The talking machine world (Jan-Dec 1913)

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Till] TALKING MACHINE WORM). 7 The Columbia Grafonola has been formally adopted by the Board of Education for the New York Schools. This is the most important 0. K. of the talking machine in the schools that has ever been given. Columbia Graphophone Company Tribune Building, New York COLUMBIA GRAPHOPHONE CO. IN ITS NEW HOME. "Columbia Graphophone Co., Woolworth Building, New York," is now the address of the executive and administration offices of the Columbia Co., the moving from the Tribune building having all been completed on the 26th of last month. Situated on the twentieth floor of the tallest office building in the world, the offices of the company now present an appearance that is completely in harmony with the energy that characterizes the company's employes. The Columbia Co. had been located in the Tribune building for the past six years, but these quarters were outgrown a long time since, and more space was found absolutely imperative. In its new home the company has the space that it needed so badly, and, in addition, has plenty of room for expected expansion. The work of moving was looked forward to with dread a few months ago, but when the day finally arrived it was soon apparent that there was no cause for alarm, as there was very little to move, except the personal belongings ot the employes. No furniture of any character was carried over from the old home in the Tribune building, as new mahogany office furniture had been purchased for the new home, and all was in readiness for the arrival of the employes. As a result of these detailed arrangements, the employes were all busy at their desks one day after they arrived in their new quarters, and the new offices were in "ship-shape'' order by the first of this month. In its new home the Columbia Graphophone Co. has an ideal arrangement and lay-out of offices that is conducive to the production of high-speed work by the members of the various staffs. A feature of the new quarters is the use of clear glass from one end of the offices to the other. From President Easton's handsome offices at the westerly end to the offices of the export department at the other, there is an unobstructed view of the officers and employes busy at their desks. This view is not only attractive, but affords a concrete example of modern efficiency in a successful business institution. Plenty of light and excellent facilities are among the other meritorious features of the new home of the Columbia Co. "TALKER" USED TO SELL LAND. California Land Development Co. Records Best Arguments of Head Salesmen and Delivers Them in the Form of Speches to Gatherings of Prospective Investors — Best Salesmen Frequently Unable to Talk Convincingly. (Special to The Talking Machine World.) San Francisco, Cal., May 6, 1913. The phonograph has been adopted by a California developing company in selling its property. The company has found comparatively few men who could get up and talk the property of the company in a convincing manner before a critical crowd of men and women who were hanging on every word and were keen with questions. The best salesmen have proved failures when they got up to talk. In their offices or before small gatherings they had many convincing arguments to advance on the merits of their company's property. To overcome this difficulty the company had the various head salesmen record their line arguments not only for the use of prospective buyers but for the education of budding young salesmen. At large gatherings the phonograph was brought out and the recorded voice of the star salesmen flung at the people. There was no break in the tr.lk nor any embarrassment, the trouble with most salesmen. Neither could critical persons ask questions of the machine. They listened to the well prepared speech, which did not overlook any good thing about the property. The company is said to have increased their sales considerably since the innovation was introduced. It has also facilitated the work of instructing the new salesmen. Located on 20th Floor of World-Famous Woolworth Building, New York. The man who takes life philosophically grows old gracefully, but seldom amounts to much.