The talking machine world (Jan-Dec 1912)

28 THE TALKING MACHINE WORLD. An offer of "the 24 best records NUMBER TWO in our campaign of special advertising for the direct benefit of Columbia dealers appeared in the Saturday Evening Post of April 6th. You saw it — and so did two million others. And you could hardly fail to notice that every line of those two big pages was concentrated on retail business for the Columbia dealer. The same was true of our big double-page advertisement in the Saturday Evening Post of February 17th, which, as you may by this time know, produced an absolute landslide of Grafonola "Favorite" and record business. You will notice also that this advertising was designed — and the future advertising is being laid out in the same way — not to create a demand for something the dealer did not yet carry, but to make a definite offer of stock that the dealer already had and assist him to keep it moving in a healthy fashion. We are not suggesting that you ought to throw out any other line for the Columbia — but we should be extremely glad to have somebody give us one solitary good reason why you should not carry the Columbia line with your other lines if you don't see your way clear to negotiate exclusive Columbia selling rights. It is a fact that the Columbia Grafonola "Favorite" occupies a place all. its own — and the demand is undeniable and the profit is highly interesting. It is likewise true that every record mentioned in the list printed in the Saturday Evening Post advertisement of April 6th is a record that every owner of a talking machine ought to have and that every talking machine dealer ought to be able to supply. And if you haven't heard everyone of those records yourself — don't let anybody, shut your ears for you, but take the first opportunity, to hear them. Certainlv the names of the artists represented in this record list are names that positively should not be without representation in the store, of every talking machine dealer who makes any pretense of carrying a complete stock. The record buyers are getting those records somewhere — and they are going to get them more and more all the time. Why should your customers have to go somewhere else, as thev are doing? 3 The List of 12 Ten-inch Records (selections) Any one of these Records delivered by your dealer at the price named — or the complete series for $8. 65 "HERD GIRL'S DREAM." (Double-Disc No. A587. 65c. This selection has already had the largest sale of any record in the world). Violin. Flute and Harp Trio, by STEHL, LUFSKY AND SUKTH. Coupled on the reverse side with "Invincible Eagle March," Banjo Solo by Vess L. Ossman, with orchestra. "SILVER THREADS AMONG THE GOLD," (Double-Disc No. A835, 65c.) Counter-teror solo by FRANK COOMBS, with orchestra. Coupled on the reverse side with " Nelly Was ' a Lady," sung by Frank Coombs, with orchestra. "JUANITA," ( Double-Disc No. A903, 75:.) Sung by ARCHIBALD BROTHERS QUARTETTE, unaccompanied. Coupled on the reverse side with " The Two Roses," sung by Archibald Brothers Quartette, unaccompanied. "HUNGARIAN DANCE NO. 5," (Double-Disc No. A1095, 65c,) Played by PRINCE'S ORCHESTRA. Coupled on the reverse side with "Hungarian Dance No. 6," played by Prince's Orchestra. "CONSTANTLY," (Double-Disc No. A915, 75c.) Sung by BERT WILLIAMS, with orchestra. Coupled on the reverse side with "I'll Lend You Anything I've Got, Except My Wife," sung by Bert Williams, with orchestra. "COOPER'S SONG," from Boccaccio, (Double-Disc No. A1070, $1.) Baritone Solo by CECIL FANNING, with orchestra. Coupled on the reverse side with " Vaquero's Song," from Natoma, sung by Cecil Fanning, with orchestra. "ROSARY," (Double-Disc No. A227, 65:.) Violoncello Solo by VICTOR SORLIN. Coupled on the reverse side with "Motor March," Banjo Solo by Vess L. Ossman, with orchestra. "ON THE BANKS OF ALLAN WATER," (Double-Disc No. A1103. 