The talking machine world (Jan-Dec 1908)

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THE TALKING MACfflNE WORLD. 35 :olumbia the first. One indestructible Record has been played every day for a solid year, and at the end of that time it showed no evidence of wear, no deterioration of tone. They can be mailed as readily as a letter • and climatic conditions do not affect them — wet or dry, hot or cold. All this would be reason enough for their sensational popularity. On any machine, with any reproducer, their tone is equal to that of any cylinder record — but with the special Extra-Tension reproducer, which we provide to fit any make of cylinder machine, their tone is incomparably fuller, purer, clearer and more brilliant than any other cylinder record made. The Columbia Indestructible reproducer brings out every detail of the record, and sends it through the horn of the instrument in a superb volume of sound never before heard on a cylinder machine of any make. The Extra-Tension reproducer will be supplied for attachment to Columbia and Edison machines as before, and at the same price — $3.00. Heavy advertising will at once begin — and the already healthy and strong Indestructible Record business will be sure to double up in no time. We told you a little while ago to keep your eye on Columbia announcements— and we hope you are doing it. Certainly we would recommend to all dealers that they be in no haste to bind themselves hand and foot by meeting the arbitrary demands of another company until they have thoroughly investigated the unprecedented advantages we are now prepared to ofifer in the exclusive handling of Columbia products, with exclusive selling rights. We have now placed before you and your customers a complete line that makes you independent of any manufacturer on earth; Columbia Disc and Cylinder Graphophones, Columbia Double-Disc Records and Columbia Indestructible Cylinder Records. PRICE — Columbia Indestructible Cylinder Records, 35c. Regular Columbia Discounts Apply This ought to be news enough for one day — coming on top of our sensational and already immensely successful announcement of Columbia Double-Disc Records. It ought to be plain to you by this time that our plan of exclusive handling of Columbia Graphophones and Records means something. It ought to be clear to you now, that the exclusive selling rights for Columbia product in your locality arejust about ripe enough for somebody to pick — and that it can't do any harm to make inquiries at least. til, Tribune Building, New York I