The talking machine world (Jan-Dec 1912)

16 THE TALKING MACHINE WORLD. The Talking Machine Trade in New England EDISON HOME KINETOSCOPE Being Placed with Great Success by the Pardee-Ellenberger Co. F. H. Silliman. manager of the Boston headquarters of the Pardee-Ellenherger Co., Inc., was in .New York recently, and commenting upon the volume of business that the company had created in New England for the Edison home kinetoscope, showed some figures that were of startling size. Mr. Silliman has been doing a whole lot of work in connection with the introduction and exploitation of the Edison home kinetoscope, not only, through personal work but in a general way. The first kinetoscope advertising to appear in The Talking Machine World came from the Pardee-Ellenberger Co. and it is still appearing. The officers of this company are aggressive people ; they are business builders ,and it is only natural that success should follow hustling qualities plus ."first water" ability. LARGE SHIPMENTS OF NEEDLES Being Made by John M. Dean from His Factory at Putnam, Conn. (Special to The Talking Machine World.) Putnam, Conn., July 9, 1912. That the talking machine industry is in an excellent condition is best attested by the large shipments of needles that are constantly going all over the country from the factory of John M. Dean, of this city. The Dean plant is one of the bestequipped and modern factories of its type in the country, and it is the aim of the Dean organization to have its output consistent in every manner. The line of Puritone needles, which is the one that Mr. Dean concentrates upon, is held to be an exceptional needle in style and finish. Most of the trade prefer to handle these under the Puritone brand as made and packed by Mr. Dean, but to those who do not wish this, Mr. Dean will gladly put them up in envelopes bearing special printing and advertising. The price for either service is about the same. Samples of these needles — Puritone brand — or of the other types of needles made by John M. Dean will be sent upon request to the jobbers. OLD JIGGER— MAN HANDLER. The Story of a Man Who Insisted cn Being the Boss or Nothing. Happen to know 'Old Jigger?" One of the Has-Beens. Regular Rose of Yesterday. Hits one selling force, then another. Gets a job. Don't do anything. Sponges off all the boys. Talks their joints loose telling what a big guy he used to be. Gets fired — goes on his way, looking for the next easy mark. Old Jigger tied up with a big insurance works, a while back. Supposed to solicit. But, no, sir ! Not for Old Jigger ! Wanted to boss things. If he couldn't be boss, be wasn't going to bust himself, not he. Every morning he'd stick his ratty old plug hat and grizzled Burnsides into the private office, and give the General Agent a calling down. "Why don't you give me a decent job?" he'd sputter. 'Why don't you make me a branch manager, 'stead of some little squirt of a kid like the one you sent up to Milwaukee — what does he know about handlin' men ?" Could hear his observations all over the place, "Used to have charge of the hull Pacific division ! I'd ought to be 'handling men !" "By jinks, you'll get what you're after!" the General Agent said one day. "I know the place for you. I'll write you a letter. You'll land it ! They're aching for somebody like you, who can take hold and handle men." Grabbed a pen and started to write, the General Agent did. Old Jigger's eyes bulged out. Thought he'd made a ten-strike this time. Saw himself getting to be president of a trust. Maybe he didn't cave when he read the letter, though ! It was to the boss of a Turkish bath house. Said, "Don't you need a good rubber? Bearer's a whirlwind at 'handling men'!" FACTS ABOUT BAG SHAW NEEDLES. (Special to The Talking Machine World.) Lowell Mass., July 8, 1912. On page 2 of the new booklet issued by W. H. Bagshaw, the needle manufacturer of this city, are the following paragraphs which are of more than passing interest to talking machine men : "As a vivid illustration of the marvelous growth of the Bagshaw needle business, take a ten-day period during which time 63,020,300 needles go out. This is over six million needles a day, and every needle is of the highest possible quality. "'Quality' has been the diaphragm of this achievement, in conjunction with the immense quantity, and it is the quality feature of the Bagshaw needles that created their universal reputation. Outside of the United States, for instance, the quality of Bagshaw American-made needles. is demanded by the better class of foreign talking machine men, although they could buy inferior needles right at their homes. This statement should be remembered when anyone in this country attempts to 'palm off' 'imported' needles at any price on you. "Bagshaw American-made needles are acknowledged by experts to be the standard talking machine needles of the world." TRAVELERS GETTING TOGETHER. Rapid Growth of the National Association of Traveling Men Betokens Wide Interest — Some of the Objects of the Organization. In the general movement toward co-operation throughout the industries, professions and trades, it is interesting to note the rapidity with which a new organization, the National Association of Traveling Men, with headquarters in Chicago, is bringing together the commercial traveler of the country, a class of men who perhaps more than any other require the prestige of a strong and well organized society and yet who through the necessity of long absences from their home cities are to a considerable degree handicapped in the matter of organizing. The National Association of Traveling Men, which came into existence last fall, will complete its first year of life in September, and while the aims and ambitions of the organization have been set unusually high there seems every likelihood that the association will actually have enrolled 5,000 members during its first twelve months. Of course, in the case of an organization of this sort the first consideration must be membership, for to secure legislative recognition of the needs of the traveling men the association which seeks to attain this aim must have the prestige of numbers. In this respect the National Association of Traveling Men may be said already to be a success, and as the organization has prepared a plan for its legislative committee to submit to the lawmakers of the various States, there seems every probability that its members and the traveling public in general will be materially benefited through the operations of the association. NEVER PAYS TO DELAY. "There is a good 'idea," said a clerk as he picked up a bright trade paper and read suggestions it contained, and which would be especially helpful to his department of the store. "I'll just file that away, until I get a little time, and then I'll make the few changes necessary in order to enable me to apply that idea in our store." That is just where this young man fell down. He filed it away instead of going at it at once to put "the bright idea" into execution. If your advertisement is given a position where it is hard to find, make up your mind the results will be hard to find, too. Don't waste rain coats on ducks — or sympa.hy on the man who enjoys his hard luck so much that he's all the time talking about it. Yes, "Bud," some people are so high and mighty that it makes them dizzy to look down on the rest of us. Great and good old world, "Bud," just the same, for those "highups" sometimes take a tumble. A Summer Cottage in Your Vicinity? C Every summer cottage is a prospect for the Edison Home Kinetoscope ; the cost is small and the pleasures great. Away from the city, the cottagers are only too eager to see the "movies" right in their own home. ■ ' C Now you/ Mr. Dealer, are the one who shouldget these sales. The machines retail from $65 to $88, and the films sell at a corresponding low price. The profits are right. !f[ We'll back your efforts with hints and suggestions, thus reinforcing every chance you get to make your, profits. Take this week off for the "summer cottage sales''' — it means more business. C ff you don't happen to be a Kinetoscope dealer, better write to-day for full details. A postal will do provided you mail it to-day. The Pardee-Ellenberger Company EDISON KINETOSCOPE DISTRIBUTORS NEW HAVEN BOSTON