The talking machine world (Jan-Dec 1913)

THE TALKING MACHINE WORM). 37 The demand for the product itself is the most unmistakable indication that the Columbia line is the product that the public wants. From "Music Money"— a free book you ought to have. Columbia Graphophone Company Tribune Building, New York VICTOR CO. WINS THE "TONE ARM" PATENT SUITS. Important Decision Handed Down in Two Infringement Suits Against Adolph Heinemann et al., and W. H. Hoschke on Victor Patents Covering the Tone Arm and Horn Construction — Important Statement from the Victor Talking Machine Co. APPEALING TO THE CHILDREN. Horace Petit, general counsel for the Victor Talking Machine Co., announces that in two important suits, two patents of wide scope, numbers 814,786 and 814,848, both dated March 13, 1906, and granted to Eldridge R. Johnson, president of the Victor Talking Machine Co, and assigned to the Victor Co, have just been sustained by the Federal Court. On January 14, 1913, the United States District Court for the Southern District of New York, filed two opinions in two suits brought by the Victor Co. against Adolph Heinemann, et al, and against William H Hoschke, based on infringement of these patents, and held that each patent was valid and infringed These are the patents which have become known as the "ToneArm" patents, and cover the tone arm and horn construction as broadly claimed in the patents. Referring to this decision, Louis F. Geissler, general manager of the Victor Talking Machine Co., says : "The significance of these decisions to the trade is double-fold; it is additional evidence that the Victor Co. does not make extravagant claims relative to its patent rights, and that following its practice, it has, with due deliberation, brought these suits and won them, and is a further demonstration that the Victor Co. is guarding the interests of its dealers by preventing the importation of cheap infringing machines from foreign countries, as well as the unlawful manufacture and sale of infringing machines in this country. These two patents sustained are of a broad nature, and it is believed that they will give to this type of construction the protection which the Victor Co. so justly deserves. "We regret to note that some of the older companies have recently seen fit to infringe upon our patent rights, and that we will be obliged to take the necessary proceedings in such instances. Victor dealers will readily appreciate that they also should be congratulated on the result of these suits. "We further take this opportunity of informing our trade that there are now pending several other suits, brought on behalf of the Victor Co. against infringers, and that these suits will be prosecuted, as we believe, to successful issue, as have substantially all of the suits which have ever been brought by the Victor Co. "It is unnecessary to state, as we have in former communications, that the efforts to protect our trade and to enjoin infringing goods will not only be directed against the manufacturer, but against all dealers as well." HAS ATTRACTIVE^ SHOWROOMS. The McArthur Furniture Co. Giving Special Consideration to Talking Machines. (Special to The Talking Machine World.) Boston, Mass., Feb. 10, 1913. The A. McArthur Furniture Co., which recently completed arrangements to handle the line of the Corner of McArthur Co.'s Columbia Warerooms. Columbia Graphophone Co., has fitted up one of the most attractive and comfortably furnished talking machine warerooms in this city. The accompanying illustration portrays a small corner of their show rooms devoted to the Columbia line, with Manager Frohock busily engaged in figuring how large he should make his next Columbia order. The McArthur Co., is one of the largest furniture establishments in the New England States, and their decision to handle a talking machine line was reached only after lengthy discussion of the pros and cons of the situation. They finally decided to become exclusive Columbia agents, and although they have only represented the Columbia Co. for the past six weeks, they have already laid their plans for a profit paying clientele who are well pleased with the service the house is giving, in addition to the merits of the Columbia products. Good, Effective Victrola Advertising That Is Worthy of Emulating. "Make an appeal to distinctive personal desires" seems to be the slogan of many active talking machine dealers in New York at the present time, and, as a result of this motto, there have been some exceptionally interesting advertisements of talking machines in New York newspapers the past few weeks. One of these appeared last week under the heading "To be reared in the atmosphere of Victrola music," and portrayed two small children listening with evident appreciation to a Victrola in their home. This appeal to the rearing of children in an atmosphere of music is one that has not been overworked, and the James McCreery Victrola departments who inserted the advertisement attract a clientele that appreciates the importance of the surroundings of children. The dealer in a small town can also utilize this idea to good advantage, for there are certainly many parents in these towns who will become possible talking machine purchasers if interested by some appeal to their intimate home surroundings or personal life. The argument advanced by the McCreery stores was as follows : "Think what it means to a child to be reared in an atmosphere of superb music — Victrola music. The inspiration of it all — great soul-stirring masterpieces, the variety of which can be had in no other way. That is one reason — a sufficient reason — why a Victrola should come to your home. There are just as many other reasons as there are other members of your household. We are all children — more or less grown up — and we all love great music." EDISON REFUSED $1,000,000. Rejected Offer Made by Cleveland Financiers for Talking Films. A dispatch from Cleveland to the New York papers says that "when a certified check for $1,000,000 was offered to Thomas Edison by P. J. Brady, representing Cleveland and Chicago financiers who wished to obtain a controlling interest in the new Edison talking picture machine, the inventor laughed." " 'He turned us down, saying he intended to operate the machines and market them himself,' said Mr. Brady." RECUPERATING IN TENNESSEE. V. W. Moody, assistant manager of the New York Talking Machine Co., 81 Chambers street, New York, who is at present in Memphis, Tenn., spending a well-earned pre-holiday vacation, will probably return to New York about the 15th of the month. He is taking advantage of the southern climate to regain his customary vigor, which was put to an unusual strain by trade demands during the past few months