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52
THE TALKING MACHINE WORLD.
The Columbia Exclusive Dealer Owns
The Disc Half of It :
The exclusive agency for Columbia products to-day gives the dealer far more than any other manufacturer is in a position to offer.
It gives you an absolutely complete money-making line, with no soft spots in it from one end to the other. Machines ranging in price from $20 to $200 — several distinct styles of both disc and cylinder types ; DoubleDisc Records to sell at 65c. to every owner of a disc machine in your, territory and to the new owners you create yourself ; a magnificent line of Indestructible Records to sell to every owner of a cylinder machine in your territory and to the new owners you create in your own store, and a clean-cut, well-established policy of square-deal and protection behind it all, eliminating unfair competition and insuring you increasing profits from every month of time and every dollar of money you put into your business.
You can hardly name a line of business to-day which offers its local representatives a surer or safer
DEALERS WAft)
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market. The prestige of the company's product is mounting higher every day. No need to tell you, though — every reader of all or any of the leading magazines already knows all about it. Don't deceive yourself — times have changed rapidly during the last few months, and we have had a lot to do with the changing of them.
The responses to our general advertising of DoubleDisc Records make it clear enough to us that every town is full of disc machine owners who only want to know where Columbia Double-Discs are sold. They seem to have gotten very rapidly beyond the point of argument, and the huge files of re-orders for DoubleDisc Records which we have been filling more and more promptly during the last two months are proof enough here at headquarters, that any dealer who lets the Columbia Double-Disc exclusive agency get by him, is going to ask himself a little later on why he allowed himself to go to sleep at the switch in broad daylight.
No one thing will give so much pleasure, to so
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COLUMBIA PHONOGRAPH CO., Gen'l,