The talking machine world (Jan-Dec 1912)

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38 THE TALKING MACHINE WORLD. THE VICTOR CO.'S ELABORATE ENTERTAINMENT— (Continued from Page 37). banquet the evening before and which were shown on a screen on that occasion. A special truck was ordered to take the machines to Fort Side Inn served at the inn was a rare treat to the one hundred and fifty or more guests present, who were in addition entertained with a first-class profes The Jobbers Before Old Christ Church. which had been splendidly illuminated with myriads of electric lights in colors for the occasion, for a brief period, after which they were taken On the Lawn Before Washington's Headquarters, Valley Forge. earlier in the day and they were exhibited one at a time and then collectively on a temporary stage cleverly arranged by Ellis Hansen, who was in sional vaudeville entertainment, which was offered during the dinner in the popular cabaret style. There were nine clever vaudeville numbers offered, all of them of the "big time" quality and secured through the Keith circuit. At the close of the exceptionally fine professional entertainment Mr. Geissler introduced in an eulogistic manner James F. Bowers as a representative of one of the largest houses in the West, and Edward Lyman Bill, editor of The Talking Machine World, both of whom made short addresses along general lines and in happy vein. After the dinner the party retired to the lawn Entering Washington's Headquarters. back to. Philadelphia, where they arrived shortly after midnight, thoroughly tired, but very happy and appreciative of the success of the efforts of the Victor 'Co. to give them the best entertainment possible. PAYS TO ORDER EARLY. Washington's Headquarters at Short Range. charge of the display. Mr. Geissler introduced the machines and each was played in order to give the jobbers an idea of its tonal qualities. The en Some Timely Words from the Victor Talking Machine Co. Regarding the Tremendous Demand for Victor Machines and Records and the Importance of Ordering All Goods at an Early Date. Stealing a Glimpse of Franklin's Tomb. thusiasm shown by the latter over the new machines was practically unbounded. The old-fashioned chicken and waffle dinner Disembarking at Valley Forge. The Victor Talking Machine Co. in the current number of "The Voice of the Victor" makes the following observations regarding" trade, and appeals to dealers to place orders for fall trade with the jobbers at the earliest possible moment : "Do you know that Victor sales during January were greater than any of the three big holiday months of 1911 (which, by the way, broke all previous records), and during February, March, April and May have mounted higher and higher with each succeeding month? "We are taxed to the very limit of our factory capacity to supply even this midsummer demand for Victors, Victrolas and . records, and our distributors are coming down on us with orders practically double what they were at this time a year ago. r "Our contractors are working night and day, rushing to completion immense factory additions that will double the output of 1911— but all this has been anticipated by the wide-awake dealers and their distributors, and if you expect to get your share of the rich holiday profits, you must give your distributor your holiday order at once —NOW. "The Victor has hit a new stride, and this fall more than ever before — it will simply be a question of how many you can obtain, rather than how many you can sell. "Everybody wants a Victrola and pretty nearly everybody is going to try and buy one this fall or Christmas. At this minute it is right up to you to make sure you won't be short of stock when the actual Christmas buying commences. "If you expect your distributor to take proper care of your wants — then just put yourself in his place for a few minutes, and consider how necessary it is that he should have your order before he can intelligently make his requisition on the factory. "Bear in mind there are very nearly 10,000 Victor dealers and every one will need mor Victors, Victrolas and Victor records than ever before — and some are sure to be disappointed. Don't let it be you. "Like last year, we must confess that -we have not up to this date accumulated a surplus stock for holiday requirements, and in order to make extraordinary preparations to care for all, we must know as definitely as possible what is expected of us. "We will do our best. Will you help us by sending your order for fall delivery to your distributor NOW?" LEASE ANOTHER STORE. Sol Bloom to Open Attractive Establishment in the Metropolitan Opera House Building. Sol Bloom, the well-known talking machine man, has leased the store at the corner of Broadway and 40th street under the Metropolitan Opera House, which is now being equipped and which will be opened as a high-class talking machine establishment in the early fall. This is an exceedingly good center in a business way, as hundred's of thousands of musical people pass this point to the opera house during the musical season. Sol Bloom is to be congratulated on this selection. Stand a little above the crowd; that is, don't be too free with everyone. You gain respect where it will count as a result. Barnum to the contrary — the American public don't want to be, and won't stand being, humbugged.