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THE TALKING MACHINE WORLD. 29
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Grafonola
D£ LUXE $200
It is "the one incomparable musical instrument _the one most versatile entertainer. Hsvocalism is the ooice itseif-true intone,tempoandtimbre, with no loss of individuality, no alteration i» value ; every most delicate phrase a perfect tone-picture.
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gfeality, o> V".1 in«,trumcnt in its = ass. Make comt„e one musical inv ul eveiy part. , ur
Midered. \ou can se Gl.afonoias free.
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Our magazine advertising is still arguing for comparisons — and arguing more insistently than ever.
When we have persuaded a man to think twice before he spends $200, we have practicallymade a Grafonola sale for a Columbia dealer.
We hope that plea for comparisons doesn't sound humble. Just as far from it as possible. We offer the Columbia Grafonola and the entire Columbia line for comparison with the liveliest confidence in the product.
When we say that the Columbia Grafonola is " the one incomparable musical instrument," we are so positive that it will sing itself into a sale, that we ask no favors and fear no failure.
When we say that "the Columbia is the original of all the modern Graphophones, phonographs and talking-machines," we mean it. When we say " make comparisons " we only have the hope that the reader will take us at our word. The quality is there.
That doesn't imply that all you have to do is to call your truckman and give him delivery directions when a customer comes in — but it does mean that when a Columbia dealer shows the Columbia line to an interested inquirer, who is making honest comparisons, he has considerably more than a fair show, a lot better than an even chance.
The Grafonola "De Luxe" at $200 and $225. The Grafonola "Regent" at $200. The Grafonola "Elite" at $100. Columbia Disc Graphophones.
Columbia Cylinder Graphophones that will now play both Two-Minute and
Four-Minute Indestructible Records with one reproducer. The Columbia Double-Disc Records.
The Columbia Two and Four-Minute Indestructible Records.
Compare them yourself. Consider the " prospects." Consider the exclusive selling rights offer. Take the message to the consumer, published in each magazine advertisement, home to yourself.
COLUMBIA
PHONOGRAPH COMPANY, Gen'l
TRIBUNE BUILDING NEW YORK