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24
THE TALKING MACHINE WORLD.
Don't wait until your nearest competitor has seen the tremendous profit there is in the new Columbia Grafonola "Mignonette" before you start selling it. You can get some of this money now just as easy as saying so, and we can prove it.
(Write for "Music Money," a book "full of meat" for those dealers interested in quick and frequent turnover of capital.)
Columbia Graphophone Company
VVcolvvorth Building, New York
THE SOUTHERN CALIFORNIA TRADE.
Talking Machine Dealers in Los Angeles and Vicinity — Well Supplied with Stock and Expect Big Business — Some Interesting Personal Items — Baxter & Northrup Music Co. Enlarges Department — News of Month.
(Special to The Talking Machine World.)
Los Angeles, Cal., November 7.— The talking machine trade in Los Angeles and vicinity during the past month has been very satisfactory, but not up to the expectations of the dealers, although the jobbers are very much gratified with the receipts of the present month. A tremendous business is expected by all within the next sixty days, as never before has the dealer been better equipped with machines and records as they are this fall.
Allan & Co., Melbourne, Australia, have been appointed Australian . distributers for the Wood filing record cabinet, of which a large shipment is already en route.
O. A. Lovejoy, manager of the talking machine department of the Southern California Music Co., Edison jobber, reports a very favorable business at the local house, especially with the Edison disc machines. After several days' trip to San Diego and Riverside, visiting the branch stores, Mr. Lovejoy states that the Edison is much in demand throughout this section as well as in Los Angeles. The new Amberolas VIII and X with the blue Amberol records are much in favor, and a great interest is taken in the new craftsman Amberola IV, which has just been received.
C. A. Graham, with the Wiley B. Allen Co., returned from a ten days' hunting trip up through the mountains, much animated over the good luck he had while away aside from the numerous quail and doves awarded him by his hunt. Mr. Graham had an exciting time with a wildcat, which now decorates the floor of the den at his home.
Scott T. Allured, the well-known talking machine man of southern California, is now located with the Columbia Phonograph Co., of this city, where he has been slipping over many good deals for Grafonolas of the expensive type.
Thearle Music Co., San Diego, Cal., has made many changes in its talking machine department. Almost the entire department has been rebuilt, five more salesrooms have been added and new ventilating system has been installed.
Eilers Music Co. does not know what a lull in business is. The entire force is busy at all times. S. C. Percer, manager of the talking machine department, says wonderful results have been obtained through special advertising. The Columbia Grand has been a most favorable seller, although higher in price. Many sales have been recorded.
Among the recent visitors to Los Angeles are : E. W. Carroll and wife, Jerome, Ariz.; Geo. L. Snyder and son, East Bakersfield, Cal. ; J. W. Raynard, of Van Sant & Raynard, Santa Monica, Cal., and Mr. Gibbons, of Everybody's Drug Store. Mesa, Ariz. All of these dealers are most enthusiastic over the output of the Edison line in each of their respective districts.
The Baxter & Northrup Music Co. has remodeled and enlarged its talking machine department. Under the able management of B. H. Burke, a most
wonderful increase in business within the last two months has been 'done.
The Columbia Graphophone Co. reports very satisfactory trade conditions throughout all sections of the country. The late styles and types of Grafonolas increase the demand to such an extent that the output exceeds any previous period.
Miss Charlotte Treadway, one of the best known and most competent young saleswomen in the talking machine trade of the southern section, eloped and married Ferdenand Munier, an actor. This being a great surprise to the many friends of both and, in fact, somewhat of a romance, is connected with the elopement. Miss Treadway had been employed by the Wiley B. Allen Co., of San Diego, for many years, and while there her acquaintance with Mr. Munier was started by the purchase of a talking machine and records. The couple immediately left for Honolulu, where Mr. Munier has a thirty week engagement as leading man with Virginia Brissac.
Barker Bros. Furniture .Co., 724-738 South Broadway, has given much more floor space to the selling of talking machines by taking the department out of the main building and placing it on
the ground floor at 718 South Broadway. Geo. S. Barnes, who has charge of this department, is very much encouraged as to the future business.
The Barnes Music Co. has been much favored by the many sales of Grafonolas for the past month. Miss A. Brown, manager of the talking machine department, reports a big increase of business.
Jack Irkovitz, formerly with Sherman Clay & Co., San Francisco, is now among the sales force of the Wiley B. Allen Co., of San Diego.
Tancredo Cardenas, special traveling representative of the export department of the Columbia Graphophone Co., was married the latter part of October to Miss Anna Cavanaugh, a Brooklyn belle, at St. Stephen's Church, Brooklyn, N. Y. After a short honeymoon through the South Mr. and Mrs. Cardenas returned to Brooklyn, where they will reside. Mr. Cardenas is making an extended trip at the present time which will necessitate his absence from this country for some time.
Remember that few are born to wear the purple, most men who succeed win out through struggle and disappointment.
On Which Bide of the Fence
See Our Dealer on the Right
Some day you will understand that the dealer's prosperity depends on the jobber's ability to supply the goods desired at the time desired. We are prepared to give you service that will spell the difference between profit and loss; therefore when you deal with us you are the one to derive the handsome profit.
Foreign Records — Special Finish Machines — Repair Parts
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