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THE TALKING MACHINE WORLD.
55
The greatest specialty ever carried by a retail store" — is the verdict of thousands of dealers — concerning the New Pocket Edition Gillette Safety
Razor. The demand is astonishing. Sales over the retail counter are breaking all records. Every old Gillette user wants the Pocket Edition and it makes new friends at sight.
The set consists of handle and blade box, either triple silver-plated or 14k. gold-plated.
The Pocket case is of gold, silver or gun metal, plain polished or richly engraved in Floral or Empire designs. It is so neat and compact that it will slip into the side of a travelling bag — the blades are fine. Prices, $5.00 to $7.50.
Aside from the sales of the razor, the business in blades is a steady income for a store.
Two additions to the Gillette line this season are the Gillette Shaving Brush — a Brush of Gillette quality, bristles gripped in hard rubber; and the Gillette Shaving Stick — a soap worthy of the Gillette Safety Razor. The stick is enclosed in a sanitary nickel box; both soap and brush are packed in attractive cartons. They will be welcomed by Gillette users everywhere.
Special showcase supplied with initial order for a hundred dollars' worth of goods. Write us for full information. Get our suggestions on popular assortment. Talk to your jobber about it.
Canadian Office: GILLETTE SALES CO. M „ . ,.. _
63 St. Alexander St.. Montreal Mn •,.„„., N*W Y°rk: T'meS BIde"
London Office: 519 Kimball Building, Boston Chicago: Stock Exchange
17 Holborn Viaduct, E. C. Factories : Boston, Montreal, London, Berlin, Paris Building