The talking machine world (Jan-Dec 1908)

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50 THE TALKING MACHINE WORLD. TRADE NEWS FROM LOS ANGELES. Dealers Making Preparations to Handle Heavy Business — New Departments Opened — Exton Music Co. Open With Excellent Line — Pease & Foote in New Quarters — Prosser Closes Store — Victor Line Being Strongly Featured— Geo. W. Lyie a Visitor — Other News of Trade Interest. I .>>l)ei i:il to TUe Talking Machine World.) Los Angeles, Cal., Nov. 2, 1908. If the plans of those interested in the trade are consummated, and it is to be hoped they will. Southern California will surely do a much larger talking machine business than heretofore. In all cases dealers are making greater preparations than ever before. Each seems to be trying to outshine the other. Many are opening new departments, while others are making additions to their present quarters and placing large orders for machines and records. The newest store is that of the Exton Music Shop, formerly the Exton Music Co., now located at 216 West Third street They have four splendid large rooms with glass" partitions, which accommodate their Zonophone, Edison and Victor business, with a long stock room running the length of the department for the various catalogs of records. The trade has opened better than they expected, and is expected to be much greater than in the old location. Pease & Foote have also changed their address within the past month, and are now located at 531 South Spring street, where they have a very cozy little department. The Wilej' B. Allen Co. have met with great success in their recently added talking machine department, and have already made a number of large sales. Frank Prosser, proprietor of the Standard Phonograph Co., has closed his store here and moved to Oakland, where he will open up under the name of Oakland Graphophone Co. ECHO-TONE ONE MODEL (Interchangeable attachments for al leading machines.) This picture attracts YOil Hovsr much MORE will the ACTUAL HORN attract YOUR PATRONS? Ask U8 to explain the novel plan by which we are interesting dealers everywhere. TH[ [CHO-TOII[ HORN CO. Sole Pnlcnircs »nd Manufai (urcrw 1 18-120 Park Ave. BROOKLYN, N.Y. The J. B. Brown Music Co. report considerable improvement in trade lately. A number of large stores have opened in their vicinity, principally the big Hamberger department store. The Burton Music Co., also located on South Broadway, are doing a good business with Columbia goods. It is not long since they opened a talking machine department in connection with their piano business. The Geo. J. Birkel Co. have opened a special room, which is to be devoted to the sale of Victrolas and high-priced outfits. They are now receiving large shipments of machines and records for the fall trade. Billie Fiske has had a big increase in trade since the arrival of the new Amberol records and new type Edison machines, and has sold a great many new attachments for Amberol records. The Angelus Talking Machine Co. are featuring the I. C. S. language courses with great success. Sherman, Clay & Co. have received a large shipment of Victrolas, of which they have already sold a considerable number. The demand for this instrument is destined to be far greater than ever before. The double-faced Victor records are due this week, and although no great excitement has been caused by their announcement, most of the dealers have ordered a stock of them. The general opinion of those handling Victor goods is that the double-faced record will in no way interfere with their business, as so far no great trade differences have been noticed, except that the failure of the November list of new selections to appear has caused the retail customers to question as to whether or not there would be new issues of single-faced records, especially Red Seal records. The Southern California Music Co. are doing an excellent business, both wholesale and retail, and are carrying into effect plans for a number of improvements. Many sales of Victrolas have recently been made and a large order for these instruments has been given. Their show window attracted a great deal of attention lately when a display was made of the Edison commercial systein conducted with the Edison business phonograph, which is referred to elsewhere. The double disc has been the main factor in the business done by the Columbia Phonograph Co. Since the advent of this new product they have seen a good increase, their local house doing more business in one day than in four heretofore. The Indestructible record is also a big figure in their cylinder business. A number of new dealers for exclusive rights have placed large orders, and many more are expected from the amount of inquiries received daily. Geo. W. Lyle recently visited this city and surrounding country, together with W. S. Gray, Coast manager for the Columbia Co. Mr. Lyle was highly pleased with conditions throughout the country and says the Coast is holding up its end exceedingly well. L. R. Jones, a talking machine enthusiast of this city, has Invented a new record-filing album for disc records, which he has placed on the local market and which he will later send samples of to applicants in distant points. There is nothing but good news from out-oftown dealers. Bates & Co., of Santa Barbara, have just stocked a complete line of Columbia goods. The Southern California Music Co.'s branch store in the same city have done an encouraging business in the suburbs. Geo. P. McKay is making a short stay in this city, bringing from Mr. McKay's Oceanside store a nice order for Edison goods. E. J. Fiske, manager of the Southern California Music Co.'s talking machine deparlnicnt, in San Bernardino, was another visitor. "Jim" Wales called on several of his old friends while making a few hours' stay In this city. Murray K. Hill, whose records appear in the l''(li.soii catalog, while iilaylng an engagement at a local theater, called on the Edison jobbers and made a few new records of some of his new songs. The death of Chas. Borgum, which occurred Talking Machines, Typewriters, Phonographs, Adding Machines, Cash Registers, Guns and Tools, and on all PoUshed Instruments. It Absolutely Prevents Rust. Sales Quadrupled in 1907 1866 1907 WILLIAM F. NYE NEW BEDFORD, MASS. Sept. 18 at his home in Seattle, Wash., is deeply lamented in the trade circles here. Mr. Borgum was a prominent figure in the talking machine business of the Coast, and his loss is severely felt both by his business associates and his many friends. Last year he returned to Seattle from this city to accept a position but was taken ill on his arrival there. CAUTIOUS MR. EDISON. The trustees had completed a beautiful church building with a high spire projecting far above any other neighboring building. When it was nearing completion the question arose, should they put on a lightning rod. The great building had strained their financial resources severely, and one party on the board was of the opinion that they should avoid this unnecessary expense, supporting their economic attitude by the argument that to put on a lightning rod would argue a lack of trust in Providence. Finally, after much debate, it was decided, as Edison, the inventor, was readily accessible, to submit the question to him. Mr. Edison listened gravely to the arguments presented pro and con. "What is the height of the building, gentlemen?" The number of feet was given. "How much is that above that of auy surrounding structures?" The data were supplied. "It is a church, you say?" "Yes." "Well," said Edison, "on the whole, I should advise you to put on a lightning rod. Providence is apt at times to be a little absent-minded." — Saturday Evening Post. Be in the business game to be a winner, but if you can't win, remember the next best thing is a good loser. The world hates a "quitter" and a "squealer," but the man who really tries and fails is helped to begin again, and cheerfully. THE 1010 SPECIAl 150-Peg Cylinder RECORD CABINET IS A TRADE-WINNER Write for Special List. Positively the best value ever offered at special price to talking ni;icliine dealers H. A. WEYMAIVN & SON, Inc. Edison PhonoKraph Jobbers. Victor Distributors. Cubinols ami Supplies. Manufacturers of the KKYSTONI-: STATK Musieiil Inslruments. Publishers of Sheet Music. Weymann BIdg., 1010 Chestnut St., Philadelphia, Pa.