The talking machine world (Jan-Dec 1912)

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22 THE TALK TNG MACHINE WORLD. Announcement AUTOMATI B R AKt Stop Not in Use. TRADE MARK Here is an electric stop, that does not injure or jar the delicate sound box or affect the most expensive record in its operation. It is so simple that a child can operate it — in fact it is fool proof in every particular, and above all does not detract from the appearance of the machine. The New Live Wire Electric Stop When the last note of the selection is played the turn-table stops, and there are no additional flourishes in the way of unnecessary scraping and scratching. FOiNtOF •ACT (A) AUTO JBRAH Finder in Position — Start. The Standard Electric Stop stretches out a firm, unyielding finger of steel — tells the record with its last note to cease — and insists on it by stopping the. turn-table. For All Disc Talking Machines Every talking machine should be equipped with the Standard Electric Stop. The reasons why are many. The small additional cost is an investment to any owner — not an expense. It saves records, steps, and temper. See Our Exhibit and Demonstration at the Convention at Chalfonte Hotel, Atlantic City, July 1st & 2nd. VOI NT OF CONTACT (A) MEETING TOINTCB.) CLOSING CiP-CU IT AUTOMATIC, BRAKE End of Record — Stop Applied STANDARD ELECTRIC STOP COMPANY EMPIRE BUILDING, WALNUT AT 13th STREET, PHILADELPHIA