The talking machine world (Jan-Dec 1912)

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me lusical center le worl Id. To-day it may be Caruso or or Tetrazzini, or Schumann-Heink, n assembling to unite in making a ia." Or it may be Paderewski, or : Blanche Ring; and then again it ierbert and his orchestra, ganization, rest assured that within , day in and day out, year in and year out, music in all its forms such as no other place on earth has ever heard. And unlike music that is heard in any other place, which is only a momentary pleasure ending with its rendition, Victor music lives forever. From its beginning in Building No. 5, it goes through the various processes necessary to its perpetuation and eventually leaves the shipping department (Buildings Nos. 9 and 10) to be heard again and again in hundreds of thousands of homes, just as it is heard in the sacred precincts of the recording room on the seventh floor of Building No. 5. expended every year for Victor publicity. Magazines, newspapers, farm papers, are used month after month sending Victor business to Victor dealers in every part of the country, and making the Victor plant grow larger and larger all the time.