The talking machine world (Jan-Dec 1910)

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THE TALKING MACHINE WORLD. 11 The AMBEROLA The Newest Edison Phonograph is the highest type of sound-reproducing instruments ever produced — but it is none too high in type or price for a certain class of your customers. It embodies all the beautiful tonal qualities of the EDISON PHONOGRAPH in a cabinet that is a masterpiece of the craftsman's art — beautifully simple in design, and coming in several finishes of either Mahogany or Oak, to harmonize with surroundings in any home. It has space in the lower part for holding 100 Records. The Amberola plays both Edison Standard and Amberol Records. With the Amberola you can now reach a class of prospective purchasers which you have not heretofore been able to touch with the ordinary types of Phonographs. And in reaching this crowd of buyers, the Amberola not only brings home the profits on its own account, but it creates a desire for the higher class music and brings home the profits on the higher priced Grand Opera Records. The Amberola will help a lot toward building up this end of your business, and its presence in your store is a big asset. Write your jobber today for full particulars. National Phonograph Co., 59 Lakeside Avenue, Orange, N. J.