The talking machine world (Jan-Dec 1912)

32 THE TALKING MACHINE WORLD. THE COLUMBIA IN THE SCHOOLS. How Manager Walthall, of the Louisville Store of the Columbia Phonograph Co., Succeeds in Introducing Machines Into the Schools of That City — Putting the Matter Up to the Teachers and Awaiting Results. (Special to The Talking Machine World.) Louisville, Ky., May 10, 1912. In line with the recent announcement that part of the musical education of the children of Louisville, received in the public schools, is to be administered through the medium of the talking machine, the Louisville store of the Columbia Phonograph Co. is definitely presented with the prospect of 'selling sixty-five Columbia Grafonolas. There are sixty-five schools in Louisville, including the grammar and primary institutions. To the principal and teachers of each school E. B. Walthall, manager of the Louisville Columbia store, has addressed a letter, calling attention to the fact that Miss Caroline Bouregard, supervisor of music in the local system, has sanctioned the use of the phonograph in improving the juvenile idea of harmony and tone. Mr. Walthall has made it a point not to appeal to the Board of Education for an appropriation to cover the cost of instruments for the schools. He has put the proposition directly to every school itself, together with a special price and payment plan which will easily permit of each corps of teachers securing funds for the proposed purchase. Mr. Walthall's idea of selling talking machines to the schools themselves is greatly simplified through the existence of Parent-Teacher Associations throughout the city. These organizations work toward the benefit of the institutions with which they are connected, and it has proved to be an easy matter for the association, through entertainments, popular subscriptions, etc., to raise enough money to cover the cost of an instrument. Although the local Columbia campaign has been pushed for only a week, two Grafonola sales have been completed outright. Mr. Walthall has extended himself in affording every possible conclusive demonstration to the principals and teachers that a phonograph is really a sine qua non in the public school. A special salesman has been engaged to wait upon the scholastic trade, showing the values of phonographic music in the children's marches from one class-room to another, in keeping primary classes good-humored and in inculcating an appreciation of really good selections throughout the school. Special assortments of records are provided with the school phonographs. A new Columbia selection, "Peek-a-Boo,'' has proved to be just suited to the primary grades, being composed of simple melodies which are easily caught by the youngsters. The records are scaled upward to meet the requirements of the various grades until the high school students are found enjoying "Aida," "Lohengrin" and "Tannhauser," as opposed to the raucous but popular strains of "Everybody's Doing It" or 'Alexander's Rag-Time Band." The Louisville Columbia store expects to extend its system of school phonograph sales through the twin cities of Jeff ersonville and New Albany, Ind., as soon as Louisville is covered. OUR FOREIQNCUSTOMERS. Amount and Value of Talking Machines Shipped Abroad from the Port of New York for the Past Four Weeks. (Special to The Talking Machine World.) Washington, D. C, May 6, 1912. Manufacturers and dealers in talking machine.? will doubtless be interested in the figures showing the exports of talking machines for the past four weeks from the port of New York : APRIL 16. Antofagasta, 4 pkgs, $202 ; Callao, 5 pkgs, $265 ; 100 pkgs., $485 ; Chemulpo, 4 pkgs., $207 ; Colon, 4 pkgs., $113; Cristobal, 9 pkgs., $293; Guayaquil, 10 pkgs., $295; Havre, 5 pkgs., $232; Kobe, 11 pkgs., $661; La Guayra, 5 pkgs., $106; Manila, 68 pkgs., $4,007; Santo Domingo, 4 pkgs., $211; Santos, 34 pkgs, $3,334; Sydney, 4 pkgs., $184; Valparaiso, 17 pkgs., $661. APRIL 23.' Berlin, 31 pkgs., $996; 13 pkgs, $285; Buenos Ayres, 11 pkgs., $855; 251 pkgs., $19,695; Callao, 8 pkgs., $355; Copenhagen, 44 pkgs., $2,148; Corinto, 10 pkgs, $458 ; Guantanamo, 66 pkgs, $552 ; Havana, 39 pkgs, $1,403; Kingston, 5 pkgs, $132; La Guayra, 3 pkgs, $113 ; Liverpool, 2 pkgs, $355 ; London, 29 pkgs, $1,251 ; Manila, 65 pkgs, $2,258 ; Para, 19 pkgs, $787; Vera Cruz, 50 pkgs, $917; 53 pkgs, $1,691. APRIL 30. Antwerp, 40 ipkgs, $1,238; Caracas, 3 pkgs, $100; Guayaquil, 10 pkgs, $549; 5 pkgs, $107; Havana, 10 pkgs, $250; Havre, 1 pkg, $1,450; Para, 7 pkgs, $347; Parta, 7 pkgs, $283; St. Johns, 14 pkgs, $176; Trinidad, 5 pkgs, $105; Valparaiso, 7 pkgs, $305 ; Vera Cruz, 42 pkgs, $3,251. MAY 6. Barranquilla, 2 pkgs, $167 ; Berhn, 27 pkgs, $900 ; 5 pkgs, $109; Buenos Ayres, 88 pkgs, $2,531; Callao, 8 pkgs, $1,027; Colon, 14 pkgs, $155; Guayaquil, 3 pkgs, $123 ; Havana, 7 pkgs, $246 ; 42 pkgs, $926; Liverpool, 4 pkgs, $423; London, 161 pkgs, $6,195; Manila, 36 pkgs, $2,266; Melbourne, 765 pkgs, $11,593; Montevideo, 51 pkgs, $5,947; Rio de Janeiro, 40 pkgs, $2,057; Singapore, 11 pkgs, $590 ; Valparaiso, 27 pkgs, $417 ; Vera Cruz, 85 pkgs, $3,276 ; Vienna, 8 pkgs., $545. True loyalty in business means "to stand up for your own opinions before your employer, and for your employer, and for your employer's opinions before the world." By the appearance of your store will you be judged, by its cleanliness and good order; judged not only by your customers and competitors, but by those from whom you ask credit as well. TWO DISC RECORD CABINETS FROM THE HANOVER FACTORIES Have You Investigated Hanover Quality D32. TOP 2Zy2 x 19%. QUARTERED OAK AND MAHOGANY. D33. TOP 21% x 18. QUARTERED OAK AND MAHOGANY. A sample order will show you the exceptional construction and splendid finish of these cabinets ILLUSTRATED MATTER SENT ON REQUEST Distributed by the jobbing trade THE GEO. A. LONG CABINET CO. HANOVER, PA. Address Communications to CLEMENT BEECROFT, Sales Manager, 309 W. Susquehanna Ave., Philadelphia, Pa.