The talking machine world (Jan-Dec 1908)

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THE TALKING MACHINE WORLD. 61 "New Process " GILLEnE Blades Have You Got Them In Stock? " New Process" Gillette blades have proved an instantaneous success. They differ in price, quality, appearance and style of package from the previous kind, and the public is being notified of the c hange by full page advertisements in all the leading magazines. More than two million GILLETTE users will now accept only " New rrocess • GILLETTE blades. If you have them in stock before other dealers in your locality you will get the business, and at the new price your profit is a very liberal one. "New Process" blades are manufactured by newly-invented machines and processes, making them superior in appearance, operation and endurance to any blades ever produced by anyone. These machines are automatically regulated, and grind, hone and sharpen each blade individually with the utmost precision. Every cutting edge is perfect, and possesses a degree of keenness not produced by any other process. "New Process" blades are finished with a high polish that renders them easy to clean. Since dust and moisture do not cling readily to a polished surface, these blades are practically immune from rust. "New Process" blades are packed in a handsome nickel-plated box which seals itself hermetically every time it is closed. This shuts out all dampness and effectively protects the blades from rust in any climate, land or sea. When empty, the box forms an attractive waterproof match safe. The set now contains 12 blades. The Retail Price is $1.00 per set. Twelve sets are packed in a carton. To those who are not handling the GILLETTE, we suggest "Get Busy." Get the sales resulting from our huge advertising campaign — the increased business and profits that the co-operation of our Sales Department will bring you. YOUR customers are continually seeing GILLETTE advertisements and they want the razor. Eventually they buy it somewhere. WHY NOT OF YOU? Write us for catalog and liberal discounts to dealers. GILLETTE SALES COMPANY BOSTON NEW YORK CHICAGO 702 Kimball Building 702 Times Building 702 Stock Exchange Building