The talking machine world (Jan-Dec 1913)

TUK TALKING MACHINE WORM). 49 SOLID WOOD (NOT VENEERED) MUSIC ASTER Solid Wood Horn Mr. Dealer! TRADE MARK The Horn with Music in it REGISTERED It's bound to be quite a while before any HORN will be produced to even look like the Music Master Solid Wood Horn and a great deal longer before one can be produced that can compare with its tone. There never was a sound amplifier such a complete success as the MUSIC MASTER. This WONDERFUL HORN aroused the Public to a greater and more intelligent appreciation of the best in music. Only Horn Guaranteed. Write for samples, giving name of Jobber. SHEIP & VANDEGRIFT, Inc. PHILADELPHIA, PA. THE COLUMBIA IN TRAVELOGUES. Columbia Records and Machines Furnish Music Preceding and During Lectures of Professor Robeson — Something Entirely Novel. A novel form of publicity recently evolved by the Columbia Phonograph Co. and used in connection with the travelogues of Professor Frank R. Robeson is attracting considerable attention and meeting with gratifying success. Prof. Robeson is acknowledged to be one of the top-notchers in America's lecture world, and appeared before over 150,000 people in his rcent lectures in New York and Brooklyn. Preceding every lecture a concert of Columbia records, on a Columbia machine, has been given by C. J. Thayer, connected with the Twenty-third street store of the Columbia Pnonograph Co. As a rule Prof. Robeson also introduces two or more records during the course of his lecture, which all adds to the popularity of the talking-machine as the records used apply to the subject of the evening. Prof. Robeson left last Saturday night to open up a course of lectures on seventeen different countries, and will stop for one or two weeks at various cities en route to Denver, Colo. He was accompanied by a Columbia outfit of machine and records, and will use these in the same fashion as he did in New York. His itinerary includes such prominent cities as Toledo, Dayton, Buffalo and etc. At all his performances circulars describing the Columbia product are distributed to people in the audience, and as his travelogues are usually given in conjunction with some leading newspaper of the city he visits, as was the New York Globe in this city, there is certain to be an unusually valuable amount of publicity given Columbia products. It has been estimated that Prof. Robeson will lecture to over 250,000 persons on this trip, and the "livewire" Columbia dealers, by keeping in close touch with the activities of this prominent lecturer will doubtless close many sales as a result of his visits. ^ TRAM: ACTIVITIES IN LOS ANGELES. December a Record Breaking Month with Leading Dealers in Southern California — T. H. Barnes Co. New Concern in Los Angeles — Fitzgerald Music Co. Settled in New Home — Other Items of General Trade Interest. (Special to The Talking Machine World.) Los Angeles, Cal., Jan. 4, 1913. Dealers throughout this entire section arc very much pleased with the business for the month of December, it being a record breaking month, in fact, the largest month that many of the leaders have ever experienced. All types of machines were ready sellers, especially Victrola XI and XVJ, which in all cases were considered very popular. The Andrews' Talking Machine Co. is one of the many pleased dealers of this city, who had a large machine and record business. Mr. Andrews, Sr., states that if the present conditions existed much longer a new sale force would be necessary to cope with the demands. The Fitzgerald Music Co. is now nicely settled in its new home at 947-49-51 South Broadway. The talking machine department is being successfully conducted by its new manager, Emma H. Kennedy, who has made a great showing in the past few weeks. The Geo. J. Birkel Co. reports, through their talking machine manager, A. Graham Cook, a satisfactory business in that department. The same satisfactory reports are made by W. F. Stidham, local manager of the Columbia Phonograph Co. (Gen'l), the Wiley B. Allen Co., of which R. E. Wolfinger is manager, and E. E. Purser, who has taken hold of the talking machine department of the Eilers' Music House. W. C. K. Campbell, who has been manager of the Pasadena Music Co., Pasadena, Cal., for the past four years, is back again with Sherman Clay & Co., Victor distributors, where he originally spent many years. The George H. Barnes Piano Co., 131 South Broadway, is a new concern carrying a complete line of pianos, and also an up-to-date talking machine department with several sound-proof rooms for demonstrating machines and records. The Columbia line is handled very extensively and good results have been obtained by the able manager, Miss A. N. Brown, formerly with the Fitzgerald Music Co. C. S. Ruggles, local manager of Sherman, Clay & Co., states that the month of December was . the largest in the history of this branch and even the shortage of some styles of Victrolas did not seem to hinder very much. Miss M. V. Sullivan, who is well known to the talking machine trade in San Diego, is again in the game, now having charge of the talking machine department of Therle's Music Co. of that city. Miss Sullivan is one of those whose ability shows the results by the many sales. F. Saltamachia, special representative for the Columbia Phonograph Co. (Gen'l), returned from his Arizona and New Mexico trip, where he has had great success calling upon dealers of that district. COOPERATION AND SUCCESS. Said a domineering store manager: "You bet my men all jump when I speak." Yes,, but how much jumping do they do when you are not there." A recent letter sent out to Victor dealers by the advertising department of the Victor Talking Machine Co. starts out in the following interestingmanner: "If you could borrow a little horse-power from Niagara Falls without expense you would do it quickly and feel proud of your shrewdness." It can be readily surmised that any letter with such an unusual introduction will contain items of interest and benefit to Victor dealers, and a further perusal of the letter justifies this idea. This letter accompanied the proofs of the newspaper advertisement to be used this month by the Victor Co. and dealers were told that if they worked in co-operation with this advertising they would be well rewarded by increased sales of Victor products. Particular attention is called to the fact that Victor newspaper advertising localizes and strengthens the dealer's publicity while the magazine campaign creates a national demand for Victor goods.