The talking machine world (Jan-Dec 1908)

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THE TALKING MACfflNE WORLD. 33 We Have Conceded Exclusive Columbia Rights to 539 More Dealers Since Last Month's Talking Machine World. Orders and Re-orders from Exclusive Dealers and Jobbers are Piling in Strong and Fast=And we are Filling Them ! There is no question of more present vital importance to the talking machine and record dealer than that of exclusive territory rights. The Columbia exclusive program has the unique advantage of being complete. It leaves nothing to be desired on the part of the dealer who looks to both disc and cylinder ends of his business for returns on his investment. It assures the dealer of absolute protection. It gives him a larger profit on a complete, established line of DoubleDiscs at 65 cents than is offered him in an incomplete and experimental line at a 16 per cent, higher price. It gives him a hold on every owner of a cylinder machine in his territory through the splendid line of Indestructible Records. It is a program that will repay looking into. Here's how the Double-Disc end of it sums up : You buy a Columbia Double-Disc for less money than the single-disc would cost you. And you sell it for more money than that single-disc will bring you. And it's not only better profit for you, it's double value for the man you sell to. And the public demand for Columbia Double-Discs is already the biggest thing in the business ! Here's how the Indestructible end of it sums up : You buy a record you know will be eventually sold to a customer — no loss from breakage, your investment is always secure. It is not only safer and better business for you but it is extra value for the man you sell to. He buys records he can't break or wear out — records that have the finest tone of any cylinder records in the world. WRITE FOR PARTICULARS OF OUR EXCLUSIVE DEALER PROGRAM COLUMBIA Phonograph Company, Genl, Tribune Building, New York