The talking machine world (Jan-Dec 1908)

38 THE TALKING MACHINE WORLD. THE AUXETOPHONE AS AN ORCHESTRAL PROPOSITION. The rapid rise of the talking machine from the role of toy and novelty to that of artist was exemplified in a most interesting manner during the recent Pittshurg (Pa.) Exposition, when Arthur Pryor and his superb band of fifty pieces accompanied a Victor talking machine placed upon the platform in the Exposition Music Hall. The performance was greeted with great outbursts of applause by the large audience composed of some of the "best" people of the city. Regarding the Victor as a growing factor in THE ADXETOPHONE OBCHfiSTKA CONCERTS AT THE HOTEL SCHEXUST, riTTSBUKGH. array of talent of sufficient breadth and variety to make up an all-star concert program for every day in the year, that could not otherwise be arranged by the most ambitious individual with unlimited capital at his disposal. The advertising derived from these public concerts should not be lost sight of. Wherever the Victor is played in public it is sure to attract attention and cause favorable comment. Hundreds of people who hear the Victor in the music rooms of the big hotels imagine they are listening to a living singer. Disclosure of the true source of the music evokes expressions of wonderment and admiration, with the result that the Victor's marvelous powers are vividly advertised in an endless chain b y "word o f mouth." No shrewder advertiser ever lived than the wellknown merchant, John Wanamaker, and in the great Wanamaker department store, Philadelphia, the Victor is used as a drawing card. Auxetophone concerts are given daily in Egyptian Hall, the sumptu THE INTERCHANGEABLE AUTOMATIC STOPPER Operates perfectly for all Edison Phonographs ; as easy to attach and adjust as placing a record on the machine. It is the cheapest, most practical and effective Automatic Stop on the market. Sample mailed to dealers, post paid, 30c.; if not satisfactory in every way, money refunded. Manufactured QRCHESTRAPHONE CO. 815 Harrison Street, KANSAS CITY, MO. the musical world, the Voice of the Victor says: "Musical organizations everywhere are waking up to the Victor's fine musical qualities and to the possibilities that the Victor holds out in conjunction with band and orchestra programs. "Many of the largest hotels and restaurants in the country are using the Victor for concert purposes in connection with their regular orchestras, among them being such fashionable hostelries as the Waldorf Astoria, the Cafe Martin and Cafe de Beaux Arts, New York ; the Bellevue-Stratford, Bingham and Bdouard, Philadelphia; the Fort Pitt and Hotel Schenley, Pittsburg; The Plankington, Milwaukee, Wis., and a score of others. A vocal soloist is invariably a big addition to an instrumental p r 0 gram, but vocalists, even of the mediocre sort, are not to be found at the rate that the average hotel management is willing to pay. Here the advantage of the Victor is man fest, for, with a moderate outlay, it is possible to engage the services of, not one singer of ordinary ability, but a group of artists of worldwide renown. The Victor Red Seal list offers an ously-appointed music hall at Wanamaker's. "MEDIUM FOR RESULT GETTING" Is the Term Applied to The World by the Columbia Phonograph Co. From time to time this publication is in re parts of the world, for it circulates in every land on earth. The subjoined from the Columbia Phonograph Co. is a compliment from a great producing house which is full} appreciated: New York, Nov. 11, 1908. "Mr. Edward Lyman Bill, Editor The Talking Machine World: "Dear Sir — We are constrained at this time to express in unmeasured terms our appreciation of The Talking Machine World as a medium for advertising, and what is more to the point, a medium for result-getting of the very highest order. "Of course, our recent double-disc announcement was bound to bring results in anj case, and would have done so in practically any publication in which it might have appeared. But to say that results from The Talking Machine World have been 'satisfactory' would be far less than the truth. "The Columbia double-disc record announcement has marked a new era in the record and graphophone industry. We knew the trade were ripe for it, but the project has already 'caught on' to a degree such as even we ourselves scarcely anticipated. "There can be no actual prediction made at this moment of the full extent to which the introduction of a complete line of double discs by the Columbia Phonograph Co. will revolutionize the general record business m North America, but one prediction there is that is eminently safe: The Columbia Phonograph Co. will continue to give the Columbia dealer the best line of goods in the world. It is also fairly safe to predict that the Columbia Phonograph C-o. will continue ceipt of unsolicited testimonials from advertisers who have praised in strong terms the pulling powers of this publication as an advertising medium. They have come from all over the country, and clients have not hesitated to say that The World has been a powerful force in building their business not only in America but in all lo advertise in The Talking Machine World.' Yours very truly, "Columbia PnoNOQisArii Co.. Gknkral." The ''MELLO-TONE" is the only PERFECT ATTACHMENT for modifying and regulating the volume of sound on any style or size of TALKING MACHINE or PHONOGRAPH. Produces Natural Tone Makes TalkiriK Machines More Musical PRICE SI. 00 EACH Manufncturrd by CO. IHE MELLO-TONE SPRINGFIELD. MASS. Kirw York Office and Export Department 92 Beaver Street, New York, U. S. A. E. K. Phillips quite recently assumed the office of manager of the credit department of the National Phonograph Co., Orange. N. J., with his headquarters in New York. Mr. Phillips has occupied the iwsition of manager of salesmen, the duties of which he will continue to look after also. This relieves F. K. Dolbeer of the credit affairs and will give him wider scope.