The talking machine world (Jan-Dec 1913)

50 THE TALKING MACHINE WORLD. Columbia Double-Disc records A-1260, A-1268, A-1267 from the March list-six up-to-the-minute hits that Columbia dealers will find as easy selling as cashing a certified check. Columbia Graphophone Company Tribune Building, New York BECOMES GENERAL SALES MANAGER. E. P. H. Allen Assumes This Position with the Keen-O-Phone Co. of Philadelphia — Has Had a Wide Experience and Good Record in the Piano Trade — His Territory Embraces Both Domestic and Foreign Fields. (Special to The Talking Machine World.) Philadelphia, Pa., Feb. 8, 1913. E. P. H. Allen, a well-known member of the music trade fraternity, has been appointed general sales manager of the Keen-o-Phone Co., of this city. Although a comparatively young man, Mr. Allen has had about fifteen years' experience m ■the piano field, having been associated with such well-known houses as the Aeolian Co., Lauter Co., E. P. H. Allen. Schubert Piano Co. and others, where his training has been in the selling ends. Mr. Allen's specialty, and wherein he will have a wider scope for his ability, is in sales organization. He is a firm believer in clean advertising, a one-price system and efficiency in selling. In his recent fields of endeavor his record has been good, not only in producing, but in carving a reputation for himself as one who knows how to solve problems. With the launching of a new selling force there will be a lot of hard work for Mr. Allen, as the territory under his jurisdiction embraces both domestic and foreign fields. His business policy as outlined above is of character and of the type that is desired in commercial activity. In addition, Mr. Allen has the esteem of the present working forces of the Keen-o-Phone, and as these are augmented it is his intention to so deputize affairs and personalities that will assist toward a smooth but aggressive and resultful campaign. "One price to all, reinforced by clean advertising, is the1 byword of to-day's business," commented Mr. Allen. ''One price means treating all customers alike and no customer asks any fairer service. A proper presentation of our products in a dignified way through advertising channels will reflect itself by the law of averages. Take those two factors and augment them by a well-defined sellingorganization and it represents the acme of this commercial era. The next few years will show the correctness of the foregoing policy." NOW COLUMBIA GRAPHOPHONE CO. Name Is Officially Changed as Above, Commencing February 1. In accordance with the action taken by the stockholders of the Columbia Phonograph Co. at a special meeting held on January 6, the official name of the company, beginning February 1, is changed from the Columbia Phonograph Co., General, to the Columbia Graphophone Co. SERMONS FOR STAY=AT=HOMES Will Soon Be Made Possible Through the Aid of the Phonograph — Connecticut Congregationalists Use This Popular Instrument to Bring Lazy Sinners to Grace. (Special to The Talking Machine World.) Meriden, Conn., Feb. 9, 1913. Congregational churches in Connecticut may soon put out "canned" church services for the benefit of "shut-in" and other parishioners who may be prevented temporarily from attending church. The Board of Trustees of South Church of New Britain, one of the largest and most influential parishes in this section, to-day took the phonograph scheme under consideration upon recommendation of A. W. Upson, one of the trustees of the church. Mr. Upson reported that he had investigated the plan, that it was practical and would not be costly, as one machine and the records could be loaned to more than one family. He said the "shut-ins" he had talked with were delighted with the prospect of hearing the pastor's sermon and the choir's music in such form. There is little doubt that South Church's lead will be followed by other churches. The Rev. Albert J. Lord and the Rev. Thomas B. Powell, pastors of the First and Center churches, respectively, said some way must be found to reach the "stay-at-homes," and that the "canned" method seemed as good as any. Some parishioners of First Church now have A PHILADELPHIA INCORPORATION. The Peerless Phonograph Sales Co., Philadelphia, Pa., has been incorporated with capital stock of $300,000, for the purpose of dealing in all kinds of instruments, tools, machines and devices for the production of sound. THE "DR0P=TRAY REGENT is the Title of a New Model Which Has Recently Been Placed on the Market by the Columbia Graphophone Co. The accompanying illustration portrays the latest addition to the extensive machine line of the Columbia Graphophone Co. It is entitled the "Drop-tray Regent," to retail at $210. In construction and appearance it is exactly the same as the popular "Regent" model, with the exception that the new type contains a set of drop-trays for the filing of records. These drop-trays are at present a part of the "Nonpareil" and "De Luxe" The telephone connection with the church, so that on Sunday they can enjoy the services as much as though they were in their pews. Business is a machine — and a mighty delicate one — and must be kept well oiled to get results. Columbia "Drop-Tray Regent." types of machines, and they have proven to be so popular with Columbia owners that the company decided to incorporate them in the table type of instrument. The "Drop-tray Regent" is a valuable addition to the many attractive types of instruments put out by this company. CHEMISCHE FABRIK E. SAUERLANDT bel Apolda i. Th., Germany The largest manufacturing plant in the world devoted exclusively to the manufacture of MasterWaxes and Master-Blanks for Gramophone and Phonograph Recording Sole Manufacturer of Wax " P," the best recording material for Berlinercut .