The talking machine world (Jan-Dec 1911)

54 THE TALKING MACHINE WORLD. But perhaps strongest of all the Columbia Grafonola ''Regents" appeal to the talking machine enthusiast who has bought the latest and best as fast as the new models came out. Columbia Ptaonograpb Co., Genl., Tribune Building, New York WITH THE TRADE IN INDIANAPOLIS. Present Month Opens Up Well — Deposits Being Made Upon Machines for Christmas — Lively Time at Columbia Co. Store — Victor Outfits in Demand — "Free Trial" Proposition Makes Good — Udell Works Running Factory Night and Day — Other News of the Month. (Special to The Talking Machine World.) Indianapolis, Ind., Dec. 9, 1911. Wliile the talking machine business in Indianapolis in November was not so good, December opened up in an excellent way and dealers were greatly pleased. The first part of December saw the talking machine stores crowded, but the dealers were not expecting so many sales until the latter part of the month. It has been the experience of the dealers that the people spend the first half of the month before Christmas looking around and trying to decide just what they shall buy. However, some of the talking machine dealers reported that customers early in the month made deposits on machines in order to hold them for the Christmas delivery. Thomas Devine, of the local store of the Columbia Co., said that business was opening up with a rush. B. Feinberg, of the Columbia Co., called at the Indianapolis store and said that he had found business good in all parts of the country. He was on his way to New York from the South. Marion Dorian, auditor of the Columbia Co., paid his semi-annual visit to Indianapolis. Despite the hci that the nature of his work makes it more or less irksome for store managers, Mr. Dorian is well liked in Indiana, and his visits are looked forward to with pleasure. As Mr. Devine, of the local store puts it : "While Mr. Dorian is sure to give everyone concerned Hail Columbia if things are not right, he is equally sure to compliment them if they are right, and even at his worst he is invariably fair and impartial." Arrangements have been completed for the visit to Indianapolis of Mme. Lillian Nordica, who makes Columbia records exclusively. She has been receiving a tremendous ovation all over the country and it is expected she will have a warm welcome when she appears here at the Murat in January. Mme. Pasquali, the famous Metropolitan Opera House soprano, will appear soon in Indianapolis, and the Columbia Co. are getting ready to show her records in their window display. There has been a good demand for Victrolas with the Aeolian Co. O. A. Gressing, manager at Aeolian Hall, said the business had been much better than last year. The demand for records also has been good. The Aeolian Co. are featuring the records of Paderewski, who now makes record.^ exclusively for the Victor. Mr. Wolf, formerly with the Aeolian Co. in the talking machine department, has resigned and his place has been taken by Edward McClintock. "Just look at this and then decide whether we are haviiig a good business," said W. S. Barringer, manager of the talking machine department of the Wulschner-Stewart Music Co., who handle the Victor exclusively. Mr. Barringer pointed to a number of machines that bore the label "Sold." Mr. Barringer believes that the total of the December business will show that it has been twice what it was for the December of the previous year. There was an excellent demand, he said, for the highpriced machines. The record business, Mr. Barringer said, was excellent. "I believe," he said, "we are filling orders as well as any company m the United States." Speaking of the sale of the higher-priced machines, Mr. Barringer said that some of the best-known people in Indiana had made purchases. The Musical Echo Co., which handle the Victor machine, said that the December business was good. When the representative of The Talking Machine World called the store was filled with customers. The Kipp-Link Co. report that they are having great success with their "Free Trial" proposition. The machines are put out for a few days free of charge, so that the customer may determine their good points. This feature, with the quality of the Edison and other selling features, it was reported, had made a good business for the opening of December. The Kipp-Link Co. handle the Edison line exclusively. The Udell Works, who manufacture music cabinets, have been working their plant night and day for the last sixty days to fill orders for cabinets to go with the Victor machine. They have been shipping to jobbers in all parts of the country. The cabinets for which there has been the greatest demand are those that go with the Victrolas 4, 6, 8, 9, 10 and 11. The demend, it is said, is much better than it was last year. The company have also issued a folder with illustrations of the different kind of cabinets, and copies of the folder have been sent to the jobbers for distribution among the retailers. "We try at all times to protect our jobbers, ' said a representative of the cabinet department of the Udell Works. "If we receive an order from a retail dealer we immediately forward it to the jobber in that retailer's district. We are keeping a very close eye on the quality and the workmanship which go into these cabinets that we are turning out now. We are building for the future. What we wish to do is to put out an article that we can not only sell now, but that we can sell next year and the next year and the year after that and in all years to come." REPAIR PART CATALOG. An Important Publication Issued by the Victor Talking Machine Co.' Which Will Be of Value to the Repair Department. In accordance with their plans, announced some time ago, the Victor Talking Machine Co., of Camden, N. J., recently mailed to their dealers a new and revised "Repair Part Catalog." This catalog, which will be issued from time to time as needs demand, contains a list of parts for Victrola 4, Type M; Victrola 9, Type M; Victrola 16, Type D; Victor "O," Type EM; Vic or 2, Type BM; Victor 3, Type AM; Victor 4, Type M; Victor 5, Type AM; Victor 6, Type M, and separate instructions for the placing of new springs in the double and triple spring barrels. The usual foresight and progressiveness of the Victor Co. are clearly demonstrated in this new arrangement and the catalog is bound to prove itself a valuable adjunct to the dealer and repairman. The parts are listed in a thoroughly comprehensive manner, greatly simplifying the ordering for the many different styles. The company furnishes a spring binder for the care of the catalogs at the nominal cost of seventyfive cents. Dealers will no doubt appreciate the convenience of this to their repairmen, as it keeps the sheets securely bound and forms a sort of a durable ready reference book. Every Victor Dealer Should Sell These Two Items VELVET TONE NEEDLE BALANCE Fits All Victors and Victrolas and Prevents Scratching Patented June 28, 1910 Special Offer to Victor Dealers Send $1.30 and we w II mail postpaid a sample Velvet Tone Needle Balance, retail value, $2.00. Put it on your Victor Machine or Victrola. If it does not convince you that it will save its cost over and over by preventing the records from wearing out from the cutting edge of the sharp needles used, return it to us and get your money back. The Velvet Tone Needle Balance is easily attached to the taper arm of any Victor or Victrola. Made in either gold or nickel to match finish of Taper Arm. Booklet on application. Discounts to the Trade. If your jobber does not carry them order direct from A. D. Macauley, 417 Walnut Street, Columbia, Pa. ECHO RECORD ALBUMS Se If von send your name and address, s. sample 1911 Album Booklet, illustrating the latest style Echo Albums for both single and double-faced records, with discount sheet, will be mailed you. Echo Albums are indexed 1 to 16 with index in front and fit all record cabinets after slats are removed. Also, can be substituted for the old-style filing cases in Victrolas. If your jobber does not carry Echo Albums remit $1.00 to us for a sample 10-inch Echo Album, mailed postpaid. Regular discounts to dealers. ECHO ALBUM CO., 926 Cherry St., Philadelphia, Pa.