The talking machine world (Jan-Dec 1912)

THE TALKING MACHINE WORLD. 4? SOLID WOOD (NOT VENEERED) Mr. Dealer: Beware of Imitations NOTICE This trade mark is placed on Every M USIC ASTER REGISTERED Solid Wood Horn The Trade Mark you see marked MUSIC MASTER is your safeguard. Imitations are on the market constructed of two veneers. The joints overlap with a layer of glue between the veneers. THESE ARE NOT THE MUSIC MASTER HORNS. Make a note now. See Jobber for Music Master Solid Wood Horns, or send direct for samples. "STOP AND THINK!" The many thousands in use fully attest to the incomparably clear, beautiful, mellow tone quality, etc. It is the only Horn Guaranteed. Should your jobber be unable to supply you, write us. SHEIP & VANDEGRIFT, Inc. PHILADELPHIA, PA. GEO. W. LYLE IN BIRMINGHAM. Visits Local Columbia Branch While on Annual Tour — Department Store Takes on Victor Line — Strong Window Display of "Spring Maid" Records. (Special to The Talking Machine World.) Birmingham, Ala., March 9, 1912. George W. Lyle, vice-president and general manager of the Columbia Phonograph Co., was in Birmingham this week, stopping over here for a couple of days on his annual round of visits to the branch Columbia stores of the country. Mr. Lyle expressed himself as well pleased with the past year's business of his company and predicted big things for the coming year. He was particularly gratified at the showing made by the Birmingham store, which, notwithstanding the fire in January, took rank among the foremost Columbia branches for January and February sales. The Talking Machine Co. have placed the Victor line with Drennen & Co., one of Birmingham's large department stores. Only recently the Talking Machine Co. had started the Drennen Co. in the talking machine game with a large stock of Edison goods, and this recent sale of Victor goods, makes this the prize order of the South. Manager Blackstone of the Dictaphone Co. has had a particularly successful season so far. Several large department stores, two big real estate and insurance concerns, and the Birmingham Ledger are recent installers of complete Dictaphone service. The Ledger is one of the first, if not the first, newspaper to install these great little time-savers.. One of the most effective talking machine window displays ever seen here was made by Loveman, Joseph & Loeb, under the supervision of Manager Broyles. "The Spring Maid" was billed to show here, and just in advance of the show Manager Broyles had a thirty-foot window filled with Columbia and Victor machines, "Spring Maid" records and cut-out posters of scenes from the opera. Not only was the window successful from an artistic standpoint, but the commercial returns were large. ENJOYING THE VICTROLA. How a Cultivated Man Has Reared His Children to Appreciate the Best of Music. A gentleman who bought a Victrola about ten years ago has just explained in detail how he has managed to secure a musical education for his family at small cost. He has five children, all of whom have inherited musical tastes from their parents. The father and mother sing. She can play the piano very well and he is something of a performer on the violin. Like many other cultivated people they were without large means to give their children all that they desired according to the old method, and so determined to make the best possible use of what they could afford. They bought a Victrola on the instalment plan and the father assures us that he never missed the money. It is true that at times he felt a little pinched to make the monthly payment but feels confident that he never would have saved the money if he had not put it into the Victrola. He invested $50 in records at the start and has spent $5 a month ever since. He bought with discretion, securing the best of the red seal records and those of the purple and black records which seemed fitted to his plan of education. His principal claim is that on its educational side these records have taught his children accuracy of pitch and the value of time in counting music on the piano. On the other hand his children love their home and stay in at nights, bringing troops of their friends with them. Every teacher knows that unless a child is particularly gifted it will lose time and in singing will not keep at the pitch. Piano pupils of this man have learned accuracy and those who have taken singing lessons have, from the very start, learned how to keep the pitch. The mother has instructed the children on the piano — one of the girls plays the violin and all of them sing. The V father claims that it would not be easy to find as good a little band of amateur musicians as the parents and five children, the youngest of whom is seven years old. He has educated them in grand opera, in oratorio, in the classic songs, as well as popular music, with the result that all of them are enthusiastic and have made great progress. He insists that they are not only happier than most children, but that they make better progress at school because of the lessons and habits of accuracy they have learned from the Victrola. He considers that his investment has cost him nothing that he could not easily afford, and that his children are developing into cultivated young men and women who are making better progress and giving finer promise than any others in his neighborhood. The Victrola did it.— Wanamaker's "The Opera News." A man can get all the grouchy looks he desires by going home for lunch on washday, and when he comes into your store he welcomes a smile. Get it? TO MAKE TALKING MACHINES. The Mid-Eastern Holding Co., Augusta, Ga., has been incorporated with capital stock of $100,000, for the purpose of manufacturing and dealing in all kinds of sound recording and producing instruments and also moving pictures. E. M. Leavitt is president and treasurer of the company. * * * * The American Automatic Phonograph Co., Augusta, Ga., has been incorporated with capital stock of $2,000,000; for the purpose of manufacturing and dealing in all kinds of moving picture machines, phonographs, etc. President and treasurer, E. M. Leavitt. The greatest thing a man can do in this world is to make the most possible out of the stuff that God has given him. This is success, and there is no other. There is no road to success but through a clear, strong purpose. A purpose underlies character, culture, position, attainment of whatever sort.