The talking machine world (Jan-Dec 1910)

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THE TALKING MACHINE WORLD. 31 [BIA GF Fonola "De Luxe," $200 ograph Co.,Gen'l ling, New York ranted to Responsible Dealers The Beautiful Grafonola "Elite," $100 And since then, the advent of the Grafonola "Elite" has strengthened the whole program unmistakably. It's "the greatest hundred dollars' worth of music in the world.'' It never kills the sale of one of the $200 instruments according to our observations, but reaches out and takes strong hold on an entirely new class of trade — a trade that you have never reached before. A good part of the profit in every Grafonola "Elite" sale you make must be counted as found money, on that account. Unless you believe it is necessary for a talking machine dealer to run his business as a hand-tied employee of the manufacturers instead of an independent factor in the business, now is the best time in the world to give some mighty serious consideration to the business that is waiting all around you — waiting to be reached by means of these three splendid instruments.