}'. Thej' won't break, no matter how roughly they are used; they won't wear out, no matter how long they are played. The three-thousandth reproduction is as full, clear and perfect as Columbia Phonograph Company, I