The talking machine world (Jan-Dec 1910)

THE TALKING MACHINE WORLD. 21 FROM OUR LONDON HEADQUARTERS— (Continued) ENGLAND'S LARGEST FACTORS! THE r CENTRE > • OF * i ATTRACTION; The House of Murdoch absolutely controls four of the best and biggest sellers in the trade. It is by the judicious handling of "just those goods that sell "— coupled with a perfect and prompt despatching system, that The House of Murdoch stands where it is today— England's largest factors. EXCELSIOR The Perfect Singing Machines 14 models from £2/2. to £16/16. retail. INDESTRUCTIBLE phonographic records 2 minute series 1/. each. 4 minute series 1/6 each. American and English selections. Lists free. TOURNAPHONES The Ideal Disc Machines 27 distinct models, from 11/9 to £12/12 retail. PETMECKY FSne NEEDLES The finest needles made. We also control the Angelus Duplex Tone, Empire Spear Point, and Tournaphone needles. Telegrams " Putiel London," Special shipping terms. Catalogues and samples mailed free. lb JOHN G. MURDOCH ® CO., Ltd., 91 ®. 93 Farringdon Rd., LONDON, ENG. the exercise of a wise discretion in regard to titles on the part of those who pay the piper. Recording has been in full swing this week, and a new list of titles will be ready by the time these lines appear. Such well-known artists as Harry Bluff, Paul Kelvin, Guy Linton, Harry Trevor, Harold Wilson, The Big Four Quartet, Miss Bessie Abelson, Balalaika Band, and the famous band of H. M. Irish Guards, contribute with up-to-date comic and coming pantomime hits, selections from the latest musical comedy, "The Chocolate Soldier," and several Yiddish records from the program of the Yiddish Comedy Pavilion, London. The company are determined to maintain a high standard of quality all the time, and who can say otherwise than that so far they have succeeded, and right well, too! The Awakening of Russia! Is near at hand. The first purely disc record factory is to be established there. Preparations are well advanced for the erection of substantial buildings at Apriloffka, near Moscow, by a firm trading as Moll, Vogt & Kybarth, Ltd. The factory will be in working order soon, and it is the company's intention to utilize native talent, and primarily to devote their energies to the cultivation of local trade. I suppose they will occasionally be forced to entertain some of the intelligent representatives of the law? Publicity Expenditures. During the month of October the Gramophone Co.'s expenditures upon press advertising must have run well into four figures, judging by the liberal spaces occupied in some of the chief daily and weekly newspapers, magazines and illustrated weeklies. No wonder Gramophones are booming, both from a sales point of view, and shares — now quoted on the exchange at 40s. New Machine Brochures. The new machine brochures to hand demonstrate once again that our manufacturers recognize the power and influence of high grade productions for distribution through their agents to The FLEX Patent DIAPHRAGM Edison Size "C" or "H", post free $ .50 Exhibition, or larger sizes, " " 1.00 Patent Needle Tension Attachment for Concerts and out of doors, for Exhibition, Sound Box, can be affixed in a few seconds .40 Wanted reputable agents for these goods in TJ. 3. A. and Canada. Liberal terms. DAWS CLARKE, 5 Longford Place, Rusholme, Manchester, ENGLAND. the prospective purchaser. Apart from the subject matter, good printing on good paper, effective type setting and general attractiveness of appearance, induce one to study a catalog, where otherwise it would perhaps be consigned to the waste paper basket. Such pleasing attributes in these publicity matters have a direct bearing upon sales, and therefore a little extra expenditure in that connection is more than justified by results. One of the nicest machine catalogs I have seen reaches me from the Gramophone Co., Ltd. It is beautifully arranged, most attractively designed throughout and contains illustrations and particulars of all the models for this season, quite a number being of the portable hornless type. Another very neatly gotten-up catalog of Edison goods has just been produced by the National Phonograph Co., Ltd., and in which the wonderful Amberola takes i prominent place. Messrs. Barnett, Samuels & Sons' new machine brochure is beautifully illustrated in colors natural to each instrument. It is certainly a most handsome production. A noticeable feature of the new "Dulccphones" is their equipment with a direct-tapered tone-arm in one piece from the elbow to the sound box. The Columbia Co.'s catalog of new models is also characterized throughout by effective arrangement of good types and strong argumentative text of the killhesitancy order. It is full of good selling points, and should prove a valuable postal ambassador for every Columbia dealer. For the same reason retailers will also welcome Messrs. Pathe Freres new issue, containing illustration and details of this season's Pathephone models. Lockwoods, too, show enterprise and careful attention to arrangement in their 1910-11 machine catalog, a perusal of which 'dealers will find is time profitably spent. Other catalogs include Andre Bros, list of "Harmony" instruments, the Gramophone Co.'s complete and alphabetically arranged record lists, and the "Jumbo" complete list of titles from Barnett, Samuel & Sons, Ltd. Shown at Business Exhibition. At the recent Business Exhibition at Olympin, both the "Dictaphone" and Edison business phonograph were much in evidence. Large stands, located in prominent positions, furnished ample space for effective demonstration of the utility of these correspondence systems as a time and trouble saver for commercial men, and almost needless to say, the operators were kept pretty busy all the time. I understand that the selling results were highly satisfactory. Pictures and Music. The "News of the World" touring car carries a fine advertisement for Messrs. Pathe Freres around the chief cities of this country. Nightly performances on the Bioscope are enlivened with excellent musical selections on the Pathephone, and the innovation has proved a great success. It should result in additional trade for Pathe dealers, who take advantage of the presence of the newspaper car in their town to distribute hand bills ammg the audience. A Strong Beka Record List. Up-to-date in every respect, the November list of Beka records is a particularly strong one. Of twenty-two titles the following are especially of interest to all lovers of good things and dealers should act accordingly : Selections from "The Bohemian Girl," Parts I and II ; Barcarolle, from "Tales of Hoffman," and "Menuet," by the Beka London Orchestra; "Mary," from "Our Miss Gibbs," and "In Yorkshire," by Miss Violet Essea ; "Hi, Hi, Hi, Mister Mc, Kie," and "Come and Be My Little Teddy Bear," by Miss Rosie Carlyle; "Billy Whitlock at the Zoo" and "Merriest Man Alive," by Billy Whitlock, and "The Islander March" and "Erin's Pride, Irish Jigs,'' xylophone solos, by Max Witte. More Rapid American Mail Service. An acceleration of the American mail service has been arranged with the Cunard Co. and the London & North' Western Railway Co., which will enable the time of transit between London and Queenstown to be shortened by about two hours, and will thus, through the earlier departure of the Cunarders, admit of the mails for New York being frequently delivered on the Thursday evening, instead of on the Friday morning. The arrangement will also accelerate the mails for places beyond New York. The time of posting throughout London will be the same as heretofore. It may not be generally known that failing to catch the G. P. O. clearance at 3.15 p. m., a letter may.be posted in the box in the train at Euston at 4.05 p. m. for a late fee of 2d. Suit to Be Heard. Gramophone Co. vs. Ruhl. In the matter of The STR0H VIOLIN A new instrument possessing a VIOLIN quality of tone of great beauty and remarkable power. ^JJ The " Stroh " is constructed largely of aluminum but the absence of any metallic quality of tone is another notable feature. ^jj All interested should write for an illustrated booklet to the Sole Makers. GEO. EVANS & CO 8.4A.,l"'rs'' IX V/vr* London, tog. OR in U. S. A. to their sole representatives OLIVER DITSON CO. 150 Tremont Street BOSTON NEW YORK and PHILADELPHIA