The talking machine world (Jan-Dec 1912)

THE TALKING MACHINE WORLD. 11 THAT there are big opportunities for talking machine development in Latin America is conceded by all who have given the subject even a superficial investigation. For years we have been studying the question of trade development in those countries which lie south of us, and we have concluded that the only way to bring about a closer relation between the men who manufacture in American and European countries and the men who sell in Latin-America is to produce a publication which appeals to the jobbers and sellers in the Spanish towns. Hence, arrangements have been made to produce a Spanish publication entirely separate from The Talking Machine World, but one which will contain a vast amount of educational and instructive matter which will be calculated to aid talking machine development in all the countries which lie south of us. This publication will be termed La Maquina Parlante Munuo. It will be entirely distinct from The Talking Machine World, but under the same management. This trade newspaper institution to-day is conceded to be the most powerful in the world relating to talking machine industries, and in this new enterprise we shall produce a paper which shall occupy just as strong a position in Spanish speaking countries as The Talking Machine World does in the lands where English is the fundamental tongue. We have concluded arrangements with Karl E. Diesing, who will be sole representative of La Mundo in Germany and Austria. Mr. Diesing has a splendid knowledge of the requirements of the trade in those countries and will be able to handle the business in a most satisfactory manner. In London, W. Lionel Sturdy, who has represented The World for the past six years, will continue in the same capacity for the new publication. Advertisers in those countries who desire representation in this paper should communicate with the respective managers, who will immediately forward their instructions to the home office. A PUSHING EDISON HOUSE Is the Eureka Phonograph Co. the Management of Which Is Now in the Hands of Wm. Hesseman, an Experienced Man. (Special to The Talking Machine World.) Eureka, Gal, May 5, 1912. The management of the Eureka Phonograph Co., of this city, was recently taken over by Wm. Hesseman, who is seen at the entrance of his establishment in the accompanying photograph. This firm is one of the largest handlers of Edison goods in California outside of the larger cities, covering practically the entire territory north of Cape Mendocino and west of the Coast Range View of Front of Eureka Phonograph Co. Store. mountains. Besides its main store in the thriving lumber town of Eureka it has a branch at Fort Bragg, and its work extends back to the remotest mining camps of the Trinity county mountains and through all the isolated lumber and farming communities along the coast of Del Norte, Humboldt and Mendocino counties. At present the only communication which this district has with the outside world is by lumber steamer or stage, but a railroad into Eureka is rapidly being completed by the Northwestern Pacific, which will open up one of the finest lumber and agricultural districts and incidentally some of the finest scenery of California. Fort Bragg also will soon have rail connection with this line and a rapid growth of business is expected to result. Mr. Hesseman enjoys great personal popularity in Eureka, and under his management the company is making rapid growth. BUSY TIMES WITH UDELL. The Well-Known Cabinet Makers Getting Out New Models — Working Nights to Meet Demands— D. G. Williams at Conventions. Daniel G. Williams, who represents the Udell Works in Indianapolis, Ind, in the talking machine and piano trade, last week started on an extensive trip. He will visit Dayton, Columbus, Sandusky, Toledo, Detroit, Cleveland, Buffalo and Rochester and will arrive in Atlantic City in time for the convention of the piano merchants and manufac turers. He will make his headquarters at the Marlborough-Blenheim Hotel. The Udell Works are getting out some new samples of cabinets to be included in the new catalog that they are now assembling. This will eclipse anything that they have ever before attempted, which, from their standpoint, is saying a great deal, as the literature that they have sent out in the last year pertaining to talking machine, sheet music and music roll cabinets is most striking and effective. The Udell Works report being a little behind in filling orders this spring, owing to the unusually strong demand, but they have been running nights at their factory for the past six weeks and are now in pretty good shape to look after all orders placed with them with the utmost despatch. FOLLOWING UP DEBTORS. The Successful System Adopted by One Credit Man to Secure Action from Delinquents. As to the "follow-up" system, a credit man of experience said that he "had found that when a customer is behind, the simplest method to pursue is to send a mild request for payment, making two carbon copies of the letter, one of which goes to the regular file, and on the other is marked in pencil by the credit man, the date on which he expects to receive a reply ; this carbon is brought out by the stenographer on that date with all other matters calling for that day's attention. If no reply has been received, a second and stronger letter follows, the carbon of the second being attached to the carbon of the first and put forward, as usual. Letters to each customer are kept separate. Thus matters are not neglected, and the earlier letters enable one to recall the facts and avoid errors. Requests for financial statements are treated in the same way, the result being that the records of the office are easily referred to, which means much in avoiding unending and profitless search. With a simple, easily worked system, the credit man undertakes his task with renewed strength and encouragement every day, for he feels that he is steadily marching toward the goal. The wheels are not forever becoming clogged." NEW LOFT FOR VICTOR CO. Leases Quarters on West Thirty-seventh Street for the Accommodation of the Recording Laboratory in New York City. The Victor Talking Machine Co. recently leased for a term of years a spacious loft in the building at 12-14 West Thirty-seventh street, New York, which will be given over entirely to the uses of the recording laboratory. The new quarters are larger and more convenient in many respects. than the former quarters of the local laboratory, and are better fitted to meet the demands made upon that department. r The DITSON Pledge -i Is to see that our clientele has a better service than ever — setting a new standard in Victor jobbing deliveries. The demands of alert Victor dealers — the kind that grow — are many and varied, and we furnish the "first-aid" in every instance. We believe this year's Victor business will be of tremendous proportions, and it will pay you to have The Fastest Victor Service which is a requisite in this hustling age. We possess the largest stocks, the best organization and most up-to-date equipment in the Eastern half of the country. 1 This covers Victor machines, records and supplies of every kind, not to mention cabinets, needles and trade-marked accessories. Will you let us tell you more about Ditson co-operation? A postal gets this information ! .OLIVER DITSON CO., Boston, Mass