The talking machine world (Jan-Dec 1913)

TUN TALKING iMACIIINK WORM) 15 VICTOR IN MOTOR TRUCK PARADE. H. A. Weymann & Son Attract Much Attention in Philadelphia Parade with Display of Ten Victrolas, Models XVI, Not Forgetting the Featuring of the Victor Dog — Some Excellent Publicity for the House and the Products. (Special to The Talking Machine World.) Philadelphia., Pa., August 11. — One of the annual events in this city is the Motor Truck I'araih' and Industrial Exhibit, promoted by the Philadelphia [nquirer, one of the prominent newspapers of the" city. The third occurrence of this event was staged last Thursday and attracted the largest number of exhibitors of any motor truck parade ever held. Representative houses from practically every line of mercantile life were entered in the parade, and the attractive appearance of the trucks, together with the originality and unique design of the displays, made the parade a pronounced success. COLLECTING OVERDUE BILLS. Credit Man Shows That Prompt Collections Are Necessary for Permanent Success. "Each day that an unpaid bill runs over the date when due it becomes harder to collect," said recently a credit man connected with a local wholesale concern to the New York Times: "Shortly after I became connected with this house a solicitor for a large collection agency interviewed me, and I decided to give him some of our business. There were a number of back accounts on file that needed clearing up, so I handed them to him. He looked at them and handed them back, saying that h? judged them rather old and did not care to test his firm's ability on such prospects. They had resisted various attempts at collection. This" I foolishly explained to him, and it seemed to strengthen his opinion that they were hardly worth troubling with. "Had those accounts been properly handled at the beginning they would either have been collected or the customers would have had no more goods. As matters stood, a bill of goods was shipped them the month previous. It is difficult to keep the customers of a large house prompt in the matter of payments, but it can be done. It is worth while doing, loo, because it is the only way to success. I have had no accounts outlawed since I have been connected with my firm. Losses are bound to occur in business failures, but I speak only of houses carelessly allowing accounts to run for indefinite periods uncollected. "The house that does not collect promptly does business at its own expense, while the house that collects efficiently does business at its customers' expense. "There need be no concern about the 'worthy dealer in trouble' whose luck is temporarily against him. Their numbers are small and the house's judgment can govern those cases. Sympathy is all right in deserving cases, and we are not hard One of the mosl prominenl and artistic displays mi ihe entire parade was lhal presented by the well known music house of II. A. Weymann & Son, who are also VictorVictrola distributors. So well was the Weymann display arranged and balanced that it attracted immediate attention from the spec tators who thronged the streets. The Weymann entry was really one of the mosl popular in the 627 entries on parade. A Willcox truck was the key-note of the Weymann exhibit, and the decorations were devoted to the exploitation of the Victrola XVI, accompanied by the world-famous trade-mark of the Victor dog. Ten Victrola XVI were displayed, and, as will be seen by the accompanying photograph, the exhibit was well worth the attention and commendation it received. It might be added that II. A. Weymann & Son did not enter this parade from a publicity standpoint, but were influenced rather by civic pride and their desire to be represented in any event that the "City of Brotherly Love'' takes pride in. At the same time, however, the advertising value of such a display as the house of Weymann presented is undoubtedly considerable, and the Philadelphia public will remember for some time to come the beauty and attractiveness of the Weymann display in the motor truck parade. Publicity of this kind is most profitable and far exceeds that which is expected from other sources of exploitation. It emphasizes the progressiveness of the house, as well as sets forth its modern delivery equipment. on deserving retailers. Only, we have our running expenses to meet every week. Is there any reason why the people we serve should not meet theirs? We are careful to investigate the facts in cases where allowances are made. That is the only way to permanent success." Hot weather would be much easier to stand if there were no thermometers. TRADE IN THE HOOSIER STATE. Talking Machine Dealers Generally Satisfied with Existing Conditions and Are Preparing for an Unusually Active Fall Trade — New Addition to Columbia Co. Staff in Indianapolis — Conference Regarding Use of Victors in the Schools — Some Personal Items of Interest. (Special to The Talking Machine World.) Indianapolis, Ind., August 9. — A certain amount of drowsiness is hanging over the talking machine business in the Hoosier capital. Meanwhile a booming fall trade is expected by all. Preparations are being made right along for rushing business when the thermometer gets the habit of being normal again. One day recently it was 114 in the street and 102 on the top of a twelve-story building, where it is sapposed to be a trifle cooler. A. W. Roos, of the Columbia Co., says the collections for July were 30 per cent, better than the collections of July last year. H. M. Wright, formerly of Kansas City, Mo., has taken a position in the sales department of the Columbia store here. He comes here with a good record and is living up to it. He has been in the talking machine business for a number of years. Mr. Corneal, of the educational department of the Victor Co., visited Indianapolis last week. He was here Thursday afternoon when a terrific wind and rain storm vented its wrath and tore things up in general. It was planned to have a meeting at the Claypool Hotel for the purpose of discussing the use of the talking machine in the public schools. On account of the rain there were only three who attended the meeting. W. S. Barringer, of the Stewart Talking Machine Co.; Alexander M. Stewart, owner of the Stewart Talking Machine Co., and Miss Lazurus, of the talking machine department of the Aeolian Co., attended the conference. Miss Lazurus leaves next week for New York. From there she will go to the Victor factory. Miss Lazurus has received a fall shipment of machines and is looking forward to an extensive fall trade. W. S. Barringer, manager of the Stewart Talking Machine Co., is making shipments to dealers throughout the State, and expects a large State tra'de in the next few months. Walter E. Kipp, of the Kipp-Link Phonograph Co., State distributers for the Edison Co., left this week for the factory. The Kipp-Link Co. is making good with the new Edison disc phonograph, but it is handicapped on account of the lack of disc records. JOBBERS Union No. 1 for Edison Disc Machines, to play Victor, Columbia and similar records. Retail price. Gold plated. $5.00 Nickel or bronze . . . 4.00 Pat. Pend. UNION SPECIALTIES FOR SURE PROFITS The illustrations show only a part of the high-grade Union line. A free illustrated catalog will be sent to you by return mail on request. Union Sound-Box. Retail price. Gold plated $5.00 Nickel or bronze. 4.00 Union Tone Modifier for Edison Disc Machine. Retail price. Gold ph. .$1.50 Nickel or bronze. 1.00 The Union Specialty & Plating Co. 409 Prospect Avenue, S.W. CLEVELAND, OHIO Ask for your copy of "Two Phonographs for One"