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THE TALKING MACHINE WORLD.
53
oth Halves of the Record Business!
ision Reproble Records
int, the special strong spring Extra-Tension with Columbia produce results
elusive selling : not properly
usive Columbia loice territory, the Columbia e Department, ork.
The Cylinder Half of It :
F«o^ ^AOSOCMI FW^NITURf Co
Just so you don't get hold of the Indestructible idea wrong side up, we want to remind you that the Columbia Indestructible Record is this minute selling circles around any other cylinder record on the market— and not merely because of its indestructibility, either.
There are plenty of people who own cylinder machines, and who will soon own cylinder machines, who will buy Indestructible Cylinder records now and hereafter because of the indestructible feature alone — that's true enough. It doesn't take them long to see that the records are truly indestructible. It is a fact that neither use nor abuse injures them in the slightest degree, and a record which can be knocked about without injury and which can be played every day for years without showing the slightest deterioration of tone, is bound to take hold and take hold hard. But the one thing that really best holds the Indestructible Record customer, is the clarity and brilliance of the tone of the record.
This is true when the record is played on any machine, with any ordinary reproducer — and the sapphire point in any reproducer will play Indestructible Records all day, year in and year out, without showing the slightest wear under the microscope. This we guarantee.
But with the new Extra-Tension Reproducer, which we provide at $3 retail for application to every make and type of standard cylinder machine, their tone is simply incomparable. Gravity weight alone in a reproducer cannot act quickly enough to bring out all the sound waves that are in the record. The extra spring tension on the new Columbia Indestructible Reproducer carries the reproducer point down into every finest indentation of the record and brings out every finest gradation of tone — and that record can be played with that reproducer, day in and day out, year in and year out, and without producing the slightest damage to either the Indestructible Record or to the reproducer point.
people, for so long a time, at so little cost, as a 20.00 to $200.00*'
TRIBUNE BUILDING, NEW YORK