75c.) Soprano Solo by GRACE KERNS, with orchestra. Coupled on the reverse side with "Irish Lullaby," Soprano Solo, by Beulah Gaylord Young, with orchestra. "LOVE'S OLD SWEET SONG," (Double-Disc No. A968, 75c ) Violin, 'Cello and Harp Trio, played by STEHL. RICHARD AND SCHUET2E. Coupled on the reverse side with "Song Without Words," Harp Solo, played by Charles Schuetze. "HOLY CITY," (Double-Disc No. A242, 65c.) Tenor Solo by HENRY BURR, with orchestra. Coupled on the reverse side with "Take the Name of Jesus With You," Duet by Harrison and Anthony, with organ. "BEAUTY'S EYFS," (Double-Disc No. A941. 75c.) Tenor solo by REED MILLER, with orchestra. Coupled on the reverse side with "Forgotten," tenor solo by Reed Miller, with orchestra. " LIBERTY BELL MARCH," (Double-Disc No. Al 18, 65c.) Played by COLUMBIA BAND. Coupled on the reverse side with "Manisot March," played by Columbia Band. The List of 12 Twelve-inch Records (; Selections^ Any one of these Records delivered by your dealer at the price named — or the complete series for $26.25 "ISOLDE'S LIEBESTOD," from Tristan and Isolde. (Single-Disc No. 30652, $3.) Sung by LILLIAN NORDICA in German, with orchestra. "LIBERTE!" from Le Jongleur de Notre Dame. (Double-Disc No. AS289. $3.) Sung by MARY GARDEN, in French, with orchestra. Coupled on the reverse side with "II Est Doux, II Est Bon," from Herodiade. Sung by Mary Garden, in French, with orchestra. "DICH THEURE HALLE," from Tannhauser. (Double-Disc No. A5281, $3.) Sung by OLIVE FREMSTAD, in German, with orchestra. Coupled on the reverse side with "Elsa's Traum," from Lohengrin. Sung by Olive Fremstad in German, with orchestra. "THE LAST ROSE OF SUMMER," (Double-Disc No. A5283, $3.) Sung by ALICE NIELSEN, in English, with orchestra. Coupled on the reverse side with ''Home, Sweet Home," sung by Alice Nielsen, in English, with orchestra. " HOME TO OUR MOUNTAINS," from II Trovatore. (Double-Disc No. A5370, $4.) Duet by GIOVANNI ZENATELLO and MARIA GAY. In Italian, with orchestra. Coupled on the reverse side with "While Yet in Languishment," from II Trovatore. Duet by Giovanni Zenatello and Maria Gay. In Italian, with orchestra. "MARY OF ARGYLE." (Double-Disc No. A5132, $1.50.) Sung by DAVID BISPHAM. with orchestra. Coupled on the reverse side with "Drink To Me Only With Thine Eyes," sung by David Bispham, with orchestra. "THOU BRILLIANT BIRD," from Pearl of Brazil. (Double-Disc No. A5350, $3.) Sung by BERNICE DE PASQUALI, in Italian, with orchestra. Coupled on reverse side w'th "O Luce di quest' Anima," from Linda Di Chamounix. Sung by Bernice de Pasquali, in Italian, with orchestra. "EVER OF THEE." (Double-Disc No. A5244, $1.25.) Sung by MARGARET KEYES, with orchestra. Coupled on the reverse side with "Angel's Serenade," sung by Margaret Keyes, Contralto, with orchestra. "SCENES THAT ARE BRIGHTEST." (Double-Disc No. A5159, $1.) Violin, flute and harp trio, by STEHL, LUFSKY AND SCHUETZE. Coupled on the reverse side with the Intermezzo from Cavalleria Rusticana, played by Prince's Orchestra. "O TERRA ADDIO," from Aida. ( Double-Disc No. A5331, $1 . 25.) Sung by the COLUMBIA ITALIAN OPERA COMPANY, with orchestra. Coupled on the reverse side with "Selections from Aida,'' played by Prince's Orchestra. "THE LAST HOPE." (Double-Disc No. A5355, $1 .) Played by PRINCE'S BAND. Coupled on the reverse side with the Gloria from Mozart's 12th Mass, played by Prince's Band. " BARCAROLLE," from Tales of Hoffman. (Double-Disc No. A5274,$1.25.) Duet by IDELLE PATTERSON AND MARGARET KEYES, with orchestra. Coupled on the reverse side with Schubert's Serenade, duet by Idelle Patterson and George Clarence Jell, with orchestra. You have considered this subject at various times before, of course. But it seems to us that you owe it to yourself right now to take it up again and decide whether you are going to get along without the Columbia line. lumbia Phono Creators of the Talking Machine Industry. Pioneers and Leaders in the Talking Machine Art. Owners of the Fundamental Patents. Comp Largest Manufacturers of Tafking Machines in the World.