The talking machine world (Jan-Dec 1913)

4 THE TALKING MACHINE WORLD. PREPARING FOR BIG FALL BUSINESS ON PACIFIC COAST. San Francisco Branch of Columbia Co. Getting Excellent Results Throughout Territory — Pacific Phonograph Co. to Manufacture Cabinets — Types of Machines That Are in Demand — First of New "Wonder" Machines Received — The Victor in the Schools. (Special to The Talking Machine World.) San Francisco, Cal., August 30. — With vacations about over and everyone getting back to regular duties, talking machine business as well as business in most other lines shows signs of improvement here, and all indications point to big preparations for the fall and winter trade. Dealers are enthusiastic over the new products recently placed on the market from the various factories, which are meeting with instant favor in this section of the country and promise to become prominent factors in. the coming season's business. Good Business with the Columbia Co. At the local office of the Columbia Graphophone Co. a satisfactory month's business is reported. Fred Anglemier, who looks after the wholesale interests, spent the greater part of August at Santa Cruz, a popular summer resort about seventy miles south of here, and upon his return to duty says he finds considerably more activity in his department than when he left. He predicts an enormous amount of business with the Leader machine, which, he says, is attracting even more favorable attention than did the Favorite, which so far holds the record for popularity within the bounds of his territory at least. C. J. Moore, traveler from this office, took Mr. Anglemier's place during his absence, but is about ready to go on the road again now. James Ferguson in Charge of Department. A change has taken place in the management of the Dictaphone department of the Columbia Graphophone Co. here, Mr. Murray having resigned and his successor being Jas. Ferguson, formerly principal of the Polytechnical -High School of San Francisco. Pacific Phonograph Co. to Make Cabinets. A. R. Pommer, manager of the Pacific Phonograph Co., is back on duty after spending several weeks at his summer retreat, "Cozy Pines," in Bear Valley, Mariposa County, where he seems to have enjoyed himself immensely. Another expansion was made by the Pacific Co. recently when a manufacturing department was added for the manufacture of cabinets and tables. The company's main reason for taking up this part of the business, according to Mr. Pommer, was on account of the high freight rates charged on this class of merchandise from the East, it being classified as double and first class. The latest innovation with the Pacific Co. is a patented cabinet, which it is manufacturing under the designation of the Universal cabinet. The principal feature of this cab inet is that any Edison horn machine may be placed in it, thus converting it into an up-to-date hornless type. Edison Traveler on Visit to Coast. E. V. Chandler, special representative of the phonograph sales department of the Thomas A. Edison, Inc., is the only Edison traveler who has been out in this territory the past month. He has been working the Coast counties north of here, with Eureka in Humboldt County as his objective point. New Victrola X Proves Popular. Jas. J. Black, manager of the talking machine department of the Wiley B. Allen Co., says that business kept up very well during the summer and that fall trade is opening up in good shape. C. T. Edwards, outside man for the department, is conducting an active campaign in the interests of the new style Victor Victrola X among the apartment houses and clubs of this city, and Mr. Black says this style of machine is filling a long-felt want in that particular direction. The record department, under the management of Joel R. Scott, shows a decided increase over the past month over the corresponding period of last year. Lawrence K. Wilson, window dresser for the Allen store, is working on a series of new and novel trims for the fall trade, in which talking machines will be given a prominent position. This talking machine department has a new member on its force in the person of Clarence Anrys, son of Frank Anrys, general manager of the Wiley B. Allen Co. Featuring the Victor in the Schools. Miss Gertrude Johnson, special representative of the Victor Talking Machine Co., whose home is in Berkeley on the east side of San Francisco Bay, is devoting her attention at present to special demonstrations of Victor Victrolas at the private and public schools of this city, and the dealers appreciate the work she is doing to develop that business. New Wonder Machines Received. The first shipment of hornless Wonder machines was received in the talking machine department of Peter Bacigalupi & Sons during the past month from the Boston Talking Machine Co., and Peter Bacigalupi, Jr., says they are meeting with instant favor. E. C. Howard, special representative of the Wonder products, is now calling on the trade in southern California after spending several weeks in this vicinity. L. F. Douglass' Ranch a Mecca for Hunters. . The ranch of Leon F. Douglass, of the Victor Talking Machine Co. in Sonoma County, has been visited by a good many sportsmen of the music trade this summer as usual. A. G. McCarthy and Fred Sherman, of Sherman, Clay & Co., were up there on a hunting expedition recently; Peter Bacigalupi, Jr., was there earlier in the year, and it is understood that Henry Babson, of Babson Bros., Chicago, is a guest of Mr. Douglas at the present time. New Kohler & Chase Manager Succeeds. P. H. Beck, who assumed charge of the talking" machine department in Kohler & Chase's about a month ago, says initial business has been fully up to expectations both in machines and records. He reports a very encouraging demand for the new style No. IX Victor Victrola and also for the new Columbia Leader. Recent Trade Visitors. Among the recent visitors to the trade here were N. L. A. Cody, of Merced ; Mr. Logan, proprietor of Logan's Music House, Salinas; K. K. Nishkian, Fresno, and C. H. Arbenz, manager of the Victor department of the Knight-Campbell Music Co., Denver, Col., who came here to meet Chas. Wells, of the Knight-Campbell Co., upon his return from Honolulu. They left here together for the southern part of the. State. Trade Changes Reported Recently. D. J. Lawn has purchased from Leslie's stationery store and Win, Thomassen, Hollister, Cal., the entire stock of Edison talking machines and records. F. A. Young & Son, who recently opened for •business in Martinez, Cal., are carrying a complete line of Columbia products in conjunction with their piano business. Eilers Music House in Spokane, Wash., has disposed of its small goods and sheet music stock, and now plans to devote more attention to the talking machine department, in which all makes of hornless machines will be carried. The rooms now used for the sale of both records and machines will be devoted to records exclusively, and new machine demonstration rooms will be added. COMMON HONESTY Is the Golden Thread That Runs Through All Successful Business and Applies to Advertising as to Everything Else. "In all of this wide range of differing, forms of commercial activity there is one continuous quality that runs like a golden thread through all successful business," says W. C. Freeman. "Without it advertising is bound to fail. With it any business— any effort that supplies a human need — is susceptible to the benefits of advertising. It is common honesty — telling the truth and 'making good.' " PLEASE don't wait until the rush is on before stocking up on Victor and Edison Machines and Records. NOW IS THE TIME to prepare for the busy season. Now is the time to see that your record stock is brought up to highwater mark. Now is the time to accumulate a stock of machines of all types, so that later, when the rush is on, you will be in a position to supply your customers promptly. Think it over. Remember past experiences, THEN TAKE ADVANTAGE OF EASTERN SERVICE The service that means profits for you. The service that has back of it years of experience and the largest and cleanest stock of goods in New England. Concentration brings results. We concentrate on Talking Machines exclusively. EASTERN TALKING MACHINE COMPANY 177 TREMONT STREET, BOSTON, MASS. EDISON FOR NINETEEN YEARS TALKING MACHINES EXCLUSIVELY VICTOR