The talking machine world (Jan-Dec 1912)

THE TALKING MACHINE WORLD. 7 An initial large profit, a rapid turn over, and a practical lien upon every Columbia instrument you sell, because every purchaser of a Columbia instrument comes back constantly for Columbia records. Columbia Phonograph Co., Gen'l Tribune Building, New York AN ATTRACTIVE RECITAL ROOM ACTIVITY IN LOS ANGELES. Is That of the Florida Talking Machine Co. — Smaller Quarters for Recital and Demonstration Purposes Possess Advantages That Often Are Not Realized in Larger Halls. That comparatively limited space can be put to excellent use as a recital hall by talking machine houses has been demonstrated by a number of progressive concerns in various parts of the country, who have devoted small rooms or sections of their store to recital purposes, taking small groups at a time and perhaps getting better results, from Wiley B. Allen Talking Machine Department in Charge of R. E. Walfinger — Bowling League of Southern California Music Co. Has Good Time — Many Orders Placed by Visiting Dealers — Edison Home Kinetoscope in Favor — Agency Secured by Dealers. (Special to The Talking Machine World.) Los Angeles, Cal., May 28, 1912. After one week of the most gorgeous display of the visiting Shriners to this city talking machine business has again resumed its swing and Music Room of Florida Talking a sales point of view, than if they were demonstrating before a large hall of people wherein the individual was lost. This is shown in the accompanying view of the music room of the Florida Talking Machine Co., Jacksonville, Fla., which seats close to one hundred people without crowding, and where a number of successful Victrola recitals have been given at regular and stated intervals. The room is attractively decorated, potted plants abound and the walls are hung with pictures, all tending to relieve the bareness and make the members of the audiences feel at ease and in a mood to listen to good music. POINTS WORTH STUDYING. Every salesman must consider and study these points, viz : 1. The best way to show the goods. 2. The strongest talking features of the goods, 3. Its uses to the customer. 4. The best answers to objections. 5. The best way to approach the customer. G. Consider the class of trade you seek. 7. Compare present sales in your territory with those of the past. 8. Determine to make these sales steadily increase. Machine Co., Jacksonville. Fla. dealers are much encouraged over the results obtained during May. Great preparations are being made by those dealers who will handle the new Edison Home Kinetoscope. Enthusiasm is the keynote for this new line, which will no doubt bring very gratifying results to those interested. The Wiley B. Allen Music Co. has just completed the remodeling of its talking machine department. All the soundproof rooms are elegantly furnished, thus making every possible comfort for its customers. R. E. Wolfinger, the new manager, is putting every effort forth to make this department a great success. Mr. Wolfinger, formerly with the J. B. Brown Music Co. for many years, is a real talking machine man and a drawing card for the business. A. S. Olds, of Goldfield, Nev., was in the city for several days, bringing with him good reports concerning the Edison line in the mining district. W. T. Bryant from Hong Kong, China, is nowlocated with the Southern California Music Co. His special line will be the Edison Home Kinetoscope department. The first annual dinner of the Bowling League of the Southern California Music Co. was given May 14 at one of the leading hotels of this city. The teams were represented by the following : Small Goods Department— J. J. Apffel, L. V. Pippen, I. J. Westphal, Harold Jackson and W. S. Williamson, captain. Talking Machine Department—H. H. Fish, Guy Pooler, B. H. Burke, T. T. Gardner and F. W. Carnes, captain. Wholesale Department— W. E. Smith, J. V. Hanes, O. W. Terry, H. E. Depue and O. A. Lovejoy, captain. H. H. Fish and Harold Jackson originated a very clever menu in bowling phraseology, for the occasion. C. H. Rundel, president of the bowlingleague, was the toastmaster for the evening. Through the kindness of the coast manager, W. S. Gray, and Local Manager W. F. Stidham, of the Columbia Phonograph Co. (General), the bowling shirts with the notes as the emblem were donated by these two popular talking machine men. O. A. Brehler, Edison dealer of Sanger, Cal., and I. L. A. Broderson, Redlands, Cal., who is a very successful Victor and Edison dealer, spent a few days in this city recently. The former left a good order for Edison goods. The J. B. Brown Music Co. has taken the agency for the Edison Home Kinetoscope. A. G. Farquharson, special representative of the Columbia Phonograph Co. (General), of this section is in the east and with H. L. Willson, assistant to the general manager, Geo. W. Lyle, of the Columbia Phonograph Co. (General), will visit the principal cities from the Pacific to the Atlantic. W. G. Walz, Jr., secretary of the W. G. Walz Co., El Paso, Tex., is spending a few days in Los Angeles enroute to San Francisco, accompanied by his wife. The W. G. Walz Co., being Victor and Edison jobbers of El Paso, has been conducting a most brilliant business in the talking machine line. Carl G. Strock, Edison dealer of Santa Ana, is making preparation to handle the Edison Home Kinetoscope. Sr. Rafael Cabanas, president of the Cia Fonografia Mexicana, S. A. Columbia jobbers of Mexico City, has been passing several days in this city and stated business was very satisfactory in his section of the country. M. J. Buck, of the M. J. and B. M. Buck Co., Lansing, Mich., Victor dealers, was one of the visiting Shriners to Los Angeles. Mr. Brown, of the Houston Phonograph Co., Edison jobbers of Houston, Tex., who visited Los Angeles recently, reports a steady demand for Edison goods. A. Graham Cook, who has been manager of the talking machine department of the Geo. J. Birkel Co. for many years, will leave for the east June 1, visiting his home of boyhood days in Boston. . THE MAN THAT The man that knows not and knows not that he knows not is stupid — experience may educate him. The man that knows not and knows that he knows not is appreciative — help him. The man that knows and knows not that he knows is asleep— arouse him. The man that knows" not and thinketh that he knows is a fool — shun him. The man that knows and knows that he knows is wise — follow him. — Elec-Tricks.