The talking machine world (Jan-Dec 1909)

THE TALKING MACHINE WORLD. 11 CARDS FOR NATIONAL HOLIDAYS. Among the Most Profitable According to Those Who Have Given the Field a Thorough Trial Are the St. Patrick's Day Emblems — Some Interesting Data in This Connection. Chatting the other day with a talking machine dealer who has made quite a success of post cards as side lines he said that among the various special cards he handled of St. Valentine's Day, Easter, Washington's Birthday, Lincoln's Birthday, St. Patrick's Day, Decoration Day, Fourth of July, Labor Day and other festivals, his best sellers are those designed for Irish celebrations, and that of the various buttons, badges, shamrocks, ornaments, brooches and rosettes made up for Irish celebrations there are sold in this country altogether about a thousand million annually, or as many as are sold of similar emblems for the celebrations of all other nationalities put together. As the dealer puts it, suppose there are in this country of Irishmen and their immediate descendents, say 10,000,000 people; that would give 10,000,000 Irish purchasers. But there are sold of these Irish emblems a thousand million a year, or a hundred times ten million, and who buys them? They are sold for souvenirs at dinners and they are sold at fairs and to be worn at various celebrations as well as on St. Patrick's day. Many are lost or broken, others being bought to replace them. Many are bought to be given away; individual purchasers buy a dozen at a time and give them to' their friends. Irish emblems appear also to be bought and worn by people of various other nationalities. The sale of the shamrock and other Irish emblems in the streets is confined to a few days about St. Patrick's day, but preparations for this brief period of public sale, when novelties are introduced, are made months in advance. Emblems that will be offered in the streets here on March 17 may have been designed and the manu facture of them begun last September. New York dealers in these emblems and in the multitudinous variety of novelties that are produced for all sorts of other occasions as well, sell goods all over the country and samples must be out early. Of St. Patrick's day emblems, for example, there are now offered about a hundred varieties, and the manufacturers get out new styles every year. Dealers in distant localities, as for instance on the Pacific Coast, must have these samples to select from well in advance to enable them to give their orders in time, and it takes time to manufacture and transport the goods, which must arrive at their destinations in ample time for distribution. And the same is true of the little hatchets and badges, emblems of one sort and another that are specially designed for Washington's Birthday, as it is also for the many kinds of emblems that are made for the various other days in the course of the year on which emhlems are worn. They are all designed and the work of manufacturing them is begun long in advance, and of all these many emblems thus designed for wear on special days there are sold altogether in the United States about 2,000,000,000 yearly. COLOR CHRONOPHOTOGRAPHY Seems to be Nearing Its Final ' Solution — Some Recent Developments. After the successful solution of the problem of color photography by the Lumiere Brothers, the problem of color chronophotography seemed to be nearing its final solution. But the practical difficulties encountered were far greater than in ordinary photography. Flexible films of 100 feet and more in length must be handled, instead of glass plates of limited size. On the other hand, the Lumiere process is suitable only for the making of transparencies. Duplicate positives from a series of negatives are out of the question. A novel system has recently been invented by a Roman painter, Signor Barricelli, for the cinematographic reproduction of animated scenes in their natural colors, says the Scientific American. The coloring of the films is obtained by means of the three-color process, but in a novel way. Instead of coloring the film itself, the inventor reaches his result by a rapid presentation of images, each of which is colored in one of the three fundamental colors — red, yellow, blue. By virtue of the well known phenomenon of visual persistence, these images will give the impression of a complete three-color image. In order to reproduce a given scene in its natural colors it is sufficient to photograph the object three times through properly colored screens, each of which will allow only the light rays of a given color to pass. Thus, three analytical color negatives are obtained. The corresponding positives printed from these negatives in black and white must be projected in rapid succession on a white wall, each through the same color screen used in obtaining the negative. The eye will then perceive a multicolored image, provided the rate of succession be such that the individual impressions due to the various colors on the retina may superpose themselves on one another. The length of the photographic film, as well as the speed of succession, should, accordingly, be three times as great as in the ordinary cinematograph. The system adopted by Barricelli for insuring the succession of the various color screens in front of the objective, both during the taking of the views and during projection, is of remarkable simplicity. A glass disc divided into three colored sectors, according to the fundamental colors red, yellow, blue — is rotated in front of the objective so as to change the screen at each move of the cinematograph shutter. Energy, system, perserverance; these were the cardinal principles of Napoleon's success. You need them all in your business if you desire to achieve success. Baseball Goods Are Profitable THEY FIT IN WITH YOUR BUSINESS The Goldsmith Line of Sporting Goods Is Complete Backed by Our Unrestricted Guarantee as to Satisfaction and Quality Write at once for full particulars and why it will pay you. Also advising in which Catalog you are interested — SPRING AND SUMMER CATALOG.— Baseball Supplies Complete. COLOR BOOK of Baseball Uniforms. FALL AND WINTER CATALOG.— Footballs, Boxing Gloves, Striking Bags, Football Uniforms. ATHLETIC CLOTHING, COLLEGE PENNANTS, etc. P. GOLDSMITH'S SONS, Manufacturers New York Salesroom: WILSON TRADING CO., 46 Cortland! St. Main Office and Works 207-9-11 W. Pearl Street ; Cincinnati, Ohio Branch Factories: COVINGTON. KY.; NEWPORT, KY.