The talking machine world (Jan-Dec 1910)

THE TALKING MACHINE WORLD. 43 Double disc records are a Columbia innovation. We cheerfully took all the blame and now we are getting all the credit. RECORD PROGRAM SHEETS. A Novel Invention Which Will be of Interest to Talking Machine Men — Simplifies the Keeping of Records. An interesting announcement is made by the International Record Program Co., 102 West 29th street, New York, in another portion of this paper. This concern has put forth a record program which is unique and novel. A reduced fac-simile is shown in this paper so that a correct idea of this may be formed by a glance at the illustration. The cards are handsomely gotten up and beautifully lithographed, with gold border, ornamented in a way which makes them most attractive and they are surrounded by photographs of the world's greatest composers. It will be seen at a glance that this new program will simplify the old method of searching for the desired record. It enables the owner to classify his records in such a way that they will be always within easy reach and can be immediately located. These cards are very attractive and greatly simplify the keeping of records. Dealers' names will be printed upon the program when desired. PROFITING BY SHOW WINDOWS. Nothing Attracts Public Attention Like a Handsome Window Display — Windows Never Get Tired of Showing Goods. Nothing attracts the public as quickly as a well arranged show window, where the goods should always be marked In plain figures. Many merchants contend that it makes a window look common-place to use price cards, and as Tiffany does not use price cards we won't deny the contention, but we know the cards lure customers into the store; we know people go home and tell about seeing a handsome table in Blank's window for so many dollars. Then they all talk about Blank's store. The show window never gets tired of showing goods; it is willing to work day and night, and right here let us say that it is a mistake to draw down the curtains to the show window and turn off the lights at 6 o'clock. The show windows never look better than at night and the goods speak as eloquently as through the day and they tell their story of style and prices just as effectively as they did when the store door swings open for the exits and entrance of customers through the day. Show windows should work continuously, just as the interest does on a mortgage; neither interest nor rent takes a holiday nor rests on Sunday, and show windows belong in the same class. We have seen humanity gather around a show window at night when it was too cold to expect anyone to be out, much less linger to look into shop windows. We read of a business man out West who built a theater on the block beyond his store so the populace who were drawn to the theater would have to pass his show windows. That man had a keen sense of the value of show windows, but not an exaggerated sense. CHANGE IN BANKRUPTCY LAW. Bill Providing for Amendments in Existing Statutes Passed by House. (Special to The Talking Machine World.) Washington, D. C, Feb. 28, 1910. After an ineffectual attempt by the Democrats, led by Representatives Clayton, of Alabama, and Brantley and Bartlett, of Georgia, to repeal all bankruptcy laws, the House this afternoon passed the Shirley bill providing certain amendments to existing bankruptcy legislation. The more important provisions of the Shirley bill are that receivers and trustees shall be paid upon the commission basis; that corporations shall be allowed to enter voluntary bankruptcy; that all federal courts shall have ancillary jurisdiction in bankruptcy cases, and that trustees may oppose bankruptcy discharges when authorized by the creditors. The measure also remedies the loopholes in the present law making it possible for an insolvent debtor to have preferred creditors. MOTION PICTURES FOR INSANE. Asylum Superintendent Says They Soothe and Divert the Inmates. The State Board of Public Lands and Buildings of Nebraska will buy a moving picture machine for the amusement of the insane patients at the Norfolk asylum. Superintendent J. P. Percival says that the pictures soothe patients and that they watch them without the exciting effects incident to other diversions. NATIONAL COMPANY WIN SUIT. A final decree and a perpetual injunction was recently issued against the Vallorjes Jewel Co., Lancaster, Pa., by the Circuit Court of the United States, Middle District of Pennsylvania, enjoining them from manufacturing and selling buttonball styluses or sapphire points which infringed an Edison patent. These styluses were mounted in lever arms suitable for use in Edison model C reproducers. The suit was brought by the New Jersey Patent Co. (National Phonograph Co.) upon the Edison reissue patent No. 11,357. When the court granted a restraining order the infringement was discontinued and a settlement quickly made with the complainants. This was a test case and the patent was sustained. Philip Werlein, Ltd., 305 Canal street, New Orleans, La., have taken on the Edison line as jobbers, and will in the immediate future have a full and complete stock of the Edison laboratory products. PROTECTORS — for VICTROLAS and AMBEROLAS HIGH PRICED MACHINES are worth while taking care of Our Protectors save them from Dust, Damp and Injury Price for Victrola XVI. or Amberola, For Victrola XII. Send for samples to-day $2.00 $1.50 MAGNETIC NEEDLES EVERY NEEDLE GUARANTEED MADE IN THREE GRADES Send for free samples and prices to-day We are the oldest established VICTOR and EDISON Jobbers in Greater New York S. B. Davega Co. 126 University PI. NEW YORK CITY, N. Y